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New to Teespring. When to turn off your campaign?

by Vierka
1 replies
Hi everyone,

I've just got into TeeSpring by buying a little online course, got really excited about it. The guy who runs the course gave us 50 highly scalable designs based on jobs and moms with pets.

I ran 5 campaigns with the same design targeting physical therapists, nurses, pet vets, dentists and pharmacologist.

Unfortunately, I didn't get high CTR on any of them although there was high engagement on all of my "Pay per engagement" ads. The CTR dropped even more (down to 1% or 0.80%). I got 4% on one of them but then it dropped as well.

If I do not get a high CTR initially, does it mean that the campaign is not working for that particular profession (e.g. nurses) and I should try a different profession ?

Many thanks,

Vierka
#campaign #teespring #turn
  • Profile picture of the author James Foster
    I know someone who does really well with selling shirts and things to nurses, so it's not the market.

    It sounds like you're copy and pasting some pre-made templates that every other buyer of that course is likely also using...

    You see the problem with that, right?

    I want to shout "Don't be lazy", but I'll tone it down a notch and say be more creative.

    You're not going to make your money following the heard.

    I'm assuming the course you bought teaches you to do market research (if it doesn't - it's a pretty worthless course), use that info to see what other people in your market are doing SUCCESSFULLY and figure out how you can do it better.
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