Poor opt-in conversion rate

2 replies
Hi Guys

I paid for a piece of content to be written for my website, cost me around $22 and is around 700 words in length. There is also a content upgrade (what the user gets for creating an account: email, name, password), related to the topic that the article was written on (well its more of a type of tutorial), that cost me $11, so $33 in total.

I submitted it to Google via Webmaster tools

and

In the past 30 days this content has got 2,280 uniques from Google search, and I have generated total signups of in these past 30 days of 240.

The conversion rate is therefore 9.7%. However I'd like it to be 20% (which I thought was the norm).

Any tips?

I can PM you a link if you want. (don't want my page to turn up in search from here)

Cheers.
#conversion #optin #poor #rate
  • Profile picture of the author dana67
    Conversion rates can vary somewhat from niche to niche. A rate around 10% really isn't that bad, but I can't blame you for shooting higher.


    Keep looking for ways to fine tune your traffic and look for additional sources of traffic as well.
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  • Profile picture of the author yukon
    Banned
    According to my calculations the optin rate is 10.53%.

    In order to get any half way useful advice someone would need to see the entire traffic flow. Put yourself in the traffics shoes & go through your entire traffic funnel to figure where you can make improvements.

    Don't be afraid to split test.

    Build 4 sales pages & monitor which of the four pages is converting best. Take the 2 best performing pages & toss the losers. Repeat by creating 2 more new sales pages & split test the 2 proven good sales pages with the 2 unproven sales pages. Repeat the process until you're happy with the conversion rate/percentage.
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