Sifting and sorting through offers online.
Hyperbole is according to Merriam Webster, "obvious and intentional exaggeration"!
Obviously for the majority of online marketers hyperbole is accepted use and commonly practiced. In a very blatant sense it is over-used.
Personally however I find the over-use of hyperbole as demeaning to the reader because the underlying motive is profit at the expense of the reader's lack of caution and sales resistance.
It is demeaning in more ways than what I just mentioned above. It smacks of dishonesty and self-interest above the interest of an uninformed public.
The result is a feeling of having been 'had' by the vendor or merchant or affiliate marketer.
When it comes to promoting a product why not just tell it like it is without the hype and exaggeration?
Why not? It must be that without it the vendor, or marketer believes he/she will lose opportunties that otherwise existed.
Sifting and sorting through all internet originated hype is an ongoing task for me as I seek to establish and create a profitable market presence.
I welcome your replies and comments.
Sincerely,
-Pilgrim_Warrior
Obviously for the majority of online marketers hyperbole is accepted use and commonly practiced. In a very blatant sense it is over-used.
Personally however I find the over-use of hyperbole as demeaning to the reader because the underlying motive is profit at the expense of the reader's lack of caution and sales resistance.
It is demeaning in more ways than what I just mentioned above. It smacks of dishonesty and self-interest above the interest of an uninformed public.
The result is a feeling of having been 'had' by the vendor or merchant or affiliate marketer.
When it comes to promoting a product why not just tell it like it is without the hype and exaggeration?
Why not? It must be that without it the vendor, or marketer believes he/she will lose opportunties that otherwise existed.
Sifting and sorting through all internet originated hype is an ongoing task for me as I seek to establish and create a profitable market presence.
I welcome your replies and comments.
Sincerely,
-Pilgrim_Warrior
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