Usefulness of Google Adwords (or Paid Search)

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I'm vaguely aware of its uses in the point-of-sale stage of the funnel, as well as the uses for long-tail keywords.

However, I'm at a loss on two things, and struggled to find statistics and analysis on Google.

One, what percentage of the searches are point-of-sale related?
Two, are most of the long-tail keywords related to front-end funnel or point-of-sale?

It would be great to hear your input on them!
#adwords #google #paid #search #usefulness

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