No.1 Question about Membership Sites?

Roshan C · 07-26-2009, 03:40 PM

Hey guys,

Soon, I am creating a product about membership site's

I' am going to interview an expert, a pro in membership site's..

So, I would really appreciate if you could submit your questions regarding membership site's..

Thanks,
Cheers,
Roshan

Lou Diamond · 07-26-2009, 03:44 PM

Hello,
the best question to ask is how to retain members on a long term basis.
It costs more to find a new customer than to keep him as a regular member.

Roshan C · 07-26-2009, 04:19 PM

Quote:

Originally Posted by Lou Diamond

Hello,
the best question to ask is how to retain members on a long term basis.
It costs more to find a new customer than to keep him as a regular member.

Thanks for your input Lou, I'll make sure I get that important question answered

Cheers,
Roshan

kenboss · 07-27-2009, 10:49 PM

Here are a few I have come up with - these are things I would genuinely want to know if I were on the verge of starting a membership project:

1. How can you tell if a particular niche is suited to the membership site business model? Does this have any effect on the way you do keyword research?

2. What are are the pros and cons of having a member forum within the site?

3. What are the best methods to ensure fair distribution of products and advantages so that everyone who joins gets more or less the same for the money? For example, I have often seen situations where if one joins when the site is fairly new, they might access a download area that has 3 or 4 products, whereas one year later that same area now has 20 products immediately available to new signups.

4. Is it best to shop around for different scripts and softwares to handle various tasks such as payment processing, upgrades, content management, support, etc, or are there reliable, cost-effective programs out there which will handle pretty much everything?

5. What are the pros and cons of multiple levels of membership, e.g. free, bronze, silver, etc. and does this work better with some niches than others?

6. Obviously people will inevitably drop out, but are there any good specific strategies for somehow keeping them in the loop, for example by exposing them to other offers which might suit them better?

7. Assuming all goes well and it really starts to take off, are there any key danger areas to we need to plan or look out for to stop a membership site becoming overwhelmed by its own success?

Hope this is helpful
cheers
Ken

07-26-2009, 03:40 PM	#1
Roshan C SEO Professional! War Room Member Join Date: Oct 2008 Location: Bay Area Posts: 354 Thanks: 131 Thanked 134 Times in 28 Posts	No.1 Question about Membership Sites? Hey guys, Soon, I am creating a product about membership site's I' am going to interview an expert, a pro in membership site's.. So, I would really appreciate if you could submit your questions regarding membership site's.. Thanks, Cheers, Roshan

07-26-2009, 03:44 PM	#2
Lou Diamond Senior Warrior Member War Room Member Join Date: Aug 2002 Location: Long Island N.Y. Posts: 1,154 Thanks: 29 Thanked 192 Times in 101 Posts	Re: No.1 Question about Membership Sites? Hello, the best question to ask is how to retain members on a long term basis. It costs more to find a new customer than to keep him as a regular member.
	Something new soon.

07-27-2009, 10:49 PM	#4
kenboss Ken Williams War Room Member Join Date: Nov 2008 Location: London, England Posts: 154 Thanks: 96 Thanked 75 Times in 47 Posts Social Networking	Re: No.1 Question about Membership Sites? Here are a few I have come up with - these are things I would genuinely want to know if I were on the verge of starting a membership project: 1. How can you tell if a particular niche is suited to the membership site business model? Does this have any effect on the way you do keyword research? 2. What are are the pros and cons of having a member forum within the site? 3. What are the best methods to ensure fair distribution of products and advantages so that everyone who joins gets more or less the same for the money? For example, I have often seen situations where if one joins when the site is fairly new, they might access a download area that has 3 or 4 products, whereas one year later that same area now has 20 products immediately available to new signups. 4. Is it best to shop around for different scripts and softwares to handle various tasks such as payment processing, upgrades, content management, support, etc, or are there reliable, cost-effective programs out there which will handle pretty much everything? 5. What are the pros and cons of multiple levels of membership, e.g. free, bronze, silver, etc. and does this work better with some niches than others? 6. Obviously people will inevitably drop out, but are there any good specific strategies for somehow keeping them in the loop, for example by exposing them to other offers which might suit them better? 7. Assuming all goes well and it really starts to take off, are there any key danger areas to we need to plan or look out for to stop a membership site becoming overwhelmed by its own success? Hope this is helpful cheers Ken