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Teespring Help - Pushing a campaign into profitability

by swfx
8 replies
Hi guys, I know there are hundreds of thousands of threads on here about teespring. It's something I've lost hundreds of dollars on, and have yet to tip a single campaign. I've tried all sorts of niches, and refuse to give up. I know I'm investing in education. Just not sure what I'm doing wrong.

Yesterday I launched a new campaign, a new version of one I failed with in the past, with an updated design, because I still believe in the idea.

So far, I've spent $62.00 on ads, and only have 6 sold. I mistakenly set my goal to 50 shirts, which looks like it won't happen. So profit on these sales is about $33... I'm in the red but I'm trying to see if this one has a tipping point..

The ad itself has a 5% CTR, about 190 likes, 46 shares, maybe 20 comments. I'm targeting for post engagement (I usually just run clicks to website). So it's a great ad from what I've seen, and people are clicking, engaging, and sharing, but not buying. My price for shirt is $20. Maybe it's the buying price of the t-shirt?

my audience is relatively small, only 36,000 people.. but it is a very specific niche. Anyone willing to help me out to analyze this would be great. I have plenty of money left to lose, and I just want to get this damn thing. Thanks.
#campaign #profitability #pushing #teespring
  • Profile picture of the author swfx
    Bump. Still bleeding money. Don't get it. I know it's time to kill my campaign, but I have spent $110, have 265 likes, 66 shares, 20 comments... but only 8 sales.
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  • Profile picture of the author Tom Addams
    Hey swfx,

    I actually push tees pretty heavily. I'm just in a meeting now, but I was skimming through WF (that happens a lot when I listen to coders), and noticed your thread. Firm recommendation: stop with the ads. For now, at least. I'm not sure of your entire setup - although I have a pretty good idea - but I'd happy to give you one of the models I use.

    1. Select a Market with Viral Potential.
    2. FB Fan Page.
    3. FB Group.
    4. Grow them. (This is where you spend money, if you want to.)
    5. Blog.
    6. Share Viral Articles.
    7. Opt-Ins.
    8. Promote tees via update (page + group), list, blog.

    It's the easiest way of doing it.

    Tom

    Edit: Which is not to say you can't use ads - hell no - but unless you know the systems, I worry that you'll just keep blowing money. At least with the above approach, you'll grow a stable business and costs are negligible.
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    I Coach: Learn More | My Latest WF Thread: Dead Domains/ Passive Traffic

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    • Profile picture of the author discrat
      Originally Posted by Tom Addams View Post

      Hey swfx,

      I actually push tees pretty heavily. I'm just in a meeting now, but I was skimming through WF (that happens a lot when I listen to coders), and noticed your thread. Firm recommendation: stop with the ads. For now, at least. I'm not sure of your entire setup - although I have a pretty good idea - but I'd happy to give you one of the models I use.

      1. Select a Market with Viral Potential.
      2. FB Fan Page.
      3. FB Group.
      4. Grow them. (This is where you spend money, if you want to.)
      5. Blog.
      6. Share Viral Articles.
      7. Opt-Ins.
      8. Promote tees via update (page + group), list, blog.

      It's the easiest way of doing it.

      Tom

      Edit: Which is not to say you can't use ads - hell no - but unless you know the systems, I worry that you'll just keep blowing money. At least with the above approach, you'll grow a stable business and costs are negligible.
      Tom,
      This is really a great Checklist you provided. It really nails everything you need to know with T- Spring.

      Personally, I am getting heavy into Fan Pages and going that right.

      Doing the paid FB ads with not developing a Fan Page and just sending them to Order form just has not done great for me, but I prefer Fan Pages and growing them It seems effective for me. I know some are
      experiencing different things.


      - Robert Andrew
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      • Profile picture of the author Tom Addams
        Originally Posted by discrat View Post

        Tom,
        This is really a great Checklist you provided. It really nails everything you need to know with T- Spring.

        Personally, I am getting heavy into Fan Pages and going that right.

        Doing the paid FB ads with not developing a Fan Page and just sending them to Order form just has not done great for me, but I prefer Fan Pages and growing them It seems effective for me. I know some are
        experiencing different things.


        - Robert Andrew
        Thanks, buddy.

        Ads are a hard slog for sure in this market. And the moment you get a decent campaign, folks (like me lol) re-engineer. Result: conversions take a gradual (and often immediate) header. I like to engage and win over the audience and get positive reviews on the updates. It's not for everyone, like you say, but for us that like stability, it's a good option.

        Tom
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        I Coach: Learn More | My Latest WF Thread: Dead Domains/ Passive Traffic

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  • Profile picture of the author Jennifer Hutson
    If you have a lackluster design and aren't targeting a good market, you're not going to be successful with Teespring. If you share your design/ad copy, we might be able to tell you what you're doing wrong so you can correct that for the next campaign.
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  • Profile picture of the author swfx
    Thanks for the feedback guys. I do have a fan page for the niche, and while it's a small niche I believe it has potential, because I am myself part of the niche.

    Basically the idea is a t-shirt that says "Wicked Sobah. One day at a time" targeting people in the New England area in sobriety/recovery. The design definitely isn't great, but I figured it was fine since I'm having a 5% + click through rate on my ad. Lots of shares and likes, maybe it really is the design? Audience is 49,000

    Also Tom, is it possible to grow FB groups with ads? I thought it only applied to fan pages. I make over $90k + at my day job, so I have income to spend on ads. I'm 25 now, and I've been at this on and off since I was 16 (trying to make money online)... I never had disposable income then, so I guess I'm trying to take the easy route and throwing money at the problem.

    Edit: The problem with fan pages is that there is no organic reach. Groups are good if you can build an active community.. but I have 2 fan pages for my main job (nutritional supplements) that have 400k and 300k likes respectively, and a post on either one gets 500 views max unless its boosted.
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  • Profile picture of the author swfx
    Thanks for the help guys. I got a big, grand plan for the niche I've been always most interested in (fitness, lifting, supplements, etc) ... I'd be more than willing to pay someone who can guide me along. I've read all the damn books.. 4 hour work week, Jeff Walker's Launch, and maybe 25 others related to the subject. I feel like I lack action because I lack direction. I know what I want to do in the end, but as far as the steps to take to get there I'm lost, or at least in analysis paralysis.
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  • Profile picture of the author globalexperts
    Just stop the ads if it's not profitable. Then contact Teespring support to lower your goal to current number of sales so you can cash in the sales and somehow pay off some of your losses/expenses.
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