i am pretty sure I will be using Joomla for this and amm looking for some example sites.
Do you know of any exciting (not adult) websites that you know are making money, getting lots of traffic and publicity? The product does not matter as I have that already. what I am looking for are some sites to model mine against.
By the way, this will not be for the IM niche. I am looking at something very mainstream and "branded".
Best of Success to You!