WSO Bonus baloney...

I haven't seen that.

Talk about eroding their credibility.

Way to snatch defeat from the jaws of victory.

The best policy? HONESTY

In some cases affiliates DO offer their own bonuses in addition to the product being sold.

In other cases, the cut and paste JV affiliate emails written by the "vendor" might just phrase it that way, and you just received an email from a lazy affiliate who didn't rewrite / rephrased it.

But don't let any of this bother you, because what's the point?

There's so much one can pick at when looking at all tactics some marketers / affiliates use.

Sometimes an affiliates email may state: "My good friend "whizzbanger" has just released this product and he let me know that there's only a few left".

But..

1. The sender (affiliate) is most likely not friends with whizzbanger.

2. The sender may have never communicated with whizzbanger.

3. The product will most likely not ever "sell out".


But such is the life of my spam inbox folder.

I'm pretty much against bonuses in every sense of the word. I understand how "important" they are in IM, but they really seem to cheapen the main product or service. With bonuses, it's as if a seller is admitting the main product isn't strong enough to stand on its own, and it needs a hoard of other slightly interesting toys to make a sale.

The whole approach just seems desperate.

Perhaps we could start a new marketing trend such as:

If you do not want the $10,000 worth of bonuses offered we will reduce the main product by $5.

I cannot go into the thinking behind this strategy, it is called non-negative sales technique for the back end or something like that LOL

Most of the time the bonuses are worthless, outdated PLR, or plugins and WP themes from 2012,
but people like to Think they are getting a bargain when getting more bonuses, just like food, more is better......

Hello, I think it depends on the branch

If it's a big launch with lots of other affiliates promoting I generally put together a big bonus pack for my subscribers. Sometimes I'll use some of the vendor's bonuses they provide for their affiliates and mix them up with my bonuses, so essentially it is my bonus pack. My bonuses will outweigh the vendor's bonuses in terms of value and quality. I'll never add a bonus before actually going through it to find out if the info is solid and the value is there. I don't blindly pick bonuses.

What I found interesting earlier in the year is I started adding a 1-2-1 coaching call bonus for people who picked up products through my affiliate link i.e. I'd give them help and hand holding for implementing the product or if it was a PLR product I'd share with them my proven strategies for monetizing the PLR. The results were surprising. The click-thru rates and conversions dropped when compared to larger bonus product bundles I'd previously offered. Those who took up the coaching calls got value from them, and to them it was a 'no brainer' as they were action takers. Even more surprisingly fewer than half of the people who qualified for the 1-2-1 coaching have yet to take me up on it.

Big bonus bundles do work for affiliates and increase their commissions because I believe, rightly or wrongly, the majority of buyers in the IM niche value quantity over quality. You can only give the market what it wants and is looking for rather than what you think it needs.

Those marketers who claim bonus packs given by the vendor to the affiliates as there own are essentially being dishonest, plus they probably haven't even gone through the bonuses so have no idea on quality of information and value etc. So in my opinion unsubscribe and move on.

What's even worse are the marketers that are promoting a product, say if you buy that product they will supply xyz bonuses, but then when you send your receipt, the email just bounces back. Just had another one of these happen. I'm off to open a blog and out these people.

Here's a tip on creating affiliate bonuses. Only offer bonuses that compliment the main product your selling. Or find a weakness in the main product and offer a bonus that gets rid of that weakness. Learned that last tip from a guy by the name of Justin Brooke.

Yeah, I've seen that too.

When I promote a product as an affiliate, I offer my own bonus packages. If the product vendor has some bonuses already added, I'll mention those as well. But, I won't claim them as my own bonuses.

I don't think I've ever even opened a bonus unless it was VERY directly related to implementing the strategies in a product. All of those PLR ebooks that get tossed.

Some people (Affiliates) do offer bonuses if you order through their link. Some of these bonuses are USELESS but some are really good and give you great value.

I guess many top affiliates use the word "BONUS" cause it increases their conversion rates and makes them more sales. Then after you order, these bonuses are worth nothing.

Most affiliate bonuses are junk. Yet most people LOVE getting junk and it seems that the bigger the list of worthless products... that's usually where some people are going to spend their money to get a long list of downloadable junk that they will never use.

I wish people would wise up to this but unfortunately this seems to work, and lazy affiliates don't mind giving out useless PLR or products on how to make a fortune in tech - written 10 years ago.

We've all seen the same old rehash products on SEO being given away as a bonus... and people wonder why they don't make any money in IM. when they buy these products and get these bonuses. : /

Smart affiliates offer their own bonuses.

And yep, product creators will offer blanket-wide bonuses too.

If you choose to buy, buy on what you yourself feel is the whole value.

Never just follow the herd. An educated buyer is the best buyer.