How Would You Use IM to Sell a Seminar/Workshop with No List?

dalvia · 07-27-2009, 12:32 AM

Hey Guys,

So, I have a successful selling e-course on the subject of Public Speaking and most have sold in the US and I'm located in Australia.

I would like to conduct 1-2 day presentation skills workshops in Brisbane/Gold Coast, Sydney and Melbourne and would like to hear your suggestions for getting attendees using IM. The average cost per attendee is around $895AUS for a day course.

Here's the ones I'm thinking:

- Create Videos for each city and distribute with Tube Mogul
- Submit articles
- PPC is very expensive
- Create some JV with local businesses with email lists.
- Press Releases

Anything else you can suggest would be very helpful,

Kind Regards,
Dale

marciayudkin · 07-27-2009, 05:05 AM

Another idea: find a co-sponsor, especially 1)local media (newspapers, radio), 2)local small business centers or 3)local banks.

I've seen each of those three strategies succeed spectacularly in Boston.

In addition, you can invest your advertising budget on advertising a free seminar that provides great value but also serves as a plug for the paid seminar.

Since 1990 I've presented what must be more than 40 public seminars, so I've always kept my eyes open for what works.

Marcia Yudkin

GoGetta · 07-27-2009, 08:28 AM

Online Classifieds.

I am running an IM seminar for offline business owners this week and my first 10-15 confirmed seats were through classifed ads online.

GoGetta

woodley · 07-27-2009, 10:20 AM

My thoughts are start building a list. Use social media, Networking and know who your ideal clients and customers are. Ask people you meet at network events for contacts, try Joint ventures, use affiliate marketing, ask others with large lists to send out mail, etc.

Also, do free taster evenings, & advertise on local radio. At the end of the day though, if you want to use IM, you need to start building a list. I tried this a couple of years ago, without a list, and it was not a huge success. All my attendees cam in the end from pure networking & following up.

StevieHawk · 07-27-2009, 10:26 AM

Do local advertising be it newspaper, classifieds and radio. As Marcia said you could do a couple of free seminars and pre-sell them for you larger scale seminar. You could also create video from the free seminar and use it in a squeeze page to build your own list!

khamleetran · 11-12-2009, 08:00 AM

Definitely classified both online and offline (eg local newspaper).

Post flyers in libraries, hand them out at events where you might find your target audience.

Use social media, eg twitter, your facebook.

Send an event invitation to your Facebook friends.

Facebook PPC ads, very targeted and cheaper than Google.

Run contest to get people to retweet your website link.

Hope this helps.

07-27-2009, 12:32 AM	#1
dalvia HyperActive Warrior Join Date: Apr 2008 Location: Gold Coast - Australia Posts: 187 Thanks: 12 Thanked 7 Times in 7 Posts	How Would You Use IM to Sell a Seminar/Workshop with No List? Hey Guys, So, I have a successful selling e-course on the subject of Public Speaking and most have sold in the US and I'm located in Australia. I would like to conduct 1-2 day presentation skills workshops in Brisbane/Gold Coast, Sydney and Melbourne and would like to hear your suggestions for getting attendees using IM. The average cost per attendee is around $895AUS for a day course. Here's the ones I'm thinking: - Create Videos for each city and distribute with Tube Mogul - Submit articles - PPC is very expensive - Create some JV with local businesses with email lists. - Press Releases Anything else you can suggest would be very helpful, Kind Regards, Dale
	iSystemize - The Step by Step Program to Systemizing Your Business With Video http://www.isystemize.com

07-27-2009, 05:05 AM	#2
marciayudkin Marketing Mentor War Room Member Join Date: Feb 2008 Location: Maui and Massachusetts Posts: 1,141 Thanks: 110 Thanked 548 Times in 265 Posts Social Networking	Re: How Would You Use IM to Sell a Seminar/Workshop with No List? Another idea: find a co-sponsor, especially 1)local media (newspapers, radio), 2)local small business centers or 3)local banks. I've seen each of those three strategies succeed spectacularly in Boston. In addition, you can invest your advertising budget on advertising a free seminar that provides great value but also serves as a plug for the paid seminar. Since 1990 I've presented what must be more than 40 public seminars, so I've always kept my eyes open for what works. Marcia Yudkin
	Author, Meatier Marketing Copy, available in paperback, Kindle, Nook, Audible audiobook “There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read.” - Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer

07-27-2009, 08:28 AM	#3
GoGetta I Get Mine, Got Yours? War Room Member Join Date: Dec 2007 Location: United Kingdom. Posts: 1,686 Blog Entries: 6 Thanks: 363 Thanked 505 Times in 197 Posts Social Networking	Re: How Would You Use IM to Sell a Seminar/Workshop with No List? Online Classifieds. I am running an IM seminar for offline business owners this week and my first 10-15 confirmed seats were through classifed ads online. GoGetta
	The AMBITIOUS Marketer < Watch Me Make Money Online - My Blog

07-27-2009, 10:20 AM	#4
woodley Warrior Member Join Date: Jul 2009 Posts: 18 Thanks: 0 Thanked 2 Times in 2 Posts	Re: How Would You Use IM to Sell a Seminar/Workshop with No List? My thoughts are start building a list. Use social media, Networking and know who your ideal clients and customers are. Ask people you meet at network events for contacts, try Joint ventures, use affiliate marketing, ask others with large lists to send out mail, etc. Also, do free taster evenings, & advertise on local radio. At the end of the day though, if you want to use IM, you need to start building a list. I tried this a couple of years ago, without a list, and it was not a huge success. All my attendees cam in the end from pure networking & following up.

07-27-2009, 10:26 AM	#5
StevieHawk Active Warrior Join Date: Apr 2009 Location: Northern Ireland Posts: 62 Thanks: 10 Thanked 6 Times in 6 Posts Social Networking	Re: How Would You Use IM to Sell a Seminar/Workshop with No List? Do local advertising be it newspaper, classifieds and radio. As Marcia said you could do a couple of free seminars and pre-sell them for you larger scale seminar. You could also create video from the free seminar and use it in a squeeze page to build your own list!
	-->Looking For A Hot Niche To Get Into? Check Out This Free Video...

11-12-2009, 08:00 AM	#6
khamleetran A to Z Online Resources Join Date: Apr 2009 Location: Sydney, Australia Posts: 7 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: How Would You Use IM to Sell a Seminar/Workshop with No List? Definitely classified both online and offline (eg local newspaper). Post flyers in libraries, hand them out at events where you might find your target audience. Use social media, eg twitter, your facebook. Send an event invitation to your Facebook friends. Facebook PPC ads, very targeted and cheaper than Google. Run contest to get people to retweet your website link. Hope this helps.
	Kham Lee Tran Internet Marketing Specialist, Consultant & Trainer Ps. Download your free copy of my "A to Z Online Resources" ebook at http://AtoZOnlineResources.com