Suggest a PhD Topic

Steve B

9 years ago

Brand awareness and it's impact upon both conscious and sub-conscious buying decisions in online purchasing.

Steve

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Methodology 9 years ago

Definitely an interesting topic Steve and very useful which would encompass a lot of topics in internet marketing that the users of this forum would find useful.
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- Methodology 9 years ago
  
  'Current trends in internet marketing' would be another interesting topic as we are witnessing a huge shift in marketing strategies however things are moving so fast that what holds true now probably would not be the optimal strategy in 3 years and researching topics in depth might not be the best option as you have to constantly evolve.
  
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Tom Addams

9 years ago

The potential impact of virtual technology on internet marketing.

Oculus Rift: Mark Zuckerberg targets 50m-100m headset sales in 10 years | Technology | The Guardian

You'd struggle without a very firm understanding of internet marketing, of course. Oculus VR is set to change the internet landscape, though. Maybe it'll give you some ideas for a topic!

Tom

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winnermarketing

9 years ago

Focus on master new Technology to create a new Company.
Train your brain to persist when all go wrong!

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Free Guide to Make Money Online [Now!]

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Cosmit

9 years ago

good thesis would be examining the mental state of individuals who look for phd thesis on an internet marketing forum

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Freebiequeen1999

9 years ago

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PrettyJenny

9 years ago

These are 2 topics I haven't found any report about:
- Crowd-sourcing in online marketing - How to harness the power of collective knowledge in creating and running online marketing campaigns/operations.
- How to implement 'The Lean Startup' method in two-sided markets or businesses that require network effects.

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Methodology

9 years ago

Originally Posted by PrettyJenny

These are 2 topics I haven't found any report about:
- Crowd-sourcing in online marketing - How to harness the power of collective knowledge in creating and running online marketing campaigns/operations.
- How to implement 'The Lean Startup' method in two-sided markets or businesses that require network effects.

Jenny, I am interested in your second idea about the lean startup methodology in two-sided markets. Could you elaborate a bit more on any ideas you might have in this area?

Thanks

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PrettyJenny

9 years ago

My Master's thesis was about multi-sided markets so this is an area I'm very much interested in. The issue stems from the 'chicken-and-egg' problem of a two-sided market: it's hard to get suppliers on-board without buyers and at the same time buyers wouldn't want to visit an empty market. Literature has suggested many ways to solve this, but most require big up-front investments.

'The Lean Startup' movement is, on the other hand, about staying lean and building a minimum viable product (MVP) to prove that your hypotheses about the market are correct and the business model is viable.

So how to build a MVP in the case of a two-sided market, stay lean and test hypotheses is something that hasn't been talked much about. I would think such a topic will have lots of potential and practicality in the startup world.

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Methodology

9 years ago

Originally Posted by PrettyJenny

My Master's thesis was about multi-sided markets so this is an area I'm very much interested in. The issue stems from the 'chicken-and-egg' problem of a two-sided market: it's hard to get suppliers on-board without buyers and at the same time buyers wouldn't want to visit an empty market. Literature has suggested many ways to solve this, but most require big up-front investments.

'The Lean Startup' movement is, on the other hand, about staying lean and building a minimum viable product (MVP) to prove that your hypotheses about the market are correct and the business model is viable.

So how to build a MVP in the case of a two-sided market, stay lean and test hypotheses is something that hasn't been talked much about. I would think such a topic will have lots of potential and practicality in the startup world.

I did a course that dealt with the lean startup model but it wasn't taught very well. The topic itself is interesting and should be the way forward for most startups.

Alternative reading you might find interesting is: