One way to make sure you work smart not hard

by The Beginner's Friend 11 replies
The fundamentals of IM are fairly standard, for example, offer a gift, collect email addresses and then send those individuals emails suggesting products or services that you think may help or interest them.

However very often the difference between success and failure are the small details within this model.

I wrote the other day that the main thing I changed to make a difference to my business was offering my products I had created.

Today I wanted to add the second tweak that made sure my efforts get the maximum results .

Again a very simple thing, but when you get your head round it, you will see the potential.

This difference was the promotion of continuity or membership products or services (whether my own or affiliate products).

Think about it for a moment, if you send a mail out to your list promoting a product you are over the moon when the income from the sales you make drop into your PayPal, but it is a one off. Next week/next month you are starting all over again from zero.

Now let's imagine you were promoting a continuity product. The likelihood is you will get less people take you up on the offer. However those that do, a percentage will stick with their membership. Meaning all of a sudden, rather than get paid for your efforts once, you get paid for them over, and over, and over again.

It was when I got my head round this little fact that my business benefited big time.

Worth trying? You bet

All the best with your online adventure.

Andy
#main internet marketing discussion forum #hard #make #smart #work
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  • Profile picture of the author cindynorwood
    So recurring costs products are the best bet right?
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  • Profile picture of the author Robert999
    Originally Posted by The Beginner's Friend View Post

    The fundamentals of IM are fairly standard, for example, offer a gift, collect email addresses and then send those individuals emails suggesting products or services that you think may help or interest them.

    However very often the difference between success and failure are the small details within this model.

    I wrote the other day that the main thing I changed to make a difference to my business was offering my products I had created.

    Today I wanted to add the second tweak that made sure my efforts get the maximum results .

    Again a very simple thing, but when you get your head round it, you will see the potential.

    This difference was the promotion of continuity or membership products or services (whether my own or affiliate products).

    Think about it for a moment, if you send a mail out to your list promoting a product you are over the moon when the income from the sales you make drop into your PayPal, but it is a one off. Next week/next month you are starting all over again from zero.

    Now let's imagine you were promoting a continuity product. The likelihood is you will get less people take you up on the offer. However those that do, a percentage will stick with their membership. Meaning all of a sudden, rather than get paid for your efforts once, you get paid for them over, and over, and over again.

    It was when I got my head round this little fact that my business benefited big time.

    Worth trying? You bet

    All the best with your online adventure.

    Andy
    Good Post. I agree that you can increase your earnings by:

    1) Promoting your own products/services
    2) Promoting products/services with recurring payments.
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  • Profile picture of the author Van Dam
    Very nice post Andy. Thank you.

    I also agree with the above poster. Additional income can be made if you can make them sign up to a recurring payment.
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  • Profile picture of the author sttbs
    Yep Andy is right, assuming that the dollar value of the products are similar. If you can manage to sell lots of high value product one-time (say $1,000 each) compared to recurring low value product (say $30 each), it may be better to still stick to selling the one-time high value products.
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    sttbs
    Shark Web - providing website design and seo services

  • Profile picture of the author imbnk
    I also agree with you.
    How real business is done is that people buy you over and over again.

    Great advice!
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  • Profile picture of the author jherewini
    Some good tips here Andy and your right about the continuity of memberships, they can offer long term income. Like you mentioned its good to have a good mix of low priced membership pricing and high ticket items.

    Thats one of the benefits of internet marketing is the many different types of income streams you can earn from
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  • Profile picture of the author jbsmith
    Agreed Andy - the cool thing is that when you start selling your own products you typically see new openings for continuity-type products.

    For example, following on to one of our first ebooks in a new niche we had several questions come our way about more advanced topics which nearly forced us to open a membership site (the only scalable way we could continue to support our customers).

    Similarly, your market may ask to be part of an inner circle or more advanced mastermind that you monetize through continuity.

    There could be opportunities for templates, tools, or other resources that you deliver monthly - another opportunity for continuity.

    The options open up after you make the choice to become involved directly in providing products and services into your market for sure.

    Jeff
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  • Profile picture of the author DubDubDubDot
    Working smart but not hard is better than working dumb and lazy, but you'll still have a relatively short shelf life nonetheless. If you want to stick around and make a legit career of this you'll need to work smarter and harder at the same time.

    Originally Posted by The Beginner's Friend View Post

    The fundamentals of IM are fairly standard, for example, offer a gift, collect email addresses and then send those individuals emails suggesting products or services that you think may help or interest them.
    I wouldn't call email collection a fundamental anymore. Not in a general sense. 10-15 years ago, absolutely. Some business models do still hinge on it though.
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    • Profile picture of the author The Beginner's Friend
      Originally Posted by DubDubDubDot View Post

      Working smart but not hard is better than working dumb and lazy, but you'll still have a relatively short shelf life nonetheless. If you want to stick around and make a legit career of this you'll need to work smarter and harder at the same time.

      I wouldn't call email collection a fundamental anymore. Not in a general sense. 10-15 years ago, absolutely. Some business models do still hinge on it though.
      I would just add a couple of things.

      What I mean by not working 'smart not hard', is putting in lots of effort, but only a small proportion is focused on the fundamentals of achieving the end goal. I do realise some hard work is essential, but the key is having it focused in the right way. I also point to the excellent Tim Ferris book 'The 4 Hour Week' as the ultimate guide to working extremely smart so that you don't have to beat yourself to death working yourself into an early grave.

      With regards to the collection of contact details to enable an ongoing relationship, we tend to think of it as a purely internet based phenomena. Of course if you take a step back we can see it is a mainstay of any kind of marketing and has been for many a year.
      It is true there are other ways and means of maintaining an ongoing relationship with customers, many of which I use, but I don't plan to give up my email list any day soon

      But of course that is the beauty of marketing (online or offline), there is always more than one way to skin a cat and room for many strategies, beliefs and methods to becoming successful.
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