Which is better: research or experience based?

by Dbasil
13 replies
I have several free hours a day so I would like to have a blog and post new articles on the constant basis.

However, I ran into a problem when I tried to write typical blog articles: it takes me a lot of time and energy to find info about topic, research it thoroughly, plan and then write the text. I guess creating the blog and maintaining it will take lots of time too.

So if we keep the profitability in mind which is better in the long run: produce scientific, hard-data material with reference links and citations or create something more personal experience based, like giving advice to youngsters, share my past experience, etc. It would take me less time and I could write 2- such articles a day.
#based #experience #research
  • Profile picture of the author Tom Addams
    Write about what you love.

    You also need to keep in mind that the typical person is allergic to words. Seriously. They come out in a rash. Solution? Deliver entertaining and lively content that speaks to a specific target audience, whilst educating and encouraging some form of "action-taking" on their part.

    Tom
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  • Profile picture of the author rmacklyn
    As per my knowledge research and experience both combined together give a better result. I would suggest you to take go ahead with the relevant experience you have along with the simultaneous research.
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  • Profile picture of the author Ben West
    Why not both?

    Also you write - "It would take me less time and I could write 2- such articles a day". This is the wrong attitude for success.

    Don't think in number of quantity, think in quality. Don't aim for 2 decent articles a day, that won't get you anywhere. You'll end up right in the middle of the pack, where everyone else who writes 2 decent articles a day ends up. Instead, why not try and make one amazing article a week? Why not go to extremes and spend a month writing the absolute, undeniably best article on a subject? One article, that is the best article on the subject, will do so much more than 100 half decent articles.

    Here is a post/video on Moz that better explains what I mean.
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    • Profile picture of the author Tom Addams
      Originally Posted by Ben West View Post

      Why not both?

      Also you write - "It would take me less time and I could write 2- such articles a day". This is the wrong attitude for success.

      Don't think in number of quantity, think in quality. Don't aim for 2 decent articles a day, that won't get you anywhere. You'll end up right in the middle of the pack, where everyone else who writes 2 decent articles a day ends up. Instead, why not try and make one amazing article a week? Why not go to extremes and spend a month writing the absolute, undeniably best article on a subject? One article, that is the best article on the subject, will do so much more than 100 half decent articles.

      Here is a post/video on Moz that better explains what I mean.
      I wish I'd said it myself. Wholeheartedly agree. Great advice for you there, OP.

      Tom
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    • Profile picture of the author imTactics
      Writing about a subject matter that you actually have experience in, would definitely make the whole research and writing process a heck of a lot easier and quicker.

      However, regardless of experience, the more time spent, and research done on any topic, the easier it's going to become. As you start to build this vast knowledge of that particular subject.

      When I first started out in the weight loss niche, I knew absolutely nothing about it. I in fact was about 50 lbs overweight myself, and had no business even attempting to teach others the art of losing weight.

      I'd spend hours upon hours doing research on specific topics for weight loss, just for one little blog post. But as the months rolled by, and the amount of knowledge that I was obtaining throughout that time and research, the easier it was getting to write those articles. To the point where I was even able to kick out Reports & eBooks.

      Taking the route of relying on research is slow at first of course, but it definitely picks up significantly over time.

      I'd suggest that you at least have some kind of interest in the topic. Otherwise it becomes extremely boring, extremely fast. And just becomes another job.

      That being said, my answer to your question would be; Whatever is the most profitable, given that you actually have an interest in that topic.
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  • Profile picture of the author Randall Magwood
    I gotta go with "experienced based". Bottom line is, if you're an excellent marketer, you should be able to sell anything to anybody who's looking for it. Newbies convolute this idea and destroy themselves for being over-the-top with their marketing, instead of just doing the simple stuff.

    Research is good. But this question sounds more like the argument of "theory" vs "actuality".
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  • Profile picture of the author zdebx
    Blogs initially started out as personal diaries, so despite a lot of blogs nowadays being very large sources of info, most are very personal, where people share their stories/experience and provide advice/opinion on various topics.

    So yeah, go personal, however some facts and solid research won't hurt either.
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    • Profile picture of the author The Niche Man
      It all depends on your market. You do know your target market don't you?

      Asking a bunch of strangers who don't know your market - is like asking doctors for a diagnosis whose never seen the patient. You'll get opinions, guesses and hunches at best.

      As you're seeing so far in this thread, you'll get a lot of different answers for a simple 7- word question. Why? Because their is no simple answer! We don't have enough facts, just a surface question with zero background information. So, the answer is "It all depends on your market".

      Everyone seems to have a one-size fits all philosophy in this thread. That's risky ... even dangerous because ...
      • Some markets need stats, proof, and other scientific studies to give your writing credibility. And long drawn out stories bore, irritate or frustrate them, get to the point already with them.
      • Other markets devour colorful stories, personal experiences and dialogue. And a bunch of stats, studies and charts make their eyes glaze over.
      • And others need both. But you have to hit the sweet spot (correct balance) or you could still lose them if you overdo either or short change either.
      Interesting how you mentioned "I" or "me" a whopping 'Seven Times' in your OP, but you mentioned your market "ZERO" times. Danger Sign! It's essential you focus more on "What Your Market Demands" instead of Y-O-U or you'll be disappointed with the results.
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  • Profile picture of the author icoachu
    Aim for the middle.

    Seriously.

    Use case studies.

    These build trust and credibility but less intensive than 'scientific' hard-data saturated articles.

    Regardless...

    Focus less on content creation and more on content PROMOTION.
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  • Profile picture of the author Dilip Mane
    Unless your subject matter is of core scientific in nature, there is no need to produce content like white paper or a research analysis.

    Make the available hours count if you give preference to profitability for the long run. Plan your articles first from the profitability point of view and then estimate the time required to create that article as per the context of the article.

    Writing blog articles require a special tone in your writing which can be achieved by personal, experience based writing. As far as research is concerned, do it just in run time if the article needs a content that should be backed up by a research data. You have to just fill the researched data wherever necessary in your planned article.

    Also, there is no alternative to spending optimum time in maintaining a quality blog. You have to either consume your time if you want to do it yourself or your money if you want to take help from others to maintain the blog.
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  • Profile picture of the author Rory Singh
    Tom nailed it above. Write about what you love and forget what you think looks good on paper.
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  • Profile picture of the author seven4
    I can't seem to find a link now, but Neil Patel had an article on his blog on how to plan and write interesting articles that can go viral.

    If I remember correctly, there was a cheat sheet how to decide on a topic, and there were tips how to cover that topic (like include a lot of images, infographics, suggestions on text formatting etc)
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  • Profile picture of the author discrat
    Originally Posted by Dbasil View Post

    I have several free hours a day so I would like to have a blog and post new articles on the constant basis.

    However, I ran into a problem when I tried to write typical blog articles: it takes me a lot of time and energy to find info about topic, research it thoroughly, plan and then write the text. I guess creating the blog and maintaining it will take lots of time too.

    So if we keep the profitability in mind which is better in the long run: produce scientific, hard-data material with reference links and citations or create something more personal experience based, like giving advice to youngsters, share my past experience, etc. It would take me less time and I could write 2- such articles a day.
    Do a combo of both. Start out on the personal experiences. The reason I say both because many times you can only comment on so much from personal experiences.

    So its good to do both. It will be much appreciated by your readers


    - Robert Andrew
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