More traffic for a news website ? SEO or SMO ?
I am the webmaster of a french news website ( similar to Mashable or The Verge, so not a newspaper website). The site was created in 2013 and included in Google News since September 2014.
Before getting into Google News, traffic came mainly from search engines because some "how to" articles ranked high in the search results. Once in GNews, the website traffic changed a bit : when an article appeared with a thumbnail into the News Feed, I naturally noticed a high pic of visits. Many times articles were placed at the top (even in the "most read articles" section). There, my stats exploded.
But as you can imagine, when the articles don't rank well in the feed, the traffic is small. And I can see the impact directly on the incomes.
I have a Fb page, Twitter and G+ but not many fans/followers (about 165 on Facebook and 20 on Twitter).
I've noticed that when my site reached 7,000 - 10,000 visitors a day (and it was often because just 1 article was with a thumbnail and got more than 50 "share"), it was very profitable, only with 3 adsense ads.
So, now I would like to keep that amount of traffic daily. But I'm a bit lost. That's why I'm thinking about hiring someone for that job, but what should I ask for : SEO or SMO ? Maybe I'm wrong but Mashable (I take this example because the website category is similar) seems to rely on Facebook or Twitter. And it has the snowball effect as well.
What would you do ?
(sorry if my message was long).
CEO
Sid Hale
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Sid Hale
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