Need new marketing Ideas for my job

I would start off by going to your existing customers. Ask them for a referral.

Next I would be building a list and offering advice on your services.

And keep up-selling your customers you have now, that is the big money.

Tell them what can happen if they don't use your service, since it's a precautionary measure.

Imagine you're working toward a deadline, your job is on the line, and suddenly the power goes out, you have no options but to sit and wait - you know you're fired - all the thoughts are running through your head - you can't pay your mortgage, you'll be deep in debt, lose your car - you're powerless, and it all could've been prevented if you just bought our service.

That's just off the top of my head.

You have a good looking list and that is definitely something you can build off of. I would add Microsoft pay per click ads as well ie. Bing & Yahoo. Yes, Bing and Yahoo only get around 10-15% of the total online search volume, but every last bit helps, right?

The first three years of my grown-up work experience were in the power generation field. Man, if we had had the tools we have now...

I do not recommend a TV commercial. Radio, maybe...but not TV at this time. I produce a local TV show. Matching the message up to airtime viewership can be challenging, and the station will sell you whatever they can (ie. they don't care whether your ad pulls or not; they'll just give you the line "It takes time" over and over).

Other people than 55+ need a standby genset--like families. You can target neighborhoods by demographic as I'm sure you know. 55+ does not necessarily mean "able to afford a genset".

If you can get a Generac customer list that would be cool. I'd target those neighborhoods around it. "When the power goes out...your neighbor with the Generac genset can turn their heat and lights back on immediately. Don't you wish you had that power?" Radio, Facebook, postcards...

Get some critical mass going with testimonial stories from happy customers. Share these regularly. Get followers used to the idea that having one is a great idea.

If I were you I would start looking at your marketing techniques and find out what the issue is. You are using so many traffic generating methods but you are only getting 4 leads?

Something is wrong somewhere.

I would focus my marketing efforts on just 1 or 2 traffic generating techniques.
You are putting your eggs in a too many baskets.

It is a good idea to pick one traffic generation method and master that one alone.

So find out which of your traffic methods are giving you the best results.

Which ever one it is, FOCUS on that one alone and master it.
Once you have mastered just one method you will see an improvement
in your leads and sales.
Hope that helps

Do you know which media is generating your leads? If not. STOP. Get yourself some tracking numbers. You can get them cheap various places online. Each media and each advert should have its own number. Without that you are flying blind.

Personally I'd be very leery of the billboard. People buzz by so fast they barely see your message, if at all, let alone the associated number. And most likely the traffic is the same people every day so you're not truly getting as many sets of eyes on your advert as the billboard agency suggests. Plus it just isn't targeted. My guess says you'd discover real quick with a tracking number you are way upside down on billboard advertising.

Can you identify the demographics and psychographics of your current customers? If so, you can most likely buy a targeted list for direct mail. This is a proven method of business building. Find a good list broker in your area to help. Remember to use separate tracking numbers and unique urls so you can track results accurately.

Always try to capture contact info on incoming calls and website visitors so you can follow up. List building through either email or physical mailing addresses will be your best long term strategy. Your company does have multiple things to sell them over time, correct? If not, you need to put a bug in their ear because they are missing out on profitable opportunities.

It may take awhile to fine tune things but if you have good Intel on your buyers and what adverts and channels are actually working you should begin to see consistent positive results.