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How do you find good long tail keywords?

by MattNic
12 replies
I am in the IM niche.. Anyone have an idea of how to find good keywords.. that have low competition but decent number of searches.. every time i find something it is either almost 0 search volume or too high competition..
Any help would be appreciated!!
#find #good #keywords #long #tail
  • Profile picture of the author colorado1850
    It's definitely hard. And there's not enough info in your post to really give you a solid answer.

    But, with that being said, here are some thoughts:

    1. Go after the keywords which you mentioned have no traffic. Don't believe everything that the Google / Bing keyword tools tell you about traffic. (and hey, 10 targeted visits a month from a keyword is great if you've got something to sell those visitors).

    2. Totally my opinion: Google is a chicken/copycat. They won't send any traffic to your website until they see you get traffic from somewhere else first. So what that means for you is to go after your keywords by posting content on authority sites and then send that traffic to your website. Think Facebook, Slideshare, YouTube, Hubspot, etc.

    3. It's a numbers game. Pick 100 keywords and put them in a spreadsheet. Make this spreadsheet your task list: Write a blog post for all 100 keywords. Put some on your blog and post others like I mentioned in point 2. Write one a day and you'll be finished by year-end. Share very one of those posts on social media. Interlink the posts. Do all the on-page 'seo' stuff with every post.

    Good luck!
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    • Profile picture of the author Devilfish168
      Originally Posted by colorado1850 View Post

      It's definitely hard. And there's not enough info in your post to really give you a solid answer.

      But, with that being said, here are some thoughts:

      1. Go after the keywords which you mentioned have no traffic. Don't believe everything that the Google / Bing keyword tools tell you about traffic. (and hey, 10 targeted visits a month from a keyword is great if you've got something to sell those visitors).

      2. Totally my opinion: Google is a chicken/copycat. They won't send any traffic to your website until they see you get traffic from somewhere else first. So what that means for you is to go after your keywords by posting content on authority sites and then send that traffic to your website. Think Facebook, Slideshare, YouTube, Hubspot, etc.

      3. It's a numbers game. Pick 100 keywords and put them in a spreadsheet. Make this spreadsheet your task list: Write a blog post for all 100 keywords. Put some on your blog and post others like I mentioned in point 2. Write one a day and you'll be finished by year-end. Share very one of those posts on social media. Interlink the posts. Do all the on-page 'seo' stuff with every post.

      Good luck!
      confuse here , what I saw here many using google ad words to search keywords?
      since you mention ( maybe not true )
      that means summary we have to use our own creative to create a keyword go viral ?
      like research see what people are searching , looking at social networks?
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      • Profile picture of the author colorado1850
        Originally Posted by Devilfish168 View Post

        confuse here , what I saw here many using google ad words to search keywords?
        since you mention ( maybe not true )
        that means summary we have to use our own creative to create a keyword go viral ?
        like research see what people are searching , looking at social networks?
        Hey there,

        Sorry if I wasn't clear. What I'm saying is, do your own testing and see. Google themselves say the traffic data in Keyword Planner tool is their best estimate.

        I hope that answers your question...
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  • Profile picture of the author PriyaN12
    Colorado 1850 thanks for such nice and useful answer .
    It will help me understanding about long tail key word
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    • Profile picture of the author Tim Alwell
      I use a tool called Long Tail Pro to cherry pick my keywords.

      It returns a big list of related keywords and I'll often find long tail keywords I wouldn't have thought to search for.

      Secondly, it has a feature called Average Keyword Competitiveness which returns a value for each keyword, 0 - 100.

      The closer to 0 the easier it is to rank for.

      Generally, keywords with a score of 0-20 will be your low-hanging fruit keywords to go after.

      20-30 you can rank for with a little more effort (creating some backlinks).

      The I.M. niche is a pretty competitive niche already.
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  • Profile picture of the author icoachu
    I know this might sound weird but you can CROWDSOURCE your keyword research

    How?

    Go to reddit

    Pay attention to the titles of certain subreddits

    Use a scraper to scrape all words

    Hire a VA to delete non-niche related keywords

    Filter against Google Keyword Planner for Commercial value and search volume
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    • Profile picture of the author dana67
      Study your competition and try "borrowing" some keyword strings that they are using. Don't duplicate content. Incorporate it into your own unique content.
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  • Profile picture of the author Miguelito203
    Originally Posted by MattNic View Post

    I am in the IM niche.. Anyone have an idea of how to find good keywords.. that have low competition but decent number of searches.. every time i find something it is either almost 0 search volume or too high competition..
    Any help would be appreciated!!
    In any niche, it really helps if you know the niche, but this is especially true for the internet marketing niche. When I say "know the niche," I mean that you need to know which keywords people use to find stuff in the search engines and what motivates them to buy, so that you can better connect to them. This is not something that is going to happen overnight. You'll actually need to spend some time in it.

    The reason it's good to know the types of keywords people use to find stuff is because keyword tools tend to run like a month or two behind, so by the time they show up in a keyword tool, there is already too much competition to rank for them (if the keywords are really profitable). When you know the niche, you're able to make "educated guesses" and get ranked before competition gets too stiff.

    Joey
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  • Profile picture of the author geeksonrepair
    Banned
    It is quite difficult to find long tail keywords.Try Market samurai.
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  • Profile picture of the author Robert999
    Originally Posted by MattNic View Post

    I am in the IM niche.. Anyone have an idea of how to find good keywords.. that have low competition but decent number of searches.. every time i find something it is either almost 0 search volume or too high competition..
    Any help would be appreciated!!
    Try:

    Wordtracker keyword tool
    or
    Semrush keywords tool
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    • Profile picture of the author whatwewa
      Google keyword planner,semrush. Or just type your keyword in google search. Verify results. See the bold letters in all results. You will find long tail keywords.
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  • Profile picture of the author greenstate
    Use long tail keyword pro
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