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Any success ranking a turnkey site (with duplicate content) in Google through PPC ads?

by lord diamond
8 replies
Now that Google has their Penguin and Panda algorithms its difficult or impossible to rank turnkey sites that have duplicate content on them. But what if you use PPC ads? Can you rank at the top of the search results with PPC or do the algorithms keep these types of sites completely invisible?
#ads #content #duplicate #duplicate content #google #ppc #ranking #site #success #turnkey
  • Profile picture of the author deekay
    What Google wants? Very good experience for their surfers. If your landing page in PPC ads, gives higher visitor retention and engagement, then you will win the game. Otherwise, your quality score will sooner or later goes down and you will pay more or get penalty.
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  • Profile picture of the author talfighel
    Originally Posted by lord diamond View Post

    Can you rank at the top of the search results with PPC or do the algorithms keep these types of sites completely invisible?
    It all has to do with how high your bids are.

    The higher you bid, the more impressions you will get. (And more clicks)
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  • Profile picture of the author lord diamond
    Very interesting. So as long as the turnkey retains users and the bids are just slightly higher than the competition, I will rank high? Even if 100 or more other people have bought this same turnkey?
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  • Profile picture of the author yragcom1
    A few things. How many of these turnkey will there be besides yours? 20? 100? 1000? That matters. A few sites with the same copy is OK, 1000 sites with the same copy is not. Look for vendors who sell limited copies of turnkey sites, and know how many they intend to sell of it. The design really doesn't matter, but the content does.

    Never buy turnkeys in bulk. There are too many of those floating around the web to make any impact in the SERPs. And make sure that they back their sites up with support and proper hosting. Nothing raises a red flag faster than 1000 turnkey sites on the same IP class.

    If you intend to rank, you'll have to do some copy tweaking, more than likely, and outlink others who may have the same turnkey site up.
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  • Profile picture of the author Sid Hale
    You're mixing some terminology, so it's difficult to be sure what you're asking.

    Originally Posted by lord diamond View Post

    Now that Google has their Penguin and Panda algorithms its difficult or impossible to rank turnkey sites that have duplicate content on them. But what if you use PPC ads? Can you rank at the top of the search results with PPC or do the algorithms keep these types of sites completely invisible?
    Google search engine positioning is totally separate from your AdWords placement.

    You can do well with Adwords placement regardless of your search engine rankings. Adwords positioning is based on your bid price and your clickthru rate on those ads (the combination of which is what brings in ad revenue), and has absolutely nothing to do with the search engine placement of the pages on your turnkey site.
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  • Profile picture of the author zdebx
    Adwords is very strict nowadays with what you can advertise with them. If you are promoting some products or services as an affiliate, then you'll get banned very quick.

    "Turn-key" websites with duplicate content are a recipe for a disaster. Also keep in mind that Adwords is quite expensive too, so even if you manage to get your ads approved, I doubt you'll have a positive ROI due to high cost per click.
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  • Profile picture of the author lord diamond
    Has anyone seen any info on this subject anywhere online? I can't find a thing, and Google support forums aren't really helping out too much.
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