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How to Monetize Brazilian Traffic?

by Montezuma
19 replies
Hi Fellow Warriors,

I have a website in Portuguese in the humour/jokes niche that gets about 500+ unique visitors per day, most of whom are from Brazil.

The site also has an associated Facebook page with over 12,000 likes.

I've been struggling to find a good way to monetize this traffic. Adsense brings in very little and it's unlikely that any other PPC network would bring in more.

I haven't updated the site in years, but the traffic is still stable. With some work, the traffic could grow exponentially. I'm always putting off deciding what to do with the site, but now the time has come to make a move.

If any of you have any experience with monetizing Brazilian traffic, I'd appreciate your suggestions.

Thanks!
#brazilian #monetize #traffic
  • Profile picture of the author Tom Addams
    I seem to remember someone telling me about some good Click Bank products for the Brazilian market.

    Here's what I'd do, though . . .

    1 ...

    Seek out some entertainment-related PPL offers. Short-form email submits: ipads, iphones, games, movies. Monetize your website with those, but concentrate on building your list (I hate saying that, because it gets said so often). With your list, use PPLs in your sales funnel. Socially optimize your site and ensure it's geared to grow the list AND grow your socials. When you have more traffic, swap out the PPLs for PPS, rev-share, trials. PPL just for now while you have small traffic levels.

    2 ...

    Use those 12K likes to grow your page. 12K is very little by today's standards. Typically, and depending on your market, you tend not to see decent money before reaching 100K. Ideally, you need to shoot for multiple pages, 100K+, and don't limit yourself to FB. 12K, however, and assuming they're organic, is ok to get the ball rolling on growth.

    I only market 1 product to the Brazilian market (a dating site), but we're talking about an exciting marketplace overall. All the best!

    Tom
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    • Profile picture of the author Montezuma
      Thanks, Tom.

      I'm wondering would would be a good PPL offer to promote in the humour niche. I tried many things in the past, but nothing really worked.

      I know many will say it's an extremely low converting niche, but I'm wondering whether anybody has had any success.
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      • Profile picture of the author Tom Addams
        Originally Posted by Montezuma View Post

        Thanks, Tom.

        I'm wondering would would be a good PPL offer to promote in the humour niche. I tried many things in the past, but nothing really worked.

        I know many will say it's an extremely low converting niche, but I'm wondering whether anybody has had any success.
        Your best bet is to reverse-engineer the biggest humour sites. Whenever I enter a new market, I begin by investigating the competition. A lot of these sites have been around for years, many over a decade, and in all that time they've got their monetization down to a fine science (that and pretty much everything else). So that's where I'd start.

        What a lot of people do with humour traffic is promote TeeSpring.com. The folks I know who do this, though, are pushing to the North American audience. Might be worth looking into, though!

        Tom
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        • Profile picture of the author Montezuma
          Originally Posted by Tom Addams View Post

          Your best bet is to reverse-engineer the biggest humour sites. Whenever I enter a new market, I begin by investigating the competition. A lot of these sites have been around for years, many over a decade, and in all that time they've got their monetization down to a fine science (that and pretty much everything else). So that's where I'd start.

          What a lot of people do with humour traffic is promote TeeSpring.com. The folks I know who do this, though, are pushing to the North American audience. Might be worth looking into, though!

          Tom
          You're right. However, all the Brazilian humour sites I've analysed so far relied solely on Adsense.

          It's hard to compare Brazil to a market like the US, because buying online is still an exception rather than the rule, at least from what I've had a chance to see.

          In that sense, I think you are right about PPL offers. I'll look into it and try out a few different things.

          Thanks.
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        • Profile picture of the author Enfusia
          Create a mailing list from this traffic.

          Give them a report of: the top 20 unreal funny jokes you've never heard or something similar. The squeeze page will be tell them they will have an original joke delivered to their in box every morning so they will have new material to make everyone laugh and brighten their day.

          Once you have these people trained to open your emails you can start doing CPA offers for video games, movies, entertainment and even auto insurance or other mainstream offers.

          You would want to give them mostly fun CPA offers that are entertaining. But then you could drive them to a dating site offer etc... Job offers, MMO offers etc... Not the same thing all the time and mostly fun offers.

          One of the top insurance co's gives $22 if your sub fills out a form. So, there's money in it.

          Patrick
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  • Profile picture of the author Jason Kanigan
    I wouldn't reverse engineer anything...not yet.

    You don't know much about these visitors. What they do for a living. What their interests are. Why they come to your site: PRECISELY why.

    Have you gotten them to opt in to a list?

    Other than ads and sales pages, do you have any way of marketing to them?

    Start by ASKING them what they want.

    The 80/20 Rule should apply; the majority of your visitors should fall into two or three categories.

    Then solve the biggest problem each category has.

    NO MIND READING.

    You have no idea who these people are or why they go to your site other than a laugh--but why your site? When do they feel they need a laugh? Is it for mid-day stress relief? Midnight surfing to stave off boredom? There's more going on here in their behavior than you think.

    I go to peopleofwalmart.com every so often (probably every 8-10 weeks, when I remember about it like now). There's not much of a pattern and it's merely a distraction. It would surprise me to see something for sale there. That surprise would have to be overcome, and the marketing would have to speak to me. Interestingly, a Udemy ad is directly at the bottom of the page now that I have visited. Still not targeted enough, as I'm putting a course on Udemy, not buying there.
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    • Profile picture of the author Montezuma
      Originally Posted by Jason Kanigan View Post

      I wouldn't reverse engineer anything...not yet.

      You don't know much about these visitors. What they do for a living. What their interests are. Why they come to your site: PRECISELY why.

      Have you gotten them to opt in to a list?

      Other than ads and sales pages, do you have any way of marketing to them?

      Start by ASKING them what they want.

      The 80/20 Rule should apply; the majority of your visitors should fall into two or three categories.

      Then solve the biggest problem each category has.

      NO MIND READING.

      You have no idea who these people are or why they go to your site other than a laugh--but why your site? When do they feel they need a laugh? Is it for mid-day stress relief? Midnight surfing to stave off boredom? There's more going on here in their behavior than you think.

      I go to peopleofwalmart.com every so often (probably every 8-10 weeks, when I remember about it like now). There's not much of a pattern and it's merely a distraction. It would surprise me to see something for sale there. That surprise would have to be overcome, and the marketing would have to speak to me. Interestingly, a Udemy ad is directly at the bottom of the page now that I have visited. Still not targeted enough, as I'm putting a course on Udemy, not buying there.
      I understand what you're saying and I agree. But this is a site that I have running on auto-pilot, so to speak, and I don't really have the time to tackle it from all those angles.

      I have other sites that take up all my time, but I've decided to at least test a few things to see if I can get more out of it than I do at present with Adsense.

      What I know with certainty is that the visitors search for joke-related keywords and get to my site organically. Some probably want to laugh, some probably want to find a joke to use in real life or share with their friends.

      My main issue is the fact that the traffic is from Brazil, a market I am not making any money in. So, I wanted to check if anybody has tips related to this specific market.

      Thanks for your tips.
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    • Profile picture of the author Tom Addams
      Originally Posted by Jason Kanigan View Post

      I wouldn't reverse engineer anything...not yet.
      Yikes. Appalling advice!

      Reason being . . .

      Now is always the time to reverse engineer your competition. Every "smart" business entity from the affiliate marketer to the gargantuan multinational is in a constant state of reverse engineering.

      Think about who you are reverse engineering:

      1. People spending thousands of dollars a month on PPC.
      2. Websites ranked #1 in Google.
      3. The strongest social media presences.
      4. The biggest-selling vendors of e-books (or WSOs!)

      In all four cases - these are people getting it right. Would you spend thousands of dollars a month if you were getting it wrong? Be ranked #1 in big ole BIG G without getting it right? Right.

      Education didn't stop in school. It never stops. And whoever first said, "Knowledge is power" was right on the money.

      Whether you're entering a new market, or you've been hammering away at it for 20 years, reverse engineering should be a sensible (smart) component of your business.

      Before I leave you to consider this, let's just remind ourselves what it actually means to reverse engineer a competitor:

      It means, through investigation, taking apart each component part of a competitor in order to understand every last pertinent aspect of their undertaking. We're talking traffic, we're talking monetization, we're even talking colours!

      Know how others get it right. Know how to get it right yourself.

      Tom
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      • Profile picture of the author Jason Kanigan
        Originally Posted by Tom Addams View Post

        Yikes. Appalling advice!

        Reason being . . .

        Now is always the time to reverse engineer your competition. Every "smart" business entity from the affiliate marketer to the gargantuan multinational is in a constant state of reverse engineering.

        Think about who you are reverse engineering:

        1. People spending thousands of dollars a month on PPC.
        2. Websites ranked #1 in Google.
        3. The strongest social media presences.
        4. The biggest-selling vendors of e-books (or WSOs!)

        In all four cases - these are people getting it right. Would you spend thousands of dollars a month if you were getting it wrong? Be ranked #1 in big ole BIG G without getting it right? Right.

        Education didn't stop in school. It never stops. And whoever first said, "Knowledge is power" was right on the money.

        Whether you're entering a new market, or you've been hammering away at it for 20 years, reverse engineering should be a sensible (smart) component of your business.

        Before I leave you to consider this, let's just remind ourselves what it actually means to reverse engineer a competitor:

        It means, through investigation, taking apart each component part of a competitor in order to understand every last pertinent aspect of their undertaking. We're talking traffic, we're talking monetization, we're even talking colours!

        Know how others get it right. Know how to get it right yourself.

        Tom
        The OP doesn't even know WHO his audience is made up of.

        How on earth can the OP reverse engineer anything when there is NO TARGET YET??

        Couple that with the fact that the OP doesn't really want to do any work, and it's not going to happen.

        Saying my advice is "appalling" is way off the mark. You are essentially telling the OP "Run out in any direction!"

        I'm trained in process engineering and am an experienced manufacturing facility manager? Are you?
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        • Profile picture of the author Tom Addams
          Originally Posted by Jason Kanigan View Post

          The OP doesn't even know WHO his audience is made up of.

          How on earth can the OP reverse engineer anything when there is NO TARGET YET??

          Couple that with the fact that the OP doesn't really want to do any work, and it's not going to happen.

          Saying my advice is "appalling" is way off the mark. You are essentially telling the OP "Run out in any direction!"
          Ah . . .

          I seem to have caused offense. Truly, it wasn't my intention. I was understating when I ran with the "appalling" adjective. (I should really have gone with "horrendous.") What I wanted to do was save Montezuma the inevitable catastrophe of taking your - well, we may as well say it now - horrendous advice, whilst ignoring what are really quite basic rules of marketing.

          And now, just to address your latest well-intentioned comments . . .

          Montezuma came to Warrior Forum seeking help with his website. This, to me at least, signals that he is willing to work at making the website work.

          Since Montezuma's website has age, and since his market is clearly defined, I have faith in Montezuma to have more than a fair idea of where his traffic originates. In fact, if memory serves, I'm sure he even stated as much.

          Montezuma knows the origin of his target market. What he lacks is a thorough understanding of them and how to profit from them. To acquire this understanding, it is common - as I say, basic - practice to reverse engineer, thereby gaining a great deal of insight not only about his market and how best to monetize, but literally hundreds of other essential pieces of data.

          And finally . . . to suggest that I'm suggesting Montezuma "Run out in any direction!" is - well, not to put too finer point on it - inaccurate. (You'll notice I'm understating again.) Quite the contrary - I'm actually giving him a crystal clear direction.

          I do apologize if I've aggravated you, Jason.

          Who knows? Maybe I'm wrong.

          Tom
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          • Profile picture of the author Jason Kanigan
            Originally Posted by Tom Addams View Post

            Ah . . .

            I seem to have caused offense. Truly, it wasn't my intention. I was understating when I ran with the "appalling" adjective. (I should really have gone with "horrendous.") What I wanted to do was save Montezuma the inevitable catastrophe of taking your - well, we may as well say it now - horrendous advice, whilst ignoring what are really quite basic rules of marketing.

            And now, just to address your latest well-intentioned comments . . .

            Montezuma came to Warrior Forum seeking help with his website. This, to me at least, signals that he is willing to work at making the website work.

            Since Montezuma's website has age, and since his market is clearly defined, I have faith in Montezuma to have more than a fair idea of where his traffic originates. In fact, if memory serves, I'm sure he even stated as much.

            Montezuma knows the origin of his target market. What he lacks is a thorough understanding of them and how to profit from them. To acquire this understanding, it is common - as I say, basic - practice to reverse engineer, thereby gaining a great deal of insight not only about his market and how best to monetize, but literally hundreds of other essential pieces of data.

            And finally . . . to suggest that I'm suggesting Montezuma "Run out in any direction!" is - well, not to put too finer point on it - inaccurate. (You'll notice I'm understating again.) Quite the contrary - I'm actually giving him a crystal clear direction.

            I do apologize if I've aggravated you, Jason.

            Who knows? Maybe I'm wrong.

            Tom
            He does NOT know the origins of his website's audience.

            He has no target; ie, he does not understand anything about them other than perhaps they like jokes.

            He does not know their demographics, their earning potential, their interests, their marital status, or even their email addresses.

            How on earth can he pick products or services to promote to them without knowing these things?

            Your way, he's throwing crap at the wall and hoping it sticks.

            "Do what the biggest marketers in the world are doing"?? They have an infrastructure and processes he cannot build at present, with a lot going on behind the scenes.

            How can you reverse engineer something when you don't have a target?
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            • Profile picture of the author Tom Addams
              Originally Posted by Jason Kanigan View Post

              He does NOT know the origins of his website's audience.

              He has no target; ie, he does not understand anything about them other than perhaps they like jokes.

              He does not know their demographics, their earning potential, their interests, their marital status, or even their email addresses.

              How on earth can he pick products or services to promote to them without knowing these things?

              Your way, he's throwing crap at the wall and hoping it sticks.

              "Do what the biggest marketers in the world are doing"?? They have an infrastructure and processes he cannot build at present, with a lot going on behind the scenes.

              How can you reverse engineer something when you don't have a target?
              I turned 40 on Thursday. Were I still in my 20s, I'd probably pick apart all of the above, and likely in a manner suggestive of my failure to suffer fools gladly. (We all have our weaknesses, after all. I'm sure you can empathize.) Nowadays? Sun is out. The Bass are biting. Stats are looking rather delicious. So I'm more inclined to say . . .

              Thanks for your input, Jason. Entertaining and enlightening.

              Tom
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  • Profile picture of the author Javisito
    Originally Posted by Montezuma View Post

    Hi Fellow Warriors,

    I have a website in Portuguese in the humour/jokes niche that gets about 500+ unique visitors per day, most of whom are from Brazil.

    The site also has an associated Facebook page with over 12,000 likes.

    I've been struggling to find a good way to monetize this traffic. Adsense brings in very little and it's unlikely that any other PPC network would bring in more.

    I haven't updated the site in years, but the traffic is still stable. With some work, the traffic could grow exponentially. I'm always putting off deciding what to do with the site, but now the time has come to make a move.

    If any of you have any experience with monetizing Brazilian traffic, I'd appreciate your suggestions.

    Thanks!
    First question I would ask myself is...

    What can these people possibly be interested in buying?

    Don't get me wrong but it seems the targeting here can be a hard one to determine their interests.

    Or you could always try to make a pdf with a bunch of jokes and sell it for a cheap price?

    Good luck dude :-)
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    • Profile picture of the author DaveTheSinister
      Originally Posted by Javisito View Post

      First question I would ask myself is...

      What can these people possibly be interested in buying?

      Don't get me wrong but it seems the targeting here can be a hard one to determine their interests.

      Or you could always try to make a pdf with a bunch of jokes and sell it for a cheap price?

      Good luck dude :-)
      I was going to suggest this as well, but IMO should focus on jokes that could be made into some form of comic strip or other form of visual entertainment. People do most of their intake of information with their eyes, this is why 70% of book buyers never make it passed the first chapter.

      You want them to read it, because if they have made it through, that means they enjoyed it, and would possibly want more.
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  • Profile picture of the author globalexperts
    I remember promoting a Clickbank product related to fitness for Brazilian traffic. I got a few sales, but Facebook suddenly rejected my account so I wasn't able to continue testing the traffic. But I think that fitness offers will convert well for Brazilian traffic.
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    • Profile picture of the author Montezuma
      Originally Posted by globalexperts View Post

      I remember promoting a Clickbank product related to fitness for Brazilian traffic. I got a few sales, but Facebook suddenly rejected my account so I wasn't able to continue testing the traffic. But I think that fitness offers will convert well for Brazilian traffic.
      Thanks for the tip. I actually chose to promote an abs program. Haven't seen any sales yet, but I'll give it a bit more time.
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  • Profile picture of the author n3o
    how about brazilian niche dating site ?
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  • Profile picture of the author AYCE
    I currently monetize a Facebook page and Website for a popular Netflix series. My Facebook page has 45,000 likes and getting about 1,500 per day. I currently only monetize consistently with Adsense. I decided in June that I would treat it as serious as a business, so I did. I've made at least $5/day every day in June with my highest earning day of $16.50 so far. I've only had the website up since March. In June alone, I've made $125 which is not a bad start.

    My goal is to now scale up what I'm doing to make that $125 a day rather than per 2 weeks.

    I also have some physical products lined up to promote as well.
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