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Wordpress Blog in a Website- Why?

by 4hisway
5 replies
Hello All,

New to the forum, looks like a great place to hang out. I have an issue I hope you may be able to help me with.

I've just started marketing off line. Helping local businesses get on the 1st page of Google. A printing company wants me to rank several business keywords for them. They have a website but they want me to rank specific phrases promoting various products.

Others have told me the best way to do that is to add a SEO wordpress blog to their website featuring the product, linking to it and building backlinks to the blog. Unfortunately I lost contact with them to seek futher advice.

I have 5 keyword phrases, so I would build 5 different blogs I assume.

I'm not quite sure how this would work, and how to explain the benefits of of a blog as opposed to just making a new highly optimized page on their site and juicing that, other than wordpress has some authority.

You folks have any insights?

I planned on starting this business by doing some simple advertising using EZA, Hubpages, Weebly, etc. and adapt as I go. This situation is a little more involved, I'm good at ranking but weak in other areas. At the same time I would hate to lose the opportunity.

Thanks in advance,

Tom B.
#blog #website #wordpress
  • Profile picture of the author Jill Carpenter
    Hmm,

    When done correctly a wp blog can rank quickly. Adding it to the main site will make for adding easy articles and pages to the main domain under of course http://yoursitehere.com/blog/blogpost.

    Begin with 5 articles - each with the KW you are focusing on. For each of those 5 KW you would build a blogger blog, a free wp blog, a hub page, a squidoo, a weebly site, and any others you'd like to add. Those articles will need to be re-written for each site. Those sites will all point back to the paid hosted WP blog which points to the primary site.

    Here is what I've seen happen - when looking at the site on a google search I've actually seen the focused keywords show up under the listing for the domain. I personally did this to a one page site which was just a sales page and the site made front page google and hung around for a while without additional maintenance.
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    • Profile picture of the author 4hisway
      Thanks so much for responding everyone. This is very helpful.

      If I may dig a little deeper,

      Originally Posted by avenuegirl View Post

      Hmm,



      Begin with 5 articles - each with the KW you are focusing on. For each of those 5 KW you would build a blogger blog, a free wp blog, a hub page, a squidoo, a weebly site, and any others you'd like to add. Those articles will need to be re-written for each site. Those sites will all point back to the paid hosted WP blog which points to the primary site.
      Is there a way for people to avoid clicking through to other sites?

      Let's say the company wants to tell customers about their banners and signs. I found the keyword phrase "custom banners and signs."

      Set up a hosted WP blog with "custom banners and signs" in the URL of the blog, as well as in the title and description

      Make 4 or 5 post or pages each containing "custom banners" in the title:

      custom banners and signs
      custom printed banners
      custom made banners
      Illinois custom banners
      (These are terms people are searching)

      My client will provide all the content about custom banners and signs with prices and contact information.

      Optimize the site using the SEO plugins. Write articles using EZA, Hub pages, etc. for backlinking purposes with the blog post titles as an anchor text link pointing back to hosted blog in order to rank it to Googles first page.

      I would also link back to the primary site from within the blog

      My thought was people can get all they need at one place once the blog gains top position in the SERPS

      If this makes sense, I assume I would have to have a separate hosted blog for other keywords such as "vehicle magnetic signs" for example.

      Thanks avenuegirl as well as you other folks for helping me understand this thing,

      Tom B.
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  • Profile picture of the author Mary Green
    I put a wordpress blog in a website because Google seems to really like them and I get more traffic, but you have to be careful how you do it. You want each post to presell what your site is all about, otherwise they are just coming there and don't know what you want from them.
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  • Profile picture of the author Shane Hale
    Wordpress Owns I use it on soo many sites and they absorb traffic when you set them up right
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  • Profile picture of the author Andy Crofford
    In the SEO business you will hear the phrase "Content is King" over and over again, it is true. The reason blogs on a website are popular is because it is an easy way to add content to your site. Generally if you add good, quality content on a regular basis the more the Google spider will visit your site.

    In addition to being an easy way to add content to a site WordPress has many plugins that will help with the SEO of your blog.
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