which testimonals to use in a wso?

9 years ago

I would take the best ones that highlight what you want highlighted.

If you're just talking about the format ... WF screenshots will work just fine for WSOs. But, if you're to host the WSO on another site, I'd format it to match the site.

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jay761 9 years ago

yh thanks it for my wso but they just small smaller writing I prefer the optimizepress ones but i dont know what will convert better
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talfighel

9 years ago

Jay,

If you can get a photo and the text testimonial, that would be even better for you.

People these days just don't trust text only testimonials.

If your customers allow, use their name too.

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jay761

9 years ago

Originally Posted by talfighel

Jay,

If you can get a photo and the text testimonial, that would be even better for you.

People these days just don't trust text only testimonials.

If your customers allow, use their name too.

thanks yeah I think its better

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Stefan S

9 years ago

Testimonials with photo are preferred. And if you have video testimonials then it's even better.

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jay761 9 years ago

video for a WSO on the marketplace?
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cindynorwood

9 years ago

yeah i agree wido testimonials work a lot better than just text.

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Shaolinsteve

9 years ago

Some things to consider Jay...

I would use Warrior Forum Testimonials if your dates are recent: Screenshot by Lightshot

If you're going to use photo's then if possible incorporate their Facebook profile if you can... I've run some tests on this before and it does convert better. As it's a WSO, if you can't incorporate it, then put their FB URL under the picture (doesn't need to be a link), and that should be more than fine.

I'm not sure how far back your WSO was, but a bump doesn't go a long way these days as it used to before. But good luck with everything.

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writeaway

9 years ago

I would take the bigger testimonials with pictures and background.

Why?

The person referring you is FLESHED OUT AS A REAL HUMAN BEING instead of some random person off the Net.

When you present REAL PEOPLE, your target audience members have a higher chance of IDENTIFYING with them.

The more they identify, the higher the chance they'll TRUST the testimonial.

To sell anything online, you need to build TRUST

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jay761

9 years ago

Originally Posted by writeaway

I would take the bigger testimonials with pictures and background.

Why?

The person referring you is FLESHED OUT AS A REAL HUMAN BEING instead of some random person off the Net.

When you present REAL PEOPLE, your target audience members have a higher chance of IDENTIFYING with them.

The more they identify, the higher the chance they'll TRUST the testimonial.

To sell anything online, you need to build TRUST

Yeah I agree trust is the foundation in this business not just with the copy but with the product as well.