What Keyword Research tools Are You Using?

lakshaybehl · 09-10-2008, 05:00 AM

Hi Warriors!

I am just new to idea of using a keyword to eliminate the brainstorming part for me and just create lists of keywords related to a base keyword. Till now, I have done everything manually. And I am sure you will agree with me when I say it takes a lot of time.

But lately I have heard a lot of noise aobut these various softwares and tools that not only dig into the lists and find relevant keywords, but also classify them into subcategories so as to just copy and paste them into a particular ad group.

I am thinking that would be amazing!

I know I have been asking a lot of questions this week... but as the champs say... ASKING is the key to miving upwards. And I am a fan of automation.

Please be kind enough to name a few softwares that you are using for PPC Keyword research and how they have helped you... Or in other words, your raings of these tools.

Thanks a giga ton
-Lakshay

P.S. By helping me on this one you will surely also help a lot of other people on this forum that need same kind of help and advice.

JayXtreme · 09-10-2008, 05:15 AM

I go straight to the Google's External tool right now..

I also have a free one from BUZZ software that grabs wordtracker keywords too..

Keyword elite serves me well, although I ignore it recently and stick with Google

Jay

SimonHarrison · 09-10-2008, 05:16 AM

Hello Lakshay

Here's a list of some of my bookmarks in my "PPC & Stuff" catagory, they are all freebies as I remember.

They all have various uses : spying, research, keyword generation, and so forth. I've not included my paid software , such as KW elite, but I would recommend things like Market Samuari etc as it does a lot of the work for you if used correctly.

Hope some of these help:

Detecting Online Commercial Intention: Audience Intelligence: adCenter Labs

Keyword Discovery - Advanced keyword research tool and search term suggestion tool

Seo Book Keyword Suggestion Tool

Thinkmap Visual Thesaurus - An online thesaurus and dictionary of over 145,000 words that you explore using an interactive map.

Free Keyword Suggestion Tool From Wordtracker

Compete

SpyFu

KeywordSpy

Google Insights for Search

Quantcast

https://adwords.google.com/select/KeywordToolExternal

All the best
SH

lakshaybehl · 09-10-2008, 05:34 AM

Quote:

Originally Posted by SimonHarrison

Hello Lakshay

Here's a list of some of my bookmarks in my "PPC & Stuff" catagory, they are all freebies as I remember.

They all have various uses : spying, research, keyword generation, and so forth. I've not included my paid software , such as KW elite, but I would recommend things like Market Samuari etc as it does a lot of the work for you if used correctly.

Hope some of these help:

Detecting Online Commercial Intention: Audience Intelligence: adCenter Labs

Keyword Discovery - Advanced keyword research tool and search term suggestion tool

Seo Book Keyword Suggestion Tool

Thinkmap Visual Thesaurus - An online thesaurus and dictionary of over 145,000 words that you explore using an interactive map.

Free Keyword Suggestion Tool From Wordtracker

Compete

SpyFu

KeywordSpy

Google Insights for Search

Quantcast

https://adwords.google.com/select/KeywordToolExternal

All the best
SH

Hey Simon... thanks for that big extensive list.... I really appreciate the time you must have taken to type that out.

I am looking into each of them. And I will surely want to know how these work. Although that will surely take some time!

Thanks Again!
Lakshay

Eric Johnson · 09-10-2008, 05:50 AM

One of my favorite, if not my favorite keyword tool is SEO Digger...

that tool is just sick cool.

lakshaybehl · 09-10-2008, 07:47 AM

Quote:

Originally Posted by Eric Johnson

One of my favorite, if not my favorite keyword tool is SEO Digger...

that tool is just sick cool.

OK... I am gonna test it out... Thanks for the info.

Warriors, keep them coming please.

kenj · 09-10-2008, 08:12 AM

I use wordtracker and cross reference with the free google tool.

When they agree I know I'm onto something

Johnaxe · 09-10-2008, 08:37 AM

As far as ppc goes I love to use keywordspy.com Since they only update their database once a month you can quickly size up the market or keyword you are thinking about promoting under and see if it is profitable.

Example: You want to promote a product about 'Weight Loss' You go over to keywordspy and search for the term 'weight loss' or 'losing weight' and it will give you a list of all paid advertisers currently running ads on that keyword. You then open a differnt window or tab and head over to google and search for the same term. Compare the ads on google and in keywordspys' database and see if you can find any that are the same.

The beauty of this is that since keywordspy only updates once a month, if you see the same ad in their database that is currently running on google, then this a a very good indicator that they have been there for awhile and must be making money. No one would continue running an ad if they were losing money. If no ads are similar then that keyword has a high turnover rate and I would stay away from it.

So know you can size up your competition, see their landing pages and figure out how you can do it better.

Hope this helps,

Johnaxe

p.s. once you do find a competitor to spy on, keywordspy will give you a list of all the keywords that advertiser is bidding on. (pretty cool I think!)

Ian Harmon · 09-10-2008, 09:14 AM

I've just started using a very good tool called Market Samurai. It uses google and seodigger api's but also links into Microsoft live for commercial value of keywords. It displays a lot of very useful info about the keywords including adwords info and also seo info of competing sites.

You can get a 45 day trial if you sign up for Ed Dales 30 day challenge. It is still in beta so there is a few bugs but it looks like it will be a very useful tool to have in your arsenal. I think i'll defo be purchasing it after my trial period is over.

Andyhenry · 09-10-2008, 09:17 AM

I only use 3 things:

1 - Googles own free keyword information.
2 - Wordtracker.
3 - Keyword LSI spy (Warrior Martin Avis's tool)

You can do everything on Google, but the other 2 save time.

Andy

Ken Leatherman · 09-10-2008, 09:24 AM

I have to throw this in, as I have found it fast, reliable and talk about digging into the long tail keywords where you will pay less, is Micro Niche Finder.

It's not free but to me it's worth every penny.

Ken Leatherman
The Old Geezer

LivingCovers · 09-10-2008, 09:54 AM

John Axe,
I really dig your tips. Thanks for the golden information. Warriors please keep it coming
as we are all here to learn. I'm also about to go into PPC, but my graphics work hasn't
provided enough time for that. This steps will show me the basics b/4 starting, though.
Isn't that awesome?

Thanks,

Olatunde.

lakshaybehl · 09-10-2008, 10:16 AM

This in itself is great knowledge.

But John what I really want to know is how do you categorize the keywords into highly targeted and relevant categories so as to create ad groups.

Quote:

Originally Posted by Johnaxe

As far as ppc goes I love to use keywordspy.com Since they only update their database once a month you can quickly size up the market or keyword you are thinking about promoting under and see if it is profitable.

Example: You want to promote a product about 'Weight Loss' You go over to keywordspy and search for the term 'weight loss' or 'losing weight' and it will give you a list of all paid advertisers currently running ads on that keyword. You then open a differnt window or tab and head over to google and search for the same term. Compare the ads on google and in keywordspys' database and see if you can find any that are the same.

The beauty of this is that since keywordspy only updates once a month, if you see the same ad in their database that is currently running on google, then this a a very good indicator that they have been there for awhile and must be making money. No one would continue running an ad if they were losing money. If no ads are similar then that keyword has a high turnover rate and I would stay away from it.

So know you can size up your competition, see their landing pages and figure out how you can do it better.

Hope this helps,

Johnaxe

p.s. once you do find a competitor to spy on, keywordspy will give you a list of all the keywords that advertiser is bidding on. (pretty cool I think!)

The problem is that sometimes there no competetors that seem to have done it successfully EnOUGH, what to do in that case?

Neil S · 09-10-2008, 11:02 AM

I use Matt's free keyword tool for a quick snapshot of searches vs. competition.

LivingCovers · 09-10-2008, 02:10 PM

Hey Niel,
Where can we get Matt's keyword tool? A link will do, please.

RRicart · 09-10-2008, 02:37 PM

In the past I utilized this free tool called "GOOD KEYWORDS" - lately it has not been functioning correctly - not sure if its me or what - but since then I've been using google adwords tool - for free - its give me an idea of the keywords I can use - after I get the keywords I move on to do the research myself - as far as to how many folks are organically ranked for them.

chris38 · 09-10-2008, 04:16 PM

I use Google's Keyword tool for most of my research

Ephrils · 09-10-2008, 05:54 PM

WOW Simon! That's an awesome list!

I usually use Google's Sandbox and Niche Inspecter.

*Favs thread for the list*

Hackbridge · 09-10-2008, 06:13 PM

Quote:

Originally Posted by LivingCovers

Hey Niel,
Where can we get Matt's keyword tool? A link will do, please.

Ta Daa!

Matt's Free Keyword Tool

Brian

Johnaxe · 09-11-2008, 04:53 PM

@lakshaybehl

You asked:

"But John what I really want to know is how do you categorize the keywords into highly targeted and relevant categories so as to create ad groups."

After finding a list of keywords that you think are profitable I would suggest categorizing them in a way that the 'seed' word or root word of all the keywords is the same.

Let's take the 'weight loss' example again. Say you find a group of keywords that all have the 'seed' word "weight loss" in them like this:

weight loss tips
fast weight loss
healthy weight loss
weight loss programs
weight loss supplements
fast weight loss diets

Now say you have another group where 'lose weight' is the seed word:

lose weight quick
help lose weight
how to lose weight
lose weight fast
best way to lose weight
green tea to lose weight

I would make two different ad groups and be sure to use the seed words weight loss and lose weight in the ad title and in the ad copy. Reason being is that when someone searches on these terms and your ad shows up google always bolds the keywords that are in your ad copy. This instantly makes your ad stand out more and can help boost your CTR.

You may need to break these groups up further depending on the content of your landing page. Just make sure that the keywords and the ad are relevant to the landing page. That is the most important thing that will determine your overall quality score. But, as a rule I always make sure to use the seed word in the title and ad copy.

You Also Asked:

"The problem is that sometimes there no competetors that seem to have done it successfully EnOUGH, what to do in that case?"

I am not sure I understand this question, but if what you are trying to say is that you can't find any ads/competitors that are running for an extended period of time under the keyword you are researching then I would say get out, move on and don't waste your time. If the keyword has a high turnover rate chances are it is not profitable.

Regards,

Johnaxe

napoleonfirst · 09-11-2008, 07:21 PM

WebCeo has a cool keyword research tool. Very good.

sideserver · 09-11-2008, 09:05 PM

Ever since Google started giving hard numbers on the adwords keyword tool, I've dropped all my keyword-research subscriptions.

Google is really all you need.

JonMills · 09-12-2008, 01:01 PM

Quote:

Originally Posted by lakshaybehl

This in itself is great knowledge.

But John what I really want to know is how do you categorize the keywords into highly targeted and relevant categories so as to create ad groups.

The problem is that sometimes there no competetors that seem to have done it successfully EnOUGH, what to do in that case?

I categorize using Keyword Companion.. excellent tool

zortag · 09-12-2008, 01:08 PM

One tool I use that is good and not well known is Niche Inspector. It searches for keywords and reports on the number of competing pages in the search engines. if you are looking for longtail keywords and want to find those with high seraches and low competition, this is a great tool.

nebuer · 10-04-2008, 12:22 AM

Keyword Elite is what I've always used. Great tool.

yaji · 10-04-2008, 12:38 AM

G Keyword Tool
WordTracker
Market Samurai

Jeffrey Louis · 10-04-2008, 12:47 AM

Try checking out the expert authors at EZA that are in your niche and see if their keywords can be of some help for you...

If it works for them... there is no reason you can't take those keywords a little bit farther and make a you tube video, create a blog, or even create a better article!

09-10-2008, 05:00 AM	#1
lakshaybehl Business Man War Room Member Join Date: Jul 2008 Location: Globe Trotter from Delhi, India Posts: 1,963 Blog Entries: 12 Thanks: 266 Thanked 459 Times in 145 Posts Social Networking Contact Info	What Keyword Research tools Are You Using? Hi Warriors! I am just new to idea of using a keyword to eliminate the brainstorming part for me and just create lists of keywords related to a base keyword. Till now, I have done everything manually. And I am sure you will agree with me when I say it takes a lot of time. But lately I have heard a lot of noise aobut these various softwares and tools that not only dig into the lists and find relevant keywords, but also classify them into subcategories so as to just copy and paste them into a particular ad group. I am thinking that would be amazing! I know I have been asking a lot of questions this week... but as the champs say... ASKING is the key to miving upwards. And I am a fan of automation. Please be kind enough to name a few softwares that you are using for PPC Keyword research and how they have helped you... Or in other words, your raings of these tools. Thanks a giga ton -Lakshay P.S. By helping me on this one you will surely also help a lot of other people on this forum that need same kind of help and advice.
	WARNING EXPLICIT: This is ugly... and this is the distilled truth ~~Traffic And Conversion - Lakshay Behl's Blog \|\| Myspace \|\| Facebook \|\| Tweet Me~~

09-10-2008, 05:15 AM	#2
JayXtreme Lookin at You.... War Room Member Join Date: May 2008 Location: Out Of My Mind - Brandy Too Posts: 4,120 Blog Entries: 3 Thanks: 2,885 Thanked 1,344 Times in 710 Posts Social Networking	Re: What Keyword Research tools Are You Using? I go straight to the Google's External tool right now.. I also have a free one from BUZZ software that grabs wordtracker keywords too.. Keyword elite serves me well, although I ignore it recently and stick with Google Jay
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09-10-2008, 05:16 AM	#3
SimonHarrison Senior Warrior Member War Room Member Join Date: Jul 2008 Location: Location, Location. Posts: 2,066 Thanks: 246 Thanked 446 Times in 266 Posts	Re: What Keyword Research tools Are You Using? Hello Lakshay Here's a list of some of my bookmarks in my "PPC & Stuff" catagory, they are all freebies as I remember. They all have various uses : spying, research, keyword generation, and so forth. I've not included my paid software , such as KW elite, but I would recommend things like Market Samuari etc as it does a lot of the work for you if used correctly. Hope some of these help: Detecting Online Commercial Intention: Audience Intelligence: adCenter Labs Keyword Discovery - Advanced keyword research tool and search term suggestion tool Seo Book Keyword Suggestion Tool Thinkmap Visual Thesaurus - An online thesaurus and dictionary of over 145,000 words that you explore using an interactive map. Free Keyword Suggestion Tool From Wordtracker Compete SpyFu KeywordSpy Google Insights for Search Quantcast https://adwords.google.com/select/KeywordToolExternal All the best SH

09-10-2008, 05:50 AM	#5
Eric Johnson HyperActive Warrior War Room Member Join Date: Jun 2008 Location: In Your Head Posts: 370 Thanks: 1 Thanked 9 Times in 9 Posts	Re: What Keyword Research tools Are You Using? One of my favorite, if not my favorite keyword tool is SEO Digger... that tool is just sick cool.

09-10-2008, 08:12 AM	#7
kenj Senior Warrior Member War Room Member Join Date: Aug 2008 Location: Bracknell, Berkshire, UK Posts: 1,242 Blog Entries: 6 Thanks: 134 Thanked 234 Times in 171 Posts	Re: What Keyword Research tools Are You Using? I use wordtracker and cross reference with the free google tool. When they agree I know I'm onto something
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09-10-2008, 08:37 AM	#8
Johnaxe Active Warrior Join Date: Aug 2008 Location: St. Louis, Missouri Posts: 82 Thanks: 3 Thanked 13 Times in 9 Posts	Re: What Keyword Research tools Are You Using? As far as ppc goes I love to use keywordspy.com Since they only update their database once a month you can quickly size up the market or keyword you are thinking about promoting under and see if it is profitable. Example: You want to promote a product about 'Weight Loss' You go over to keywordspy and search for the term 'weight loss' or 'losing weight' and it will give you a list of all paid advertisers currently running ads on that keyword. You then open a differnt window or tab and head over to google and search for the same term. Compare the ads on google and in keywordspys' database and see if you can find any that are the same. The beauty of this is that since keywordspy only updates once a month, if you see the same ad in their database that is currently running on google, then this a a very good indicator that they have been there for awhile and must be making money. No one would continue running an ad if they were losing money. If no ads are similar then that keyword has a high turnover rate and I would stay away from it. So know you can size up your competition, see their landing pages and figure out how you can do it better. Hope this helps, Johnaxe p.s. once you do find a competitor to spy on, keywordspy will give you a list of all the keywords that advertiser is bidding on. (pretty cool I think!)

09-10-2008, 09:14 AM	#9
Ian Harmon HyperActive Warrior War Room Member Join Date: Jan 2008 Location: , , United Kingdom. Posts: 224 Thanks: 42 Thanked 19 Times in 18 Posts Social Networking	Re: What Keyword Research tools Are You Using? I've just started using a very good tool called Market Samurai. It uses google and seodigger api's but also links into Microsoft live for commercial value of keywords. It displays a lot of very useful info about the keywords including adwords info and also seo info of competing sites. You can get a 45 day trial if you sign up for Ed Dales 30 day challenge. It is still in beta so there is a few bugs but it looks like it will be a very useful tool to have in your arsenal. I think i'll defo be purchasing it after my trial period is over.
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09-10-2008, 09:17 AM	#10
Andyhenry Beware - Straight Talker War Room Member Join Date: Jan 2004 Location: United Kingdom Posts: 9,263 Blog Entries: 25 Thanks: 1,180 Thanked 4,492 Times in 1,497 Posts Social Networking	Re: What Keyword Research tools Are You Using? I only use 3 things: 1 - Googles own free keyword information. 2 - Wordtracker. 3 - Keyword LSI spy (Warrior Martin Avis's tool) You can do everything on Google, but the other 2 save time. Andy
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09-10-2008, 09:24 AM	#11
Ken Leatherman The Old Geezer War Room Member Join Date: Sep 2005 Location: , , USA. Posts: 2,257 Thanks: 612 Thanked 641 Times in 240 Posts Contact Info	Re: What Keyword Research tools Are You Using? I have to throw this in, as I have found it fast, reliable and talk about digging into the long tail keywords where you will pay less, is Micro Niche Finder. It's not free but to me it's worth every penny. Ken Leatherman The Old Geezer
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09-10-2008, 09:54 AM	#12
LivingCovers First Among Many. War Room Member Join Date: Feb 2008 Location: Lagos, Nigeria. Posts: 716 Thanks: 34 Thanked 57 Times in 20 Posts Contact Info	Re: What Keyword Research tools Are You Using? John Axe, I really dig your tips. Thanks for the golden information. Warriors please keep it coming as we are all here to learn. I'm also about to go into PPC, but my graphics work hasn't provided enough time for that. This steps will show me the basics b/4 starting, though. Isn't that awesome? Thanks, Olatunde.
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09-10-2008, 11:02 AM	#14
Neil S HyperActive Warrior War Room Member Join Date: Jun 2008 Location: Los Angeles, CA USA. Posts: 466 Thanks: 45 Thanked 19 Times in 18 Posts	Re: What Keyword Research tools Are You Using? I use Matt's free keyword tool for a quick snapshot of searches vs. competition.

09-10-2008, 02:10 PM	#15
LivingCovers First Among Many. War Room Member Join Date: Feb 2008 Location: Lagos, Nigeria. Posts: 716 Thanks: 34 Thanked 57 Times in 20 Posts Contact Info	Re: What Keyword Research tools Are You Using? Hey Niel, Where can we get Matt's keyword tool? A link will do, please.
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09-10-2008, 02:37 PM	#16
RRicart Frusketing.com Join Date: Dec 2005 Location: New York State Posts: 331 Thanks: 5 Thanked 2 Times in 2 Posts Social Networking	Re: What Keyword Research tools Are You Using? In the past I utilized this free tool called "GOOD KEYWORDS" - lately it has not been functioning correctly - not sure if its me or what - but since then I've been using google adwords tool - for free - its give me an idea of the keywords I can use - after I get the keywords I move on to do the research myself - as far as to how many folks are organically ranked for them.
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09-10-2008, 04:16 PM	#17
chris38 HyperActive Warrior War Room Member Join Date: Nov 2005 Location: Dallas,Tx. , USA. Posts: 198 Thanks: 0 Thanked 27 Times in 7 Posts	Re: What Keyword Research tools Are You Using? I use Google's Keyword tool for most of my research
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09-10-2008, 05:54 PM	#18
Ephrils Boogie Love War Room Member Join Date: May 2006 Location: , , . Posts: 479 Blog Entries: 3 Thanks: 87 Thanked 18 Times in 13 Posts Social Networking	Re: What Keyword Research tools Are You Using? WOW Simon! That's an awesome list! I usually use Google's Sandbox and Niche Inspecter. Favs thread for the list
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09-11-2008, 04:53 PM	#20
Johnaxe Active Warrior Join Date: Aug 2008 Location: St. Louis, Missouri Posts: 82 Thanks: 3 Thanked 13 Times in 9 Posts	Re: What Keyword Research tools Are You Using? @lakshaybehl You asked: "But John what I really want to know is how do you categorize the keywords into highly targeted and relevant categories so as to create ad groups." After finding a list of keywords that you think are profitable I would suggest categorizing them in a way that the 'seed' word or root word of all the keywords is the same. Let's take the 'weight loss' example again. Say you find a group of keywords that all have the 'seed' word "weight loss" in them like this: weight loss tips fast weight loss healthy weight loss weight loss programs weight loss supplements fast weight loss diets Now say you have another group where 'lose weight' is the seed word: lose weight quick help lose weight how to lose weight lose weight fast best way to lose weight green tea to lose weight I would make two different ad groups and be sure to use the seed words weight loss and lose weight in the ad title and in the ad copy. Reason being is that when someone searches on these terms and your ad shows up google always bolds the keywords that are in your ad copy. This instantly makes your ad stand out more and can help boost your CTR. You may need to break these groups up further depending on the content of your landing page. Just make sure that the keywords and the ad are relevant to the landing page. That is the most important thing that will determine your overall quality score. But, as a rule I always make sure to use the seed word in the title and ad copy. You Also Asked: "The problem is that sometimes there no competetors that seem to have done it successfully EnOUGH, what to do in that case?" I am not sure I understand this question, but if what you are trying to say is that you can't find any ads/competitors that are running for an extended period of time under the keyword you are researching then I would say get out, move on and don't waste your time. If the keyword has a high turnover rate chances are it is not profitable. Regards, Johnaxe

09-11-2008, 07:21 PM	#21
napoleonfirst Advanced Warrior War Room Member Join Date: Feb 2007 Posts: 916 Thanks: 20 Thanked 24 Times in 23 Posts Contact Info	Re: What Keyword Research tools Are You Using? WebCeo has a cool keyword research tool. Very good.

09-11-2008, 09:05 PM	#22
sideserver Dedicated Warrior Join Date: May 2008 Posts: 140 Thanks: 1 Thanked 24 Times in 3 Posts	Re: What Keyword Research tools Are You Using? Ever since Google started giving hard numbers on the adwords keyword tool, I've dropped all my keyword-research subscriptions. Google is really all you need.

09-12-2008, 01:08 PM	#24
zortag Persistent Warrior War Room Member Join Date: Jan 2007 Location: San Diego, CA, USA. Posts: 103 Thanks: 2 Thanked 6 Times in 5 Posts	Re: What Keyword Research tools Are You Using? One tool I use that is good and not well known is Niche Inspector. It searches for keywords and reports on the number of competing pages in the search engines. if you are looking for longtail keywords and want to find those with high seraches and low competition, this is a great tool.
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10-04-2008, 12:22 AM	#25
nebuer Banned Join Date: Apr 2007 Location: , , . Posts: 41 Thanks: 0 Thanked 3 Times in 2 Posts	Re: What Keyword Research tools Are You Using? Keyword Elite is what I've always used. Great tool.

10-04-2008, 12:38 AM	#26
yaji Senior Warrior Join Date: Oct 2007 Location: USA Posts: 480 Blog Entries: 2 Thanks: 9 Thanked 4 Times in 4 Posts	Re: What Keyword Research tools Are You Using? G Keyword Tool WordTracker Market Samurai
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10-04-2008, 12:47 AM	#27
Jeffrey Louis Banned Join Date: Aug 2008 Location: San Diego Posts: 308 Thanks: 16 Thanked 163 Times in 18 Posts Social Networking	Re: What Keyword Research tools Are You Using? Try checking out the expert authors at EZA that are in your niche and see if their keywords can be of some help for you... If it works for them... there is no reason you can't take those keywords a little bit farther and make a you tube video, create a blog, or even create a better article!