I wanted to read your entire sales page, but...

Gotta use the skirt rule when writing copy.

Long enough to cover the essentials, but short enough to keep interest.

2/3 of the way down the page, hidden below the 128th testimonial is the complete text of the proposed health care plan.

Lord! That's a lot of testimonials! Click on the "join now" button and you've got another book to read.

Well, $94,000 per month guaranteed! It must be good!

I think I was on that site. Never reached the sales page though fortunately. The videos were pretty good.

The sales page itself is pretty basic in size...there are just a ton of testimonials.

Why? ...it works. Social proof.

I understand some of the humor in this stuff sometimes...but really, we're making fun of long sales letters on this forum? Kind of pot->kettle->black...no?

Today, I received something similar. I read a little, skimmed down, read a little more, skimmed down, though what the hell and hit the X.

I like to be somewhat convinced that what I am about to purchase has a chance of being useful, but I don't want to be bored to death by so many testimonials, video's and hype that I fall asleep before I get to the price. Though that is usually in the smallest text and hidden away in there is ... per month...

Not for me, no matter what it says it does.

I always wonder about the effectiveness of long sales pages (shorter than the one in the OP of course).

I know they work - I have seen many people have success with them. I can count the number of long sales pages I have read on one hand though. I only read them because a real life friend sent them.

I instantly tune them out. Obviously there is a large percentage of the population that doesn't since they work. I must just be a cynic.

First of all I know my sales letters suck. I just find it hard to hype a product up and say things that is not going to happen. This is why I build list and sell to them.

I can tell my members about a product . I have either paid for it or have been given a copy to review before it goes to my list .

I can then honestly say that the product will work without having to go the "up to route"

All this being said . Most of us on the warrior forum is not the target market for most im ers . While we know pretty much what we want , the average person online needs to be convinced that the product is something they need . Given big claims that makes them want . And enough social proof to make them feel like they are the only idiot in the world that hasn't whipped out there credit card and purchased yet .

Admitedly that is a marathon sp but it is more than likely working or the marketer would be using a shorter one . Now I am not saying it is working as good as it could but a lot of marketers see a few sales a day and are content with the content .

When I'm really interested in buying a product I will read every word of the sales page. I want as much information as I can get about the product. Admittedly, I've never been faced with one quite that size but if that product was something I was looking for .. I would put aside a day and read the whole page

Nothing puts me off like a long-ass sales letter. Does anyone really believe I got 45 minutes to read all that? if the marketer cannot present his/her product and its benefits within 5 minutes, he's trying too hard in my opinion.

Long copy will nearly always outsell short copy. Tracy hit the nail on the head when she said "When I'm really interested in buying a product I will read every word of the sales page"

the issue is marketers are immune to sales letters. In most niche markets outside of IM many people look at them as "articles" and the more informative they are, the higher it will convert.

The length is due to all the testimonials and you can never have enough testimonials.

remember that most cases, only buyers read every word...

if thats not you, your not their target market

OMG thats just cruel!

They should be paying me to read through that, seriously that can't convert surely?!

Gosh, they are long testimonials too! Some of them have got to be the longest testimonials I've seen.

Enjoy the journey.

Mandy

I see a long sales page nowadays and I close it out.

I can officially say that is the longest copy I have seen...I understand using testimonials, but come on...

Not only you. I the only long sale letter I have ever read is from Jon Ledger and that is because I trust him.

People need to know no one is interested on those silly and meaningless sales letters.

oh man i love it!

hey Rupps,

Your in the vast majority of people. Odds are you skim the page and stop at subheads that jump out at you... reading every word you need to, until you have come to your decision.

problem with short copy is fewer sub heads jumping out at you before arriving at the buy button.

Ofcourse you need to test this yourself as I'm sure the creators of niche profit classroom have already done themselves.

The only time short copy has converted higher in my personal tests are when I have offered a free trial period or my call to action asked for an email address...

...When wallets are involved, I find potential customers want as much info as needed plus a little extra push to make the sale.

That's why it's important to really give careful attention to creating compelling sub-heads for the skimmers; because many just read the headline, then scroll to read the sub-heads and then scroll to the order button before deciding whether to buy it or not.

Great example of how to use subheads is all Frank Kern's copy.

You can ready every subhead and bold word ONLY from start to end and it will give you the whole story flowing perfectly.

Mike Filsaime has LONGER salesletter than that one during his BFM launch and he's making millions from THAT salesletter.

Something must be correct isn't it?

I hate long sales letters (though I've never seen one as long as that one). I sometimes think though that my dislike of long sales letters comes from the fact that being in the IM field I see so many every day (including the ones I write or commission). They are probably much more effective on "non-warriors"

They're effective on everyone.

Why do you think IM letters still are long as hell?

Everyone bitches about long sales letters... then wonder why their copy isn't converting.

Copywriters know the truth... that all other things being equal (ie. it's not boring) a long letter will sell the crap out of a short one.

-Dan

Thanks for sharing that... never heard of the reading ease
test.

Flesch-Kincaid readability test - Wikipedia, the free encyclopedia

Asher

I never even got to the salesletter because it had a video for me to watch first! Not only that, but he wanted me to optin just to see his salesletter. AAArrrrgggghhhhhh!

I don't have time to sit through another talking-head, sales video when if the words from the video were in printed form I could skim it in seconds.

:-Don

There's a mixed opinion about long salesletter vs short sales letter. But 78 pages long- come on. I would not read but that's a personal opinion. However, if I am really interested in the product, I would read shorter reviews from multiple resources and then decide whether to buy or not.

Cheers!
Jay B.

i wonder what is 3 eeeksss?
seriously, i think if you want to catch peoples attention, you better make it short, short and concise. personally, i normally scan the pages before i start reading, and if way too long i just skip it.