Ignore Everybody!

[David Hooper]

Just finished reading this book and think it's worth sharing. It's especially good for "artists" like musicians, songwriters, or other creative types, but most of the "strategies" will work well for people in the marketing business.

Something that we see a lot in this industry is people copying others. For example, Eben Pagan "moves the free line" and then everybody else does it. Or somebody starts up a membership site, so everybody else jumps on that track.

A couple of the "big ideas" I liked:

1. Your "idea" doesn’t have to be big, it just has to be yours.

The autonomy you have nu owning your idea will inspire far more people than the actual idea itself. The more the idea belongs to you, the more freedom you have to do something really amazing with it.

2. Put the hours in.

Regardless of what it may look like, if somebody in your industry is more successful than you, it’s probably because he works harder at it than you do.

30+ ideas like this in all...

Ignore Everybody will make you reconsider what you're doing, rethink partnerships, and more. It's quick, easy-to-read, and will give you a lot of stuff to chew on. Most people will be able to get through it within a couple of hours or so.

What may be even more interesting to people on this forum is the way the author got his book deal. Everything, more or less, was as a result of his blog. The original version of the book was downloaded over 1,000,000 times.

Amazon.com: Ignore Everybody: and 39 Other Keys... to get it from Amazon. http://gapingvoid.com/ for the author's blog.

If you've read this book, would love to hear your thoughts.

David

[senatl]

I've been ignoring everybody for years and have encouraged others to do so too. I'm excited to read this book. I had no idea it existed. Thanks!

I tend to go off the beaten path a lot, and while I'm no Eben Pagan.. I'd like to think that I sparked others to think outside the box. But putting the hours in is the toughest.

[David Hooper]

Originally Posted by senatl

I tend to go off the beaten path a lot, and while I'm no Eben Pagan.. I'd like to think that I sparked others to think outside the box. But putting the hours in is the toughest.

His comments about putting in the hours were interesting.

Basically, he argues that if you get into your business for the love of doing it, it makes the time you spent a lot more fun and gives you a competitive advantage, since most people are just in business for money and will give up because putting the hours in is so difficult without love for what you're doing.

[hugofortin]

Hi,

Thank you for recommending this book.

bye

Hugo

[Kevin AKA Hubcap]

Agreed. In fact I have most of my best ideas when I do things my way instead of "copying" others.

It's taken me a while to be comfortable following ideas not endorsed by a "guru" but it works well for me.

In the end we need to make sure that were not just doing something because someone said we should but were doing it to bring a benefit to our business, customers, etc

[Peggy Baron]

Thanks for the recommendation. It sounds very interesting!

Peggy

P.S. Can we use the word guru on the forum again?

Hi David
Thanks for the recommendation.though presumably,i have been following the advices of this book for a long time,it's always good to get one such motivational piece once in a while.