This Teen Paid for College by Selling on Etsy. Here Are 5 Ways She Did It.
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In three years, this teenager has used her artistry, marketing abilities and time-management skills to rake in $100,000 on Etsy selling handmade jewelry on her shop DesignedByLei. Think: dainty layered necklaces, statement pendants, knuckle rings and her latest obsession: wire jewelry. Not only does it provide a creative escape from schoolwork but also is a way for Secor to pay for college tuition. |
Image credit: LeiLei Secor
| 2. Branch out from the well-worn path. It's common knowledge that social-media marketing is a must-have strategy. While Facebook and Twitter might be the first sites to come to mind, they're hardly your only options. For Secor, the biggest website was Wanelo, a community platform for shoppers. Thousands saw her products on this site, while Facebook didn't generate much traffic for her because she doesn't pay for ads. "Another big one was Tumblr," she says. "One of my rings got reblogged about 50,000 times." Meanwhile, Pinterest hasn't been as effective. Go where your customers are and use what works for you, even if it's not what you expect. |
This Teen Paid for College by Selling on Etsy. Here Are 5 Ways She Did It.
Joe Mobley