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Big factors for raising CTR in mobile LP's?

by Lukas913
5 replies
Need more knowledge so thought I'd ask this.

This is related strictly to mobile and facebook.

What's one or a couple things you've changed to raise your CTR?
#big #ctr #factors #mobile #raising
  • Profile picture of the author TheNewJames
    Do you want to increase your CTR or conversion rates?

    Two different things ... I imagine you want to increase conversions ... because posting a hot chick with big boobs (or a handsome fella if advertising to females) will increase CTR, but it probably won't convert too well.

    So...in the case of conversions .... TARGETING! Ensure you target your audience properly. Be narrow. Be specific. Address the NEED!

    Step 2:

    Advertisement MUST MATCH the offer page. If you say ... "click here for an ebook" ... I better be offered an ebook.
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    • Profile picture of the author Lukas913
      Originally Posted by TheNewJames View Post

      Do you want to increase your CTR or conversion rates?

      Two different things ... I imagine you want to increase conversions ... because posting a hot chick with big boobs (or a handsome fella if advertising to females) will increase CTR, but it probably won't convert too well.

      So...in the case of conversions .... TARGETING! Ensure you target your audience properly. Be narrow. Be specific. Address the NEED!

      Step 2:

      Advertisement MUST MATCH the offer page. If you say ... "click here for an ebook" ... I better be offered an ebook.
      Well the more clicks i get the more of a chance I'll get conversions. That's how i see it haha.

      As far as targeting and facebook.. You can't really get very creative with it. It's not like PPV. You simply match the facebook "interest" and the offer you're doing.

      Just trying to get some more knowledge on how to make my LP's better etc.
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  • Profile picture of the author deekay
    I have seen drastic change in my conversions, when I changed LP to mobile optimized. It should fit perfectly, according to mobile browser.....
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  • Profile picture of the author namehero
    Originally Posted by Lukas913 View Post

    Need more knowledge so thought I'd ask this.

    This is related strictly to mobile and facebook.

    What's one or a couple things you've changed to raise your CTR?
    Use an emulator to split test the landing page across the devices you're targeting. Hands down the biggest factor is keeping the call to action (the link out) above the fold.
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    • Profile picture of the author LeeCarlisle87
      Originally Posted by namehero View Post

      Use an emulator to split test the landing page across the devices you're targeting. Hands down the biggest factor is keeping the call to action (the link out) above the fold.

      Agreee with NameHero on this one - essential to test your LPs with an emulator, my go to one is 'User-Agent Switcher' which is an extension add in for Chrome.

      Slightly off topic but still relevant, you can also use a VPN to preview offers etc you are promoting in other countries, my favourite is HideMyAss

      Cheers

      Lee
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