squeeze page study and universal "what works"

jamawebinc · 07-30-2009, 04:47 AM

I have some interesting test results.

There seems to be a new popular squeeze page layout that has been adopted by many internet marketers. Some well known marketers have tested designs and found this specific design to be the most successful.

Jeff walker uses it at his product launch formula
Non-Guru Case Study

And many other very well known internet marketers use it to.

I tested the layout for my particular market against a different control layout based on the simple centered table design made popular by doubleyourdating.com

Well, the older, simple centered table design performed 36% better.

** Before anyone asks to see the pages, at this time, I am not providing links right now.

Which brings me back to the second part of the subject line for this thread...

Universal "What Works":
---------------------------

I am going to reveal the MOST IMPORTANT rule of marketing. Internet or offline. This is the biggest secret you could ever know. Here it is, ready....

Drumroll....

Conduct Tests.

This is the first fundamental to learn, and probably the most important one.

When a theory or statement makes it's way around the marketing community online about the "best way to do something" all that means is:

With the market and systems that person has in place, according to their tests - XX worked best. In this case it would be that particular squeeze page layout.

Why would that squeeze page design not work better for me and my market?

Maybe my market is older, less sophisticated, less computer savvy, and they were still confused by the 2 column layout. Perhaps 1 simple centered table is just that much easier. I don't know, I am just proposing a theory.

But, the point is, there are no things as one size fits all, or blanket statements.

Markets are different, markets adapt to techniques being used on them, and the most important thing to do is simply conduct test and adjust based on those test results.

If I just listened to the blanket statements of what the "best squeeze page design" is and kept it. According to this test, I would get 36% less opt-ins than I could be getting.

indexphp · 07-30-2009, 05:04 AM

You may get more optins with the DoubleYourDating layout simply because not everybody is going to watch the full video, and then optin. With a simple squeeze, they just see the words and optin. In my experience, you get much better leads when you go the reverse squeeze route, with the video.

Are you tracking all the way to profit? Or are you just looking at your optin rate?

jamawebinc · 07-30-2009, 05:08 AM

Quote:

Originally Posted by indexphp

You may get more optins with the DoubleYourDating layout simply because not everybody is going to watch the full video, and then optin. With a simple squeeze, they just see the words and optin. In my experience, you get much better leads when you go the reverse squeeze route, with the video.

Are you tracking all the way to profit? Or are you just looking at your optin rate?

There is no video to watch on the other layout. It's not a reverse squeeze at all.

And I am just testing opt-in rate

indexphp · 07-30-2009, 05:14 AM

Oh my bad... I didn't even click the link, I thought the food stamp guy video would be there. It looks like he's using that new one.

Dang.. its getting late.

07-30-2009, 04:47 AM	#1
jamawebinc HyperActive Warrior War Room Member Join Date: Jun 2008 Location: NYC - USA Posts: 406 Thanks: 10 Thanked 96 Times in 46 Posts	squeeze page study and universal "what works" I have some interesting test results. There seems to be a new popular squeeze page layout that has been adopted by many internet marketers. Some well known marketers have tested designs and found this specific design to be the most successful. Jeff walker uses it at his product launch formula Non-Guru Case Study And many other very well known internet marketers use it to. I tested the layout for my particular market against a different control layout based on the simple centered table design made popular by doubleyourdating.com Well, the older, simple centered table design performed 36% better. ** Before anyone asks to see the pages, at this time, I am not providing links right now. Which brings me back to the second part of the subject line for this thread... Universal "What Works": --------------------------- I am going to reveal the MOST IMPORTANT rule of marketing. Internet or offline. This is the biggest secret you could ever know. Here it is, ready.... Drumroll.... Conduct Tests. This is the first fundamental to learn, and probably the most important one. When a theory or statement makes it's way around the marketing community online about the "best way to do something" all that means is: With the market and systems that person has in place, according to their tests - XX worked best. In this case it would be that particular squeeze page layout. Why would that squeeze page design not work better for me and my market? Maybe my market is older, less sophisticated, less computer savvy, and they were still confused by the 2 column layout. Perhaps 1 simple centered table is just that much easier. I don't know, I am just proposing a theory. But, the point is, there are no things as one size fits all, or blanket statements. Markets are different, markets adapt to techniques being used on them, and the most important thing to do is simply conduct test and adjust based on those test results. If I just listened to the blanket statements of what the "best squeeze page design" is and kept it. According to this test, I would get 36% less opt-ins than I could be getting.

07-30-2009, 05:04 AM	#2
indexphp Custom Join Date: Oct 2007 Location: California Posts: 837 Thanks: 3 Thanked 139 Times in 92 Posts	Re: squeeze page study and universal "what works" You may get more optins with the DoubleYourDating layout simply because not everybody is going to watch the full video, and then optin. With a simple squeeze, they just see the words and optin. In my experience, you get much better leads when you go the reverse squeeze route, with the video. Are you tracking all the way to profit? Or are you just looking at your optin rate?

07-30-2009, 05:14 AM	#4
indexphp Custom Join Date: Oct 2007 Location: California Posts: 837 Thanks: 3 Thanked 139 Times in 92 Posts	Re: squeeze page study and universal "what works" Oh my bad... I didn't even click the link, I thought the food stamp guy video would be there. It looks like he's using that new one. Dang.. its getting late.