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Google Website Optimizer & Wordpress

by Jon12345
13 replies
Anyone got these two working together? I am on WP 2.81 and using the Thesis theme.

I really want to split test but not sure what plugin actually works with this setup.

Jon
#google #optimizer #website #wordpress
  • Profile picture of the author kentaiwan98
    I've puzzled that one two. The only way I can figure it is if you have two installs of wordpress: one in directory A and the other in directory B. Then you have a randomizer that pulls up either sub-blog as the front page.

    Of course, this makes things much harder if your sub-blogs are big and you need to update the content. You'd have to do everything twice, since there's no easy way to share the same database with two different sites.

    At the moment, I know of no other way to do split tests like that with WP. Anyone?
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  • Profile picture of the author Jon12345
    There are plugins but people keep talking about the code not being validated or other bugs.
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  • Profile picture of the author Chris Thompson
    If someone figures this out it is RIPE for a WSO. Massively ripe. I'd like to have videos that show me exactly how to setup Google website optimizer in wordpress so that I can swap headlines, swap colors, etc.
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  • Profile picture of the author Jon12345
    What a great idea! I'm amazed that there are not better instructions on how to do this, considering how popular Wordpress is.
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  • Profile picture of the author Jon12345
    Go on, what do you mean!
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  • Profile picture of the author Chris Thompson
    I haven't really looked into wesite optimizer yet but I'm pretty sure that Google offers you a way to drop in different HTML code and it returns you a script snippet just like aweber would. So if you then paste in the snippet, Google serves up the two versions of HTML code to split test. AT least that's how I think it works.

    So say you wanted to test two headings. You would put your two headings into Google's optimizer and it would deliver you some code. You'd put that code on your wordpress page instead of the headline text.

    If that is not how it works, can someone correct me?

    Also - I believe that Google lets you drive traffic to two separate landing pages to test them. So if you use PPC you can create two landing pages and Google will give you a new URL to send traffic to ... which it then redirects on a 50/50 basis.
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  • Profile picture of the author rtrotter
    My taguchisplittest.com site is a wordpress site and I am currently split testing the index page. Also the changes to the page are not seen by the search engines and the url has not changed. I consider those important points in testing. Seems Google should know that and not require you to use some other url to test.
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    Ping All Your Feed On Auto-Pilot
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  • Profile picture of the author Darrel Hawes
    After much hair-pulling with other plugins, I was able to get this one to work with one of my WP 2.8.4 sites:

    Google Website Optimizer Plugin for WordPress by ContentRobot

    It's just one PHP file.

    I'm using it to swap out headlines, and so far it appears to be working smoothly.

    I'll keep my fingers crossed.

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    Darrel Hawes - Blog
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    • Profile picture of the author AndyBeard
      I have multivariate testing on WordPress GWO pretty much figured out, though the pain is doing it for alternative themes.

      To do it correctly, you need to wrap CSS declarations with code, so you can split test the whole CSS, and that isn't always straight forward with some frameworks, CSS compression plugins etc.

      I would avoid using php split testing on a high traffic site, e.g. a blog being used for a product launch, as you will invalidate the cache unless you are using fragment caching.
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