My business idea - Feedback requested:)

17 replies
So before trying to help out a friends business to no avail, I worked for Apple for 5 years.

While I was there I learned not only how Apple does things, but why they do them, and more importantly why they work.

I worked for the Apple Online Store in sales and was one of the top performing sales reps consistently throughout my entire tenure.

I worked my way into training, coaching, and management, and even spent a year copy editing for the internal communications team.

As a coach I listened to 100s if not 1000s of sales calls for reps in the US, Canada, Australia, New Zealand and Singapore.

I contributed to the success and development of many people and felt a great sense of accomplishment teaching the things I had been taught to others.

I wrote sales training material for my group, and even helped develop a mentor program.

I'd like to take everything I've learned from my experience there and teach it to others.

The how, the why and the why it works.

I've thought about developing a sales coaching service based on what I learned, or some kind of service.

Where I struggle is finding the energy and organization to create everything needed in order to get my ideas in front of people and see if they have value. I believe they do, but I'd like the opportunity to see how beneficial they can be to others, outside of my old comfort zone.

my target audience would be individuals with great products or services that struggle with the sales aspect of their business, be it with underperforming teams, or an apprehensive business owner who has negative ideas about "sales".

Do you think this idea has any merit?
#business #feedback #idea #requested
  • Profile picture of the author eugenedm
    Well ,well, well... Yes, I like your idea... Here are a few things.....Everything you knew that doesn't matter now...

    Ok, next.... learn how to love camera. Yes your camera on your macbook or ipad... I don't care which one... Talk to it, make corrections, then talk to it again...

    Anyway perfect your talking to the camera thing.....

    Next, you got a course material from your experience, right?

    Perfect. Can you teach us (your customer) one thing that is so super super AMAZING, like something that people would say: "WOW", I love this guy.....

    Anyway, look, it's a busy world with a lot of ideas.....you need to stand out... I know you can do it... Just get your idea right.

    Get in front of the camera and tell them why you are so good.

    People will come, people will listen to what you say......and bam! you got a product and you make sales...

    Oh, yes and your idea is fine... but I want you to be specific about it... is it teams? is it sales?

    I hope this helps...
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  • Profile picture of the author Steve B
    Possibly, but it is all up to you and how you position your business.

    The greatest challenge for you is translating what you've done into a service that is applicable and relevant to online sales in different markets.

    You will also need social proof (testimonials) that your service works - that it increases sales for other people's businesses.

    Good luck in your new venture,

    Steve
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  • Profile picture of the author mrgoe
    The business idea isn`t necessarily a bad one. But you are new in the coaching niche, so the first thing to do is figure out something that makes you better than all of the many other coaches. Figure out something that if you`d tell to someone, it would improve his website/business/sales.
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    • Profile picture of the author Libersolis
      Thank you Kk.

      What I find usually happens is that I have an idea, start to turn it into a business plan, even get so far as building a site, but get burned out quickly from overworking and then withdraw from it until the next burst of motivation comes and I work on another similar idea rinse and repeat.

      I struggle with perfectionism and workaholism which is no recipe for success. I am working on these things.

      What sets me back the most is trying to do EVERYTHING myself, and do it in one day.

      I almost like having some structure imposed on me when working on projects (classroom) and being able to collaborate with others.
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      • Profile picture of the author AUKev
        This really is a great idea. As others have mentioned, everyone gets good ideas once in awhile. The difference between pretenders and success is execution. I have learned over time, that I have some great ideas, but there is a big gap between starting a project and finishing a project. Even once you complete the project, selling it is probably the most difficult step.

        Once you have your product/service completed, how will you market it? Who is your audience and how will you communicate to them?

        Often people with new projects will start with a teaser product. Give away a starter and use that to find your potential customers. Or even offer to a small group in a beta type format to flush out the minor details before launching your product or service.

        A product/service based on 'selling' should make it easier for you to complete the last step. Just be warned that I have seen great face-to-face sellers fail selling online and loser face-to-face sellers excel online. Past experience is not necessarily a good indicator of future success.

        Good luck and keep us posted on your progress.
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  • Profile picture of the author kk075
    Does your idea have merit? Absolutely...it's an excellent idea.

    Here's the problem though- people have excellent ideas every single day. Trillions of ideas have been thought of and discarded, and then a few years later someone becomes a billionaire off of something that one of us thought of first. Do you see where I'm going with this?

    Having an idea is not impressive- but taking action with that idea and forming it into a real-life product is seriously impressive. And it doesn't matter if the idea is a big winner or not, because you'll learn more from the process of doing something independently than you ever would from Apple or anyone else.

    So now you have a decision to make- is your idea good enough to be a business? My opinion doesn't matter, only your does...because you're the one who has to get off your butt and get to work on it. It's an entirely different skill-set to create and step into the entrepreneur arena and make something out of nothing, so everything hinges on your motivation to succeed.

    If you have that motivation then go for it. If not, then apply to IBM or another tech company and remain a worker bee. It is completely your call.
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  • Profile picture of the author Libersolis
    Thanks everyone.

    So I'm considering doing something around "5 Apple Sales Secrets ANY Business Can Use For Immediate Results" or something like that. I've been opposed to headlines like that in the past, but I'm becoming more ok with it because I've worked for so many businesses that have such little common sense that basic things like rapport, listening, earning sales etc seem like secrets and. I don't have any doubt in my ability to help any business immediate measurable results if they shift their focus from the prize to behaviors.

    I Found that sells at Apple had its own unique challenges. it was never about Apple vs X company but more I can buy What I want from here, here, here, here and here so why should I buy from you. And I had to ask myself that question and really hone in on problem solving different situations to help whoever it was I was speaking with accomplish whatever it was they wanted to accomplish (Getting what they need to do what they want in the least expensive, quickest way possible.)



    I measured my success by how many recommendations I was able to make to people. If I could listen well enough to understand what was going on and recommend a solution, I did my job.

    The great part of this was that it always produced sales. Once I make the recommendation the ball is in their court. I e either solved their problem or I haven't. If I have I'll get a buying signal "great I'll go pick it up in the store" or "excellent I'll go ahead and let my son know what he needs for uni" or "can I order this now?"

    At that point I can determine if and how to proceed with the closing steps (sending a quote to completing the sale all count) I would always send them a better price than what they could get elsewhere and that's usually enough to get someone back to me who is genuinely going to be ready at some point.

    If I haven't solved their problem, they will either object and ask questions to clarify (I love objections because it helps me identify things I missed initially) or quickly end the conversation.,

    one of the great things about working in an environment with INCREDIBLY HIGH INTEREST in the products, is that everyone has the same opportunities, yet close rates on teams varied as much as 20 percent from the highest to the lowest.

    From my time coaching and listening to calls the poor performers always shared similar characteristics and behaviors

    1. Talk too much, interrupt people, don't listen well
    2. Try to close WAY too early, turning off people very quickly.
    3. Rude to people who they THOUGHT weren't buying
    4. Thought they knew it all, but actually were the least knowledgable and closed minded
    5. Felt entitled to sales, didn't want to have to work for it (do research)

    Just sharing my memories lol, maybe this is the stuff I need to put in a free eBook.
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  • This sounds like a job for YouTube! Definitely get some video equipment and start making those courses/training sessions. Add clips to YouTube. get a hosting account and an amazon S3 account. You need S3 to host your videos for speedy delivery. Set up a membership site and start marketing. This is a starting plan anyways.
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  • Profile picture of the author GarlandBergeron
    You definitely have the skill-set that is in demand, get in touch with other successful marketers, make some pro-bono or quid-quo-pro kind of deal with them, prove your worth and move from there
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  • Profile picture of the author DATruk
    "
    I worked my way into training, coaching, and management, and even spent a year copy editing for the internal communications team.

    As a coach I listened to 100s if not 1000s of sales calls for reps in the US, Canada, Australia, New Zealand and Singapore.

    I contributed to the success and development of many people and felt a great sense of accomplishment teaching the things I had been taught to others.

    I wrote sales training material for my group, and even helped develop a mentor program.

    I'd like to take everything I've learned from my experience there and teach it to others.

    The how, the why and the why it works. "

    And there you have value.

    My suggestion would be to blog "case studies" of the individuals you helped. I suspect each one
    had unique issues along with more common issues as you have summarized.

    Instead of spilling the entire bag of beans at once, dole out a more personalized version of each as best you can remember. Maybe a mini bio of the salesperson, with name changed (to protect the innocent , her particular issue, and how you helped to improve her performance.

    In this fashion you would have no shortage of material to feed your blog for a very long time.

    Somewhere along the way you will amass enough material for a book. Hopefully the blog draws traffic. Your new book draws additional traffic, then maybe Kindle or some other publishing mechanism for additional exposure.

    Grow from there. Maybe another website(s), videos, audio tapes (sales people seem fond of these), and so on. Additional mini or maxi courses (your own and possibly some good affiliate material you can stand behind), personal coaching (time intensive), and all the other methods you read about here on WF.

    You have impressive credentials, so credible authority is already established. This is always a major hurdle but you're ahead on that point.

    Summarily, I'm saying to spread out your vast experience into smaller bites to elicit initial interest, with your books and training as the back end. It seems you already have your "business in a box", just need to figure out how to maximize the opportunity.

    I find this to be more effective than dumping all your knowledge at once.

    Good luck!
    Darrell
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    • Profile picture of the author Libersolis
      Thank you for the blog suggestion. I'd never thought about doing profiles like that, but it's an excellent idea.

      I've gone ahead and purchased a few domains

      thesalescoaches.com is the one I am thinking of using for my primary domain.

      I've also been thinking about the traits of unsuccessful sales reps and the behaviors that drove people away. I'm going to create a blog about this and "bust some myths" that many businesses practice (this comes from my own years of not being successful with other shitty companies) and provide replacement behaviors.

      Is amazing how many sales managers totally suck and teach sucky things to people and then blame the employee for no sales lol.
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  • Profile picture of the author Jack Gordon
    Your idea has plenty of potential, but I think you are jumping the gun.

    The kind of client you want probably has some common sense and a budget. However, you seem to be positioning yourself for the low end "sucker born every minute" market.

    Instead of trying to leapfrog to "guru" (which, by the way, is usually a dirty word), consider developing a web site that presents your experience in a straightforward way, focused on backing up your own direct sales efforts to get some actual sales training/consulting gigs. Take some time to hone your skills outside the Apple bubble and learn more about your ideal clients and their problems.

    Do this for a year or two, get a number of different types of clients under your belt, then leverage that experience - on top of the Apple resume - into something designed to appeal to the masses looking for a serious training experience.

    Every business needs some time to find itself. Don't put all of your eggs into the 'grand vision' basket until your best business model reveals itself to you through experience.
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    • Profile picture of the author Libersolis
      I appreciate your feedback, Jack. Right now I'm just brainstorming and reading these forums and am very far away from doing most of what you have suggested. I've got some domain names I like, but have no site. Just building it and having it functional is my first goal.

      I'm sharing ideas and trying to see where and if my experience has any merit in online marketing.

      Right now I don't know. I may not have the self discipline necessary to succeed, or I may, I honestly don't know.

      My goal is to share what I've learned and hopefully make things easier for others. If I can make money doing it, excellent, but my passion for sharing and teaching is what drives me, and it's something I will/would do for free.

      Another thing I'd like to do is provide some sort of in person classes or training for people in the 70 and older crowd who might have just purchased or revived an iPad (this is what they wind up purchasing most from my experience) but need someone who can spend time helping them with it outside the rushed environments of retail stores and tech support lines.
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  • Profile picture of the author Jack Gordon
    lol, you are right. By the time I through reading all of the replies, I was not directly answering just your post anymore.

    But, I think the model I laid out still applies - crawl before you walk.

    And I love your idea about helping older people with iPads. You can certainly reach them through community centers, assisted living facilities, etc. Based on the older people I know, I think you will certainly find an interested market for that idea.

    I wish you the best of luck on both fronts.
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  • Profile picture of the author BigFrank
    Banned
    Originally Posted by Libersolis View Post

    Do you think this idea has any merit?
    Ideas, by themselves are worth absolutely nothing. Starting the journey to bring them to fruition is the only way to determine if they have any commercial viability, regardless of how great they sound on paper.

    If, before doing anything, you already find yourself without the requisite 'energy and organization' to create the needed materials to even test your concept, perhaps running a business is not something that you are suited for. There is nothing wrong with that, and it's actually better to discover that fact, before you spend any time, energy and money.

    Running a business is much more difficult that it sounds. If it were easy, everyone would be doing it and would be successful at it. No one giving you 'great ideas' at this point is going to do any of the necessary heavy-lifting to get you to the next level. That's all going to be on you.

    As a 30 year Mac user I can tell you that no Apple rep has ever assisted me in deciding on a purchase and never was any sales technique employed. I have always known what I wanted before picking up the phone. Nor could they upsell me since I always buy the latest and greatest, totally maxed out, like my new Mac Pro. lol

    This is a time for introspection and internal debate. You need to convince yourself that you can do this before you will ever be able to convince anyone else that you have something of value to offer them and their business.

    I am envious of no one in my life, but I'll make an exception in your case. My entire adult life I have always wanted to work for Apple. The original Macintosh and Laserwriter (if you even know what a Laserwriter, is) changed my life forever and were the genesis of a lifelong career that started with desktop publishing when it revolutionized the world of printing.

    Everything I have in my life I owe to Apple. :-)

    I do wish you much success should you choose to strike out on this path.

    Cheers. - Frank
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  • Profile picture of the author gjabiz
    You need ORGANIZATIONAL skills, that is, how to quickly flesh out your idea and get it out of your head and onto paper.

    If you spend an hour with this, you may have a light bulb moment.

    I was a seminar trainer for New Horizons Computer Learning Center, this is one place this comes from.

    Spend an hour looking at one day seminars.

    Besides New Horizons, check out Fred Pryor, SkillPath, and this one: One Day Sales Seminar For Business Training and Marketing

    Also Gitomer and as many one day workshops and seminars as you can find via Google.

    They follow a similar structure. Normally 4 segments. Two in the morning, two after lunch.

    The COURSEWARE is designed this way.

    What you want to do is get your hands on a couple of courseware books, similar to what you have in mind...and there is a

    BLUEPRINT or a structure for you to follow. You sketch out an outline of your four major topics, then do a bullet point under each of these four areas

    Now you have a written guide to use to talk into your camera, and as you give a presentation to yourself, you'll uncover the rough spots you need to work on.

    You have great skills, but you need to QUICKLY write down the overview.

    After a couple of hours of reading over course descriptions of one day seminars, you'll have a better understanding of how

    to structure your information
    how to organize from start to finish
    how to cover material

    This is a practical way to get your thoughts organized, get them in a tested and proven format...

    And possibly give you your own course you can teach, or maybe even LICENSE to others...an even better way to go.

    You have "STORED VALUE" knowledge, now to turn it into a profit center, you have to convert it into

    CIRCULATING KNOWLEDGE

    And you now have a way to do this.

    Good luck.

    gjabiz

    PS An example of a good outline:

    http://www.pryor.com/mkt_info/seminars/desc/KC.asp

    One day seminars are still a billion dollar business.






    Originally Posted by Libersolis View Post

    So before trying to help out a friends business to no avail, I worked for Apple for 5 years.

    While I was there I learned not only how Apple does things, but why they do them, and more importantly why they work.

    I worked for the Apple Online Store in sales and was one of the top performing sales reps consistently throughout my entire tenure.

    I worked my way into training, coaching, and management, and even spent a year copy editing for the internal communications team.

    As a coach I listened to 100s if not 1000s of sales calls for reps in the US, Canada, Australia, New Zealand and Singapore.

    I contributed to the success and development of many people and felt a great sense of accomplishment teaching the things I had been taught to others.

    I wrote sales training material for my group, and even helped develop a mentor program.

    I'd like to take everything I've learned from my experience there and teach it to others.

    The how, the why and the why it works.

    I've thought about developing a sales coaching service based on what I learned, or some kind of service.

    Where I struggle is finding the energy and organization to create everything needed in order to get my ideas in front of people and see if they have value. I believe they do, but I'd like the opportunity to see how beneficial they can be to others, outside of my old comfort zone.

    my target audience would be individuals with great products or services that struggle with the sales aspect of their business, be it with underperforming teams, or an apprehensive business owner who has negative ideas about "sales".

    Do you think this idea has any merit?
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  • Profile picture of the author Jen Eick
    It sounds like a great idea!! You definitely have an arsenal of valuable knowledge to share with others, given your background. Go for it!!
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