1 {{ upvoteCount | shortNum }}
1 {{ upvoteCount | shortNum }}

Long Reader Copy on the Web?

by ChristopherDavid
1 replies
Hey all, new member here. I'm an old-school direct mail guy who made the transition to interactive years ago, but now I'm back in the information/biz-op arena. So I'm wondering... Do long, Jay Abraham/Dan Kennedy-type websites actually work?

I saw one recently, for CL-Blaster, and had a hard time getting through it, even though I'm in the market for that type of product. So how do we best sell our info products these days? Standard web/social media, respect-the-customer, give value first; or old-style tell a great story, make 'em want it, and ask for the order again and again, with bonuses, time-sensitive offers, etc.?

I'm interested to hearing thoughts on how the "reader" approach works with new media today.

Thanks.

Chris
#copy #direct response #long #long form #reader #reader copy #web #web selling
  • Profile picture of the author AntonioSeegars1
    [DELETED]
    {{ DiscussionBoard.errors[10162158].message }}
    • Profile picture of the author mrgoe
      Originally Posted by AntonioSeegars1 View Post

      The best option is to give people a short and long option. When a person first gets to your site, they should be hit with the highlights of what your offering, along with a few details about them, and be given the option to buy what your selling right there. This is the first section of your site. After this you should have a second section that goes into full detail about what your offering.
      Although this is a nice answer, what I like to do is split test the two options. This way I instantly get information of what the audience is fond of in a particular niche.
      Signature
      Worked as a senior editor on ThePricer.org, experienced in financial topics
      {{ DiscussionBoard.errors[10162163].message }}

Trending Topics