How to Predict Conversion Rates as well as CTR?

Hey,

Unfortunately there is no sure fire way to predict conversions. It all depends on your sales letter copy, trial/no trial, price, offering, bonuses.. etc etc.

But saying that I find an average conversion to be about 1% so i adjust my ppc ads accordingly. ie if i make $20 per sale, 1% of this is 20c so starting out I would bid 20c per click. This way your more likely to break even and will show a good place to optimise bids and test your site for future profits.

CTR for the adwords ads is purely up to your ad copy and relevancy to the searched keyword. CTR in my campaigns has varied from .5 through to 20%.

The key is to start.. then continue to test and optimise to improve conversions and CTR. From scratch you'll never really know.

Cheers
Will

As above, it's impossible to say. Depending on your niche you'd want to at least achieve a bare minimum of 1% but ideally strive for 5%+.

It's a case of just doing it and then tweaking your sales page plus other elements to maximize conversions.

I wouldn't bother with PPC if you're not making any money with it yet.

Concentrate on free techniques to start with before you move on to stuff like that.

With regards to your question, like others have said there is no way to predict conversion rates. But don't scrap it altogether!

What I would advise you do is test everything. Get yourself a free copy of the Butterfly Marketing Manuscript from The Butterfly Marketing Manuscript by Mike Filsaime.

This will explain all about the importance of testing and then making 1 small change at a time to your website.

Also, you could supply a link to us on this here forum ;-)

I'm sure some people would give you their opinion although it's not really opinions that matter. This topic is the subject of an ongoing discussion over the past few days.

Check out the archives.

Hope this helps matey

Thanks cgallagher93

I'll post the link here temporarily, its a service business too and it won't look to have a link to it posted here

http://tiny.cc/aHbTP




Be gentle please!

a few facts to consider:
We target Financial Advisors / Insruance Salespeople
They work on commission
Hardest part of their job is to prospect for clients and close sales

In the guide we help teach them different strategies to boost success in those areas as well as introducing them to other marketing strategies often overlooked in the industry. We include some contextual promotion of our higher cost services in the guide.

We have a mailing list of about 5,000 advisors but we try not to send emails too often and usually only when we are running a promotion on our higher cost services. I've thought about having emails sent about the guide but I wasn't sure what the best price point would be and since the profit is so tiny I didn't think it would be worth it.... I don't know.

You need a beter pitch.

If you're serious about making your product work out, then, here are some tips:

-Remove all the links on the left, you shouldn't have any unnecessary links that will make the customer wander off.

-Your pitch needs serious work. Register a proper domain, and do a clean sales page.

When making a sales page, from my personal experience, it's better to sell the idea, not the product.
For example, you have a weightloss product. Sell the idea of losing weight using your ebook. Don't try to sell the ebook itself. Meaning, don't focus on the features of your ebook so much, focus on the benefits that your ebook will provide

Try to follow the basic AIDA Principle for your sales page which is commonly used in both offline and online marketing:

A - Attention: Catch the customers attention with a catchy headline

I - Interest: Increase customers attention by focusing on the benefits of your product Describe the problem, try to connect with the customer, and then provide the solution.

D: Desire: Convince the customer that they want to buy, again, focus on the benefits and advantages of the product, to raise their desire level, make him/her think hat they're getting a lot for their money.

A: Action (call of action) and urgency: Say something like 'There is a special promotional discount, the usual price of this product is 99$ but with this special promotional discount, you can get it for only 39$, remember this offer will only last for the next few days' This will make the customer act sooner rather than later, and he'll think 'I better buy this now while it's still discounted'

I was going to post a reply but I think most of the guys on here have answered your question pretty well to be honest

Connor

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