You spend more time on posting new content for you site or marketing your site?

16 replies
how much time do you spend usually?

on marketing your site more ?

or everyday try to post new contents?
( suggestive here as I know some iM just post Once per week or more )
#content #marketing #posting #site #spend #time
  • Profile picture of the author hardworker2013
    It depends on what works best for you. If you wish to get more traffic from SEO you need to post fresh content continuously. Also if you have an email list subscribers you need to post fresh and informative posts to keep them engaged. Some concentrate more on advertising there website because that works best for them or brings more sales.
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  • Profile picture of the author SudeshGamage
    Depends on your passion.

    If you are passionate about writing and coming up with fresh content, by all means do that and find a partner to do the marketing side.

    But if you're a marketer, outsource the writing part and focus on driving quality traffic to your website.
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  • Profile picture of the author nmwf
    Originally Posted by Devilfish168 View Post

    how much time do you spend usually?

    on marketing your site more ?

    or everyday try to post new contents?
    ( suggestive here as I know some iM just post Once per week or more )
    For some people, posting content is marketing. It's Content Marketing.
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    • Profile picture of the author myob
      Originally Posted by nmwf View Post

      For some people, posting content is marketing. It's Content Marketing.
      Not even close to being true at all. Content marketing is not posting on your site only. You need to find outlets for your content to be read by your targeted audiences. It often takes much more time to properly market content than it does to write it.
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      • Profile picture of the author JohnMcCabe
        There was a day when all you had to do was keep cranking out content, and the "marketing" would take care of itself. That day is long gone.

        If you have a blog, say, that gets 10 visitors every time you post new content, but it's the same 10, what do you have? Not much. By the time you build enough visitors to matter, 95% (MUS - "made up statistic") of your content will have vanished into the archives, never to be seen again.

        Far better, especially when starting out, to create a piece of good content - wait, make that great content - and then spend time finding ways to make people aware of that content.

        Maybe that means social media.

        Maybe it's content syndication, online and off.

        Maybe you get lucky and Papa Google favors you with some visitors, who read one article and bounce to the next, at least until the next algo change.

        Maybe it's leaving in-depth comments on authority blogs, or guest posting.

        Or...?

        You should be spending 80%+ of your time promoting your content and building your brand and authority, not just cranking out content that only you, your mother and your mother's cat will ever see.
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  • Profile picture of the author dsilvestre
    Depends on the phase of the project I am on. I'll go ahead and admit everything is set up, blog, sales pages and so forth.

    Normally about 80% content promotion and 20% writing. There are two main reasons for this:
    - I research and write quite fast, been doing it for a while and enjoy doing it
    - Doesn't matter how good content is if no one is reading it is utterly useless

    I post twice or thrice per week, depends if I am doing something else or more focused in building content.

    Cheers
    Dan
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  • Profile picture of the author jbsmith
    Content is a part of your overall marketing strategy.

    I spend time generating content each day - that content may be on my own site and then re-purposed for various social platforms (most of my content development) or could be targeted for sites like Medium, Linked In, Slideshare or Youtube (video) but typically leads back to either other content on my site or an actual squeeze or offer page.

    In addition - I spend time on advertising and securing affiliate for some of our products which are additional marketing efforts.

    Then, of course, there is the creation of the products themselves - either content for info products (ebooks, membership sites, coaching programs, etc...) or content for pre-selling/selling affiliate products. Amount of time on this is highly dependent on where we are in launching a new product or site - sometimes it is mostly product development, other days if we are in full marketing mode it is 90% marketing.

    Jeff
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  • Profile picture of the author sogeshirts
    For me marketing for sure. Creating content probably twenty percent of the time, which are primarily youtube videos.

    The rest of the time I am tweaking my sales funnel, adding emails to my autoresponder, buying solo ads etc.
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  • Profile picture of the author writeaway
    I used to believe that you have to update FREQUENTLY to make money online.

    Then I listened to Brian Dean and update less frequently.

    Sure enough, my income went up.

    Lesson? Focus on promotion.

    Focus on building a brand.

    Your content is a MEANS not an END in of itself. Remember that.
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  • Profile picture of the author ChrisBa
    I think it depends on your reach, and how connected you are in your industry.
    When i first start a site, I spend most of the Time (80-90%) writing content, I'm a very firm believer that content is king. Once I feel the site has enough content, then I'll work on marketing the site and getting the word out.
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  • Profile picture of the author jazbo
    Depends on the age of the site and the size of the niche. On some sites I'm done with 20 pages of content, on others I have hundreds and I'm still going.
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  • Profile picture of the author ReezWeatherford
    Definitely majority of my time will be spent after marketing, for me it's a no brainer..
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    • Profile picture of the author MatthewBass
      I totally agree with the 80/20 split on marketing vs. creating content. The only exception for me were some really epic blog posts that took several days to create, lead magnet content, etc.

      However, those just take more time up front, but still require the content marketing effort once the pieces are completed.

      The larger market share you build in your niche, the easier the marketing becomes. It takes on a life of its own and can be very viral, which is where you want to be!
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  • Profile picture of the author dvduval
    In the beginning I definitely spent the most time marketing. It didn't take nearly as much time to get the content I need it on the site as it did to tell people about it. Now I don't have time for either because I have a lot of customers that keep me busy everyday.
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  • Profile picture of the author Randall Magwood
    Nowadays i spend most of my time marketing my site. WarriorForum is the only place where i post new content on a property that isn't mine. But i don't mind. The creating new content part was for future automation. Now it's automated, so all i have to do now is drive traffic, and let my sales system handle the process.
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  • Profile picture of the author josephgny
    Banned
    [DELETED]
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    • Profile picture of the author MoneyLover10
      Same here.

      Marketing all day long - anytime, anywhere.
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