Match.com bought POF

by ericnyc

Posted: 9 years ago 19 replies

INTERNET MARKETING

Will most likely be the end of affiliate marketing on POF.
What do you think???

#bought #matchcom #pof

Robert King 9 years ago

I think that all good things come to an end, this is probably one of them.
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onSubie 9 years ago

It went to the match.com group for a half-billion dollars.

PlentyOfFish sold to U.S. firm in $575M deal | Toronto Star

I think it is the death of PoF depending on the deal and who is running it.

If match.com is a "hands off" owner and leaves it to the Vancouver things, PoF may have a chance.

But PoF is free and match.com properties are all paid. I think the will kill PoF my switching to their paid model. Or kill it altogether to eliminate competition.

It's too bad. PoF was one of the few dating sites that was not pumped full of more fake profiles than real ones.

PPC worked on PoF because there were a lot of real and engaged visitors.

I bet that will disappear.

It looks like doom for PoF.
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jasonthewebmaster Banned 9 years ago

They all sell out eventually huh lol.
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- Kay King 9 years ago
  
  This is a HUGE success story but it's not about whether the site remains a top dating portal.
  
  Frind graduated from school in 1999 - registered and started POF in 2001.By 2004, POF became a full time business for him - but he didn't hire employees until 2008 or so.
  
  In 14 years - one person created one website that has now sold for half a billion dollars....THAT is the success story.
  
  The only thing I see that is "too bad" is - I didn't own the POF site myself
  
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  ksmusselman 9 years ago
  
  Wow! The online dating industry keeps evolving! I remember the old Love@AOL days when match.com was just getting started. I believe Match is where AOL sent all their people.
  
  My husband and I met through a now-defunct personals site that was sponsored by our local newspaper. Not long after we met though, they shut it down and I think they referred everyone over to Match.
  
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  DubDubDubDot 9 years ago
  
  Originally Posted by Kay King
  
  In 14 years - one person created one website that has now sold for half a billion dollars....THAT is the success story.
  
  The truth is, nobody here cares about success stories that don't involve making just a few million selling snake oil Clickbank.
  
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- TakenAction 9 years ago
  
  Originally Posted by jasonthewebmaster
  
  They all sell out eventually huh lol.
  
  Yeah what an @$$ for having a sufficient exit plan in his business?
  
  -.-
  
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marguerite 9 years ago

I'm curious to see what they will do with it. When you consider the huge investment made.
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Randall Magwood 9 years ago

Good riddance. I hope Match starts charging people to join that site. And i hope they change the name of it also. (sorry....getting emotional here ).
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ChrisBa 9 years ago

This is great for Marcus of pof, he did a great job on developing pof.
Perhaps this is why pof stopped accepting new advertisers a while back? What's next? Who knows
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- DIABL0 9 years ago
  
  Originally Posted by ChrisBa
  
  Perhaps this is why pof stopped accepting new advertisers a while back?
  
  That's exactly what I was thinking,
  
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writeaway 9 years ago

What an inspirational story.

He had a vision.

He had focus.

He had persistence.

If Marcus Frind can do it, WE can do it too.

Congrats to Marcus Frind and Match.Com
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totalprocessing.net 9 years ago

So there should be plenty of fish to match
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MichaelAppleton 9 years ago

Amazing story, fair play to the guy!

Whats going to happen to my $20 in my POF advertising account......
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onegoodman 9 years ago

Nooooo . What a shame. I wonder how match.com will start spam pof members to join their premium membership, it might be a great opportunity for a new POF alternative out there.
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BradleyMcClellan 9 years ago

Yes, I just read about it, whopping 500 million plus! That's inspiring
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jazbo 9 years ago

"PoF was one of the few dating sites that was not pumped full of more fake profiles than real ones"

Really? It's a free site and is stuffed full of fakes. You obviously have never used for dating!

What Is The Best Totally Free Online Dating Site? - Taxi For Cupid
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ReezWeatherford 9 years ago

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jon2009 8 years ago

I paid $1000 to use POF profile ads, have targeted US Females 35-44, paid the top recommended bid and have 11 impressions after a few weeks.
They don't answer support, email or phone and the phone number on the dashboard shows unlisted on a reverse phone number lookup.
I can't even ask for my money back!
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lindseysan494 8 years ago

In my opinion, affiliate marketing on POF started a downtrend years ago...and now that Match bought them, I'd expect some big changes. I haven't used POF in a long time, but there's always another option out there and angle to market your products.

One door closes, another 2 open.
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