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Are pages like this really outdated and not converting in 2015?

by mikejasmin
19 replies
Hello;

Please don't guess! Kindly reply if you have experienced it. Thank you.

1 - Testing is the key but are pages like this not converting anymore in 2015?

https://marketplace.optimizepress.co...ic-sales-page/

2 - Do you have experience with newer designs like this?

https://marketplace.optimizepress.co...ge/#foobox-1/0

Awesome
#2015 #converting #outdated #pages
  • Profile picture of the author Alexandre Valois
    I've seen them convert and I've seen them flop.

    The only question that you should ask that matters is does it convert to your audience and within your funnel. And it seems you already know the answer to that question...

    Testing is key.
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    • Profile picture of the author Barry Cross
      Yes, they still convert in 2015.There are 1,000's of new prospects coming online everyday who don't yet know the difference between a good & bad squeeze page.

      I think the important fundamentals to look at are these:

      - Are you getting a ROI with paid traffic?
      - Is your follow up funnel system converting well?
      - Is the quality of subscriber good? By that I mean are they buyers or are the majority freebie seekers?

      All of this takes time & testing so be careful with your initial paid advertising campaigns. Once you find a winning formula then rinse, repeat & scale up with your profits.

      Cheers
      Barry
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  • Profile picture of the author Thomas Unise
    Your sales copy is what makes the sale.

    As long as you have a clean looking format you should be fine. But as far as aesthetics, the modern version always looks better and doesn't look so dated.
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  • Profile picture of the author JohnnyFanta
    I would say it would convert but you have to look at the trends in 2015, bigger fonts, a lot of white space, good looking graphics. That's the road I'm going with.
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  • Profile picture of the author Janice Sperry
    Believe it or not old and ugly still sometimes wins.

    Testing always finds the winner!
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    • Profile picture of the author BigFrank
      Banned
      Originally Posted by Janice Sperry View Post

      Believe it or not old and ugly still sometimes wins.
      My girlfriend would wholeheartedly concur.

      Cheers. - Frank
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  • Profile picture of the author kevinkt
    In 2015 I doubt any of those pages SERIOUSLY convert really well. There might be some pages that do get sales, but it's just too spammy. If it targeted an older demographic then maybe it would work.
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  • Profile picture of the author Randall Magwood
    My sales pages are like layout #1. They work great for me. I see no reason to change it. Going with option #2 in some niches (and some computers) takes a long time to load, and depending on how entertaining your video is.... people may get bored and click off your site.
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    • Profile picture of the author Sid Hale
      I have yet to buy ANYTHING from one of the newer, full screen width pages, and 2015 is half gone.

      They have been touted by some as the "modern" look, but then site designers have to sell something and like everything else (especially in the IM space) once someone comes out with something different you can bet there will be a ton of other sellers creating their own knock offs and creating "benefits" out of thin air to rationalize the change.

      I think a lot of these new designs were born to ease the transition to mobile devices where the available screen real estate is so limited, and a web page devoid of columns or sidebars will transition more seamlessly between desktop and mobile presentation.

      In other words... these designs are much easier to make "mobile friendly" as there is no need to plan out (or provide for) any difference in layout when working with a single, wide vertical column of information.
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      • Profile picture of the author mikejasmin
        Originally Posted by Sid Hale View Post

        I have yet to buy ANYTHING from one of the newer, full screen width pages, and 2015 is half gone.

        They have been touted by some as the "modern" look, but then site designers have to sell something and like everything else (especially in the IM space) once someone comes out with something different you can bet there will be a ton of other sellers creating their own knock offs and creating "benefits" out of thin air to rationalize the change.

        I think a lot of these new designs were born to ease the transition to mobile devices where the available screen real estate is so limited, and a web page devoid of columns or sidebars will transition more seamlessly between desktop and mobile presentation.

        In other words... these designs are much easier to make "mobile friendly" as there is no need to plan out (or provide for) any difference in layout when working with a single, wide vertical column of information.

        Thanks for reply. So basically you agree 100% with old school design? By the way, they are also mobile friendly. Ps nice mustache man. it takes me years to grow that big. Good work.
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    • Profile picture of the author mikejasmin
      Originally Posted by Randall Magwood View Post

      My sales pages are like layout #1. They work great for me. I see no reason to change it. Going with option #2 in some niches (and some computers) takes a long time to load, and depending on how entertaining your video is.... people may get bored and click off your site.
      What niche are you in my friend? I am pretty sure it makes a different!
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      • Profile picture of the author Joan Altz
        Your offer and audience should determine your "style" of sales page and copy.

        As a rule of thumb, the younger your audience, the more likely they'll respond to modern styles of sales pages, and the older your audience, the more likely they'll respond to a newspaper style (narrow format - even 600-650 pixels wide - with zero graphics can do well).

        You can always run split tests to find out for sure, but don't assume one style will always be better than the other based on the outcome of a test on a single offer.
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        • Profile picture of the author JohnMcCabe
          Originally Posted by Joan Altz View Post

          Your offer and audience should determine your "style" of sales page and copy.

          As a rule of thumb, the younger your audience, the more likely they'll respond to modern styles of sales pages, and the older your audience, the more likely they'll respond to a newspaper style (narrow format - even 600-650 pixels wide - with zero graphics can do well).

          You can always run split tests to find out for sure, but don't assume one style will always be better than the other based on the outcome of a test on a single offer.
          This ^^^^^^

          I just finished reading an article that cited a study showing that columns of text should be somewhere between 65-100 words wide. On smaller tablets and phones, this is pretty much your only choice. On wider computer screens, tweaking the CSS to meet that limit is worth testing. The research cited in the article covered ~100,000 blog posts. So it seems to me to be a good starting point to test narrower and wider columns.

          Other things being equal, though, your headline/copy/offer combo will tell the tale.

          On a side note, the research showed that scrolling was much preferred to clicking from one short page to another. You can still find information that says that you should keep your pages short because people hate scrolling. From my POV, that's a reflection on bandwidth and download speeds. In the old days, waiting for a long page to load could take minutes, especially if it had a lot of images. Now we're talking seconds. In the old days, moving to a new page was a simple mouse click. Now, scrolling is a simple flick of the thumb or finger, while finding and accurately clicking a link can be a challenge on many devices.
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  • Profile picture of the author David McGimpsey
    It depends totally on what it says and what traffic arrives at it
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  • Profile picture of the author MichaelAppleton
    For me the copy is what converts people into buyers or leads.

    On the flip side, if your opt-in looks out dated it also gives off the impression your content is outdated as well because the general assumption is that the page was made sometime ago.

    Just my 2 cents.
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  • Profile picture of the author LesterRussell
    Clarity of information is by far the most important factor in a sales page. To what i noticed, lack aesthetics is not too much of an issue for conversions.

    Most of the people that enter into my sites are interested for its content more than fancy layout so i wouldn't be too concerned about it looking outdated if i were you.
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  • Profile picture of the author markjb
    Keep it simple and study how to write the sales copy. The crappiest site with the right copy will nearly always outsell a cool site with crap copy
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    Mark Jennings-Bates
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  • Profile picture of the author mysteryleaves
    Clear and to the point is great try to keep things simple
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  • Profile picture of the author LaunchPurveyor
    You never know until you try it yourself...why not split test them and see?
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