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Would you pay for 'True' traffic...

by LMC
19 replies
Hey Warriors,

Just doing some market research here... I have a pretty good traffic system in place and it is easily copied however I'm not into making the whole information product and selling it. I much rather use it as an asset to my business.

Thus, I'm thinking about starting a side 'traffic selling' business model, but instead of the normal wholesale traffic your used to, this would be real traffic from creating specific 'traffic hubs' that push to your site.

You would pay for the click from the hub to your site.

These hubs are like information portals so the traffic is extremely targeted and is not coming from an ad, but instead an article or resource.

Pros: The traffic would really work, real signups, real results
Cons: It would not be the cheapest traffic in the world

So, if there was a source for real 'true' traffic that would produce real results, and cost you, let's say $100 per 500 visitors, is it worth it to you?
#pay #traffic #true
  • Profile picture of the author LMC
    Alexa,

    If you don't mind me picking at your brain for a second.

    If I were to categorized traffic, would it best to start it by separating niches --> countries --> purpose

    By purpose I mean if you would be targeting freebies, lead generations, buyers, etc
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  • Profile picture of the author Pat Ordenes
    Hi LMC,
    If it was up tome, and I had to pay, I would opt for THE most targeted/qualified traffic I can get. So yes, having as many options as possible would be beneficial.
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    • Profile picture of the author Christophe Young
      If you could get a LOT of traffic to me in my niche, I'd be willing to pay for it. Of course, if there was a way to prove that it's "true" traffic, that would be even better.
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  • Profile picture of the author Braveheart37
    Yes, I would pay for 'True' traffic (unless I could get it free)
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    • Profile picture of the author chrispro
      Count me in as another person who would definitely pay for this type of traffic as well.
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  • Profile picture of the author LMC
    Ok awesome... market research say, "Produce Sick ass traffic"
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  • Profile picture of the author Trader54
    If it was good traffic at that price I would be willing to pay for that over and over again.
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  • Profile picture of the author RentItNow
    I was talking to my fiance about this idea recently. It is sort of what domain cyber-squatting was years ago.

    I think it is doable but you are competing against google who has mass amounts of data to determine exactly what that "traffic" is worth. If you show that you are cheaper and effective, you have my vote.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author LMC
    Well...

    Most likely we would not be a cheaper solution... but more effective probably.

    I guess we close the doors and head to brainstorm mode on this one, I'll notify you all when I got it up and going, let you guys give it a test run.
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  • Profile picture of the author Jamie Orman
    I think you would have a lot of people willing to pay for it. I would probably do a test of it, try it out for a month and see how it works.

    Luckily there are so many people out there who are willing to try something once. So you have a good bit of testing ground to work with. If it works, I'm sure most would stay on. I would have to figure out out of the traffic how many people were staying on the site, how many buying things, and so on.

    I think you are onto a good idea though, and there is definitely a market for it.
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  • Profile picture of the author Paul Hancox
    Hi LMC

    It's always amazed me how more Internet Marketers haven't offered more TRUE traffic building services. (I don't mean systems, I mean an actual service to generate good quality traffic).

    It always seems to be two extremes of the spectrum, either...

    (a) Google Adwords PPC, or

    (b) Crap "Buy 50 Gazillion Hits For $9.99" Offers.

    I think if some marketer (like yourself) can hit upon a way of generating us QUALITY, CONVERTING traffic, then I would imagine a big, hungry market just waiting to bite your hand off.

    The biggest challenge will be proving and demonstrating the quality of your traffic. $0.20 per visitor is pretty decent compared to some PPC, but obviously the key question is how well that traffic would convert.

    Believe me, if it can be demonstrated to convert, then you'll have lots n' lots of repeat business!

    If and when you sell your service, you would need to absolutely distinguish yourself from the "Gazillion Hits For $9.99" crowd, and prove how your system works differently from theirs, and how you ensure targetted traffic.

    I say, if you can make it good quality at $0.20 a visitor, then go for it! I am truly surprised more Warriors aren't already offering services like this. (NOT systems, of which there are plenty, but they always involve me doing... *shock*... work!)
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  • Profile picture of the author LMC
    Hey Guys,

    Thanks for all the comments, and I'm so down to try it out.

    Paul I completely agree with you, I'm not going to lie, I was a big grabber of "traffic system" promotions the ones that are sending millions to your site for $10. I figured if I convert at .0001 it will still be better then none, so sure I'll spend $100 on 20 million hits...

    I think the big difference is that it wouldn't be called, buying traffic.
    It would be called, Start a Campaign.

    True traffic would take time to develop, a phase of setting up the correct hubs, a phase of getting traffic to the hub and then a phase of pushing the hub to your website.

    In all, the traffic packages would have to be minimum 3 month campaigns.

    The big thing question or at least my concern, is how to I keep track of the traffic...
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    • Profile picture of the author Paul Hancox
      Originally Posted by LMC View Post

      Paul I completely agree with you, I'm not going to lie, I was a big grabber of "traffic system" promotions the ones that are sending millions to your site for $10. I figured if I convert at .0001 it will still be better then none, so sure I'll spend $100 on 20 million hits...
      I've used a few myself (just out of sheer curiosity) but I've always found the traffic pretty lousy. Maybe there are a few good ones out there, but it's finding them in the first place.

      True traffic would take time to develop, a phase of setting up the correct hubs, a phase of getting traffic to the hub and then a phase of pushing the hub to your website.
      The other challenge you'd have would be the timescale. Many marketers (myself included) love INSTANT RESULTS, i.e. with Google Adwords you can set up a campaign and have it generating traffic the same day.

      On the other hand, lots of marketers spend time slowly building their own traffic campaigns, so it could be viewed as simply the equivalent of paying YOU to do it for us.

      In all, the traffic packages would have to be minimum 3 month campaigns.

      The big thing question or at least my concern, is how to I keep track of the traffic...
      Well, I think you'd need a programmer to set up a system, so that every visitor can be tracked coming in, and tracked coming out.

      Also, a possible suggestion would be to set up the hubs in such a way as they are general-ish to start with (i.e. "dating" or "marketing")... so that if a client ends their campaign, you can simply switch the traffic elsewhere.

      In other words, rather than building a hub specifically for that client, the "dating" hub is built for the purpose of generating traffic for the dating niche, "marketing" hub for the marketing niche, etc.

      Just an idea, but I don't know whether you were planning to set up specific hubs for each client, or not.

      Also, don't forget that Google Adwords is your biggest competitor, so you'd have to answer the question of WHY someone would use your service, rather than Google.

      Certainly on price, $0.20 a visitor would be to die for in some niches, but it also depends on quality and targeting. Google has the advantage of enabling marketers to get really specific, ie. "dog pooping cleanup"... which is a lot more specific than "dogs", if you're in (for example) the dog pooping niche

      These are questions and concerns I'd have, as a potential customer.
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      • Profile picture of the author Doug
        Originally Posted by Paul Hancox View Post

        Also, a possible suggestion would be to set up the hubs in such a way as they are general-ish to start with (i.e. "dating" or "marketing")... so that if a client ends their campaign, you can simply switch the traffic elsewhere.

        In other words, rather than building a hub specifically for that client, the "dating" hub is built for the purpose of generating traffic for the dating niche, "marketing" hub for the marketing niche, etc.

        Just an idea, but I don't know whether you were planning to set up specific hubs for each client, or not.

        Also, don't forget that Google Adwords is your biggest competitor, so you'd have to answer the question of WHY someone would use your service, rather than Google.

        Certainly on price, $0.20 a visitor would be to die for in some niches, but it also depends on quality and targeting. Google has the advantage of enabling marketers to get really specific, ie. "dog pooping cleanup"... which is a lot more specific than "dogs", if you're in (for example) the dog pooping niche

        These are questions and concerns I'd have, as a potential customer.
        I like Paul's ideas.

        One way to overcome the Adwords competition would possibly be to offer a service where you build an individual "sub-hub" for a specific marketer.

        While you maintain controlling ownership of the sub-hub, if the marketer could come in and partially customize the content, they too have control over how traffic responds to their offers.

        That would help keep them as a client!

        And because they are now building more content for your larger over all Hub, you 'might' have a built in system where the client could sell some traffic off from their sub-hub to other site owners. Not necessarily for 100% profit but say 75%. And now you have beaten Adwords.

        Certainly would take a lot of up front work but something to think about...
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  • Profile picture of the author Overdose0101
    Although with a "True Traffic" system I'm not sure how you'd be able to limit the number of hits/visitors. I doubt you'd take down all of those articles and such after all that hard work and long wait to get it ranked in the search engines.
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  • Profile picture of the author LMC
    Thanks guys,

    I really appreciate all your feedback, and I'm considering it all.

    Paul, great idea on the general hubs to direct different campaigns to.
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  • Profile picture of the author LMC
    Doug,

    Freaking Awesome idea on controlling the ownership of the hub....!
    Got my brain pounding last night and I think have a total solution

    Let me go create it and I'll shoot back to you guys with an update.
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