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Naming a site, is it better to microniche, or go more broad? Long term strategy

by ecomguy
5 replies
So I've decided that I want to make a blog and a store about jewelry and accessories. Im planning on starting out selling bracelets and expanding down the road, using social media a LOT to build a community.

This is a long term thing, so I want to build it now and hopefully in 5-10 years really have a nice business.
I wanted to get your opinion, would it be better to:

1. Really specialize i.e.; making a store ONLY about bracelets and giving it a name like BraceletWorld

2. Or should I be more open to possible future growth and call it something more open like JewelryWorld

3. Or should I be even more general and call it AccessoryWorld, that way down the road I can expand from bracelets to jewelry, then to hats, gloves, etc.

Thoughts on this?

Thanks in advance for any thoughts.
#broad #long #microniche #naming #site #strategy #term
  • Profile picture of the author EugeneWHZ
    I think that your web site and your project should make your name popular and memorable.
    Have you heard of Apple? I believe everyone here has identical associations and no one associates that with fruit or related niche.
    I think you could consider such approach as well.
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    • Profile picture of the author JohnMcCabe
      Ken Evoy (of Make Your Site Sell fame) used to teach a system of building specialized niche websites, then pulling them under a general umbrella site.

      The example he used centered around outlet malls.

      > WorldsBestShoeOutlets
      > WorldsBestFurOutlets
      > WorldsBestGolfOutlets
      > etc.

      Then pull them all together with a hub called WorldsBestOutlets.

      The basic strategy still works.
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      • Profile picture of the author Steve B
        Make the name of your store specific to what you're selling. If you're selling bracelets you don't want to call the story Jewelry World because that encompasses so much more than just bracelets.

        If you anticipate expanding, you can also register domain names that cover other types of jewelry but just park them for now.

        As John (above) says, you can always consolidate them later if needed . . . but you may decide to just leave the stores as they are (if they're a great success). There's nothing wrong with having two or more stores running at the same time.

        Steve
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    • Profile picture of the author ecomguy
      Originally Posted by EugeneWHZ View Post

      I think that your web site and your project should make your name popular and memorable.
      Have you heard of Apple? I believe everyone here has identical associations and no one associates that with fruit or related niche.
      I think you could consider such approach as well.
      thanks, unfortunately all the good .com domain names that have available twitter/instagram/youtube account names are taken and Im not able to come up with a word on my own that looks good, is memorable etc, unless I want a site named Agazumalorinayolo
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  • Profile picture of the author iangh
    Whatever niche you choose it needs to be competitive because if it's competitive you know there's a big demand for what you are offering.

    Why shrink your market? You want to make money right? Of course you do, so don't shrink your market unless you are selling a very high end product that does not take many sale of to make decent money.

    Too many people are scared of competition and end up making the wrong choices when choosing niches.

    Competition is good !! Competition is your friend !! Competition tells you there is money to be made so my advice is you keep your market big and stay broad unless of course as I have mentioned, you are selling top end products.

    Good Luck.

    To our mutual successes

    Ian G. Howarth.
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