How to write affiliate product reviews that convert well?

16 replies
I searched through this forum and did not really find an answer to this question.

I run an affiliate review blog and have decent conversion rates, but want to do a little more. Does anyone have a good structure or sample for writing good product reviews that convert pretty good?

Please include as much info as you can to help me, such as:
  • How many affiliate links per review do you use
  • How do you structure your review
  • Do you have a sample of an actual live review
  • and so on

I want to thank you in advance to anyone that is willing to help! My review blog is http://rijalda.com, feel free to see how i do my reviews.
#affiliate #convert #product #reviews #write
  • It always helps if you can actually use the product for an honest review but I realize that is not always possible. For a decent review you need to list the pros and cons and include negatives if they are there. You reviews will be more genuine and people will appreciate seeing this.

    Educate the user on the product and offer them up a 'sale' or 'discount' - comparison shopping works well here if you have a way to offer up the best price with different merchants. I had a couple of Amazon review sites in the past that followed this format and did pretty good. Good luck!
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    • Profile picture of the author TheRankedReview
      Originally Posted by StevesProfitSecrets View Post

      It always helps if you can actually use the product for an honest review but I realize that is not always possible. For a decent review you need to list the pros and cons and include negatives if they are there. You reviews will be more genuine and people will appreciate seeing this.

      Educate the user on the product and offer them up a 'sale' or 'discount' - comparison shopping works well here if you have a way to offer up the best price with different merchants. I had a couple of Amazon review sites in the past that followed this format and did pretty good. Good luck!
      Thanks for the advice. So, basically, you start by introducing the product and then add pros and cons, conclusion, and that is it?
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      • Profile picture of the author jackcolton
        This might be a good candidate for some split testing between the reviews to see which perform best based on the copy length and what not.

        A/B and Multivariate Testing.
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  • Profile picture of the author marguerite
    I used to write reviews for subscription based websites. Maybe some of the things I did can help.


    My most profitable review was the one I wrote for the only site that I had personally paid for myself. I knew the site inside out and I had been using it before becoming an affiliate. I also knew the best keywords to use.


    I start the first paragraph briefly stating why it's a great site and why people should join now and I add an affiliate link with a call to action. I also add a picture, my readers love to click on pictures. Then I proceed with an in-depth review where I talk about the features and the benefits of the site. Almost like a guide on how to get the most out of the site. I also talk about pitfalls to avoid. I make it long, detailed, precise and full of practical information for anybody who actually takes the time to read it.


    Then I tell them they should join again with a call to action and an affiliate link and another image.


    This worked for me because I knew the site I was reviewing very well, I also knew the people I was targeting really well.
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    • Profile picture of the author TheRankedReview
      Originally Posted by marguerite View Post

      I used to write reviews for subscription based websites. Maybe some of the things I did can help.


      My most profitable review was the one I wrote for the only site that I had personally paid for myself. I knew the site inside out and I had been using it before becoming an affiliate. I also knew the best keywords to use.


      I start the first paragraph briefly stating why it's a great site and why people should join now and I add an affiliate link with a call to action. I also add a picture, my readers love to click on pictures. Then I proceed with an in-depth review where I talk about the features and the benefits of the site. Almost like a guide on how to get the most out of the site. I also talk about pitfalls to avoid. I make it long, detailed, precise and full of practical information for anybody who actually takes the time to read it.


      Then I tell them they should join again with a call to action and an affiliate link and another image.


      This worked for me because I knew the site I was reviewing very well, I also knew the people I was targeting really well.
      Awesome information, thanks a lot. I will incorporate more images and add aff. links to them.
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  • Profile picture of the author ksummers
    I have two affiliate links: one above the fold for people who already know the products features, and one at the end of the review for those that needed some convincing.

    I use h2 headers to ask questions like : what is product x? How does product x work? Where can I buy product x? And answer with details and features + benefits below. Always include benefits though, because a feature list is useless if not linked to how it will help the customer.

    I don't want to show my sites, sorry, mine convert well but there's always room for improvement.
    for example, I never used to include product prices in my reviews but have started including them for high price items so I can justify the cost.

    I notice you introduce the price early on e.g in the camtasia review its in the description. How does this work out for you?
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    • Profile picture of the author TheRankedReview
      Originally Posted by ksummers View Post

      I have two affiliate links: one above the fold for people who already know the products features, and one at the end of the review for those that needed some convincing.

      I use h2 headers to ask questions like : what is product x? How does product x work? Where can I buy product x? And answer with details and features + benefits below. Always include benefits though, because a feature list is useless if not linked to how it will help the customer.

      I don't want to show my sites, sorry, mine convert well but there's always room for improvement.
      for example, I never used to include product prices in my reviews but have started including them for high price items so I can justify the cost.

      I notice you introduce the price early on e.g in the camtasia review its in the description. How does this work out for you?
      Thank you for the amazing information and tips. To answer your question regarding Camtasia, I had a few sales, but it was published a few days ago.

      One question, is the setup for the Camtasia review good or would you have any suggestions on changing the format/structure of the review?
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  • Profile picture of the author nmwf
    My advice is to solve your visitor's problem(s) in your content. You'll need to know what those problems are, of course. It's the ol' benefits vs. features thing in which you focus on the product benefits as solutions. Leave the features for the nerds.

    A great way to find those non-nerdy problems are in forums. Look for complaints -- then resolve them on your blog. Another place: search engines. Look for things like:

    "I wish my TV could"
    "Why can't my TV "
    "Help! My TV is "

    Google's autosuggest function will fill in the blanks and show you what people want help with.

    Love the site design btw.
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    • Profile picture of the author Kathy331
      Originally Posted by nmwf View Post

      My advice is to solve your visitor's problem(s) in your content. You'll need to know what those problems are, of course. It's the ol' benefits vs. features thing in which you focus on the product benefits as solutions. Leave the features for the nerds.

      A great way to find those non-nerdy problems are in forums. Look for complaints -- then resolve them on your blog. Another place: search engines. Look for things like:

      "I wish my TV could"
      "Why can't my TV "
      "Help! My TV is "

      Google's autosuggest function will fill in the blanks and show you what people want help with.

      Love the site design btw.
      A very good tip! I'm in a sewing niche and have always looked for the good things. I forgot the golden rule about solving problems, thanks for the reminder.
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  • Profile picture of the author Abe Archer
    The most important thing these days is that it's believable. Understand the psychology of someone that reads a review and then wants to buy the product. What moved them to want that?

    If they WANT it, the question of "how many affiliate links" becomes irrelevant. They'll find your link.
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  • Profile picture of the author ksummers
    I think your review is really good. Only a few things I'd change:

    -i'd remove "camtasia review" from the start of your subheadings as that bumps up the keyword density a bit too much to the point where you could see negative effects from Google, and the user doesn't need reminding.

    -I'd add more bullet points and pictures (don't see pictures but I'm on my mobile)

    -Too many affiliate links for my taste.

    Just suggestions so take what you want from them.
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  • Profile picture of the author jamescanz
    Don't forget to add in some bonuses to help increase conversions
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  • Profile picture of the author agmccall
    For your amazon products, get rid of the prices. it is against amazon policy to list pricing as prices can change hourly. The exception to this rule is if you are pulling the prices via api. and from looking at your amazon fire review, you are not.

    I would also look into the site itself. your reviews are all over the place. You should probably narrow the niche down and provide more related products. There is plenty of information on niche research here at the forum to help you out..

    Here is a great thread you should read. http://www.warriorforum.com/main-int...affiliate.html

    and if you want to take your reviews to the next level, here is a product I highly recommend. This is not an affiliate link and I do own this product myself. . http://www.warriorforum.com/warrior-...nt-2015-a.html

    al
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  • Profile picture of the author LaunchPurveyor
    I'd look into Erica Stone's WSOs. She knows what she's talking about when it comes to Amazon reviews and addressing the questions you have. I think her main one is called Extreme Review if I'm not mistaken.
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  • Profile picture of the author TheRankedReview
    Thanks to all that gave out tips.
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  • Profile picture of the author writeaway
    If you're looking to figure out which type of affiliate reviews convert well, you just need to put yourself in the shoes of your target customer.

    Pay attention to what they would want to read.

    You have to understand that people visit your blog to get value.

    In other words, they're always asking the question: "What's in it for me?"

    They're not asking how much money they can make for you.

    They're not thinking of how much benefit they can bring to you.

    In fact, that's the last thing that they're worried about.

    Focus on their interests; focus on how you can add value to their lives.

    At the very least, your review should be accurate, very easy to read, and have enough graphics so that the material is very easy to process.

    You need to put all these things together and create a solid review brand out of all these factors.

    Otherwise, you're just going to play the affiliate product review game the same way everybody is playing it.

    Sadly, most people who play this game fail.

    Don't let fake success stories throw you off.

    The vast majority of marketers who put up affiliate review sites fail because they don't provide any real value.
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