How would you MONETIZE a webcomic?

17 replies
A spin-off from my webcomic traffic thread; I'm trying to think of various ways to profit from a webcomic. So far I thought of:

- PayPal donations
- patreon / kickstarter support
- Google Adsense
- sell my comics as mugs/shirts, etc in an online store

And that's pretty much all I got right now.

Can you help me brainstorm?
#monetize #webcomic
  • Profile picture of the author AntonioSeegars1
    [DELETED]
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    • Profile picture of the author sstins
      Agree definately want to plug into adsense, chitika etc..If you have enough visitors this will at least generate a small amount of coin giving you something to show for your efforts. Believe me generating anything monetarily goes a long way to keeping you plugged in motivated and focused to see that you finish what you started.

      In addition to that you can expirement with various cpa offers to see if any will convert. Just checked OfferVault and there are a number of comic related cpa offers out there. Pick an offer that's maybe somewhat similar to your comic then throw up a banner and see what happens.
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      • Profile picture of the author noababy
        Selling advertising space yourself is best for a website that does not have a high volume of visitors, as most advertising networks will not allow you to join unless you have at least 100,000 visitors per month.
        Here are some other ways to monitize:
        1. Offer subscriptions for premium content.
          • Offer readers the option to pay a small fee for additional material.
          • Offer more elaborate, uncensored comics.
          • Offer wallpapers and art that is not available to general readers.
          • Offer images from your sketchbook and commentary on the work that you have done.
          • Offer access to side projects that are currently not available to your general readers.
          • Offer question and answer sessions for readers to engage in with you and any other creators of your web comic.
        2. Participate in comic conventions.
          • Perform an Internet search or check a local newspaper for comic conventions in your area.
          • Sell your merchandise, display your work, and talk with existing and prospective fans at the convention.
          • The crowd at such conventions ranges from a few hundred to over 50,000 people. The potential to gain new fans is large in many cases.
          3.Participate in cameo auctions.
          • Find a website that will allow you to participate in such an auction.
          • Find a well-known person that you would like to incorporate into a comic.
          • The person's exposure in the comic typically dictates the price paid to use his or her likeness. Expect to pay more to use someone's likeness as a speaker in your comic than to use his or her likeness as a background character.
          • Having a well-known person in your comic will increase interest in it, which will lead to more revenue if you have advertisements or other potential sources of revenue on your website.
          4.Sell printed versions of your work.
          • Partner with a publisher to print your work.
          • Advertise the printed versions of your work on your website.
          • Offer new work in your printed versions to entice your readers to buy it.
          5.Sell the original artwork for your web comics.
          • Provide information on your site that explains how readers can go about purchasing the original artwork.


          Hope that Helped
          All the Best
        Judith Bahaduri
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  • Profile picture of the author JohnnyFanta
    Great answer above by noababy.
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  • Profile picture of the author TexasSteve
    Adsense would be good in combination with custom memoribilia (T shirts, mugs, etc). Also, if it's really big, a convention for the biggest fans.
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  • Profile picture of the author dog8food
    Nice, you guys are great brainstormers. Thanks for the detailed response, noababy. Conventions/Comic-con is a great idea to get my name out there.

    If it's done right, I know that charity can go a long way too. I personally know a webcomic guy making 4 grand a month from donations alone.
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  • Profile picture of the author arvindsingh00
    In general you can monetize your webcomic by Implementing these below methods:
    Payment on download
    Donation
    Subscription Charges
    Adsense
    Affiliate Marketing
    Signature
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  • Profile picture of the author yukon
    Banned
    Forget Adsense, odds are you'll get ads for local septic tank cleaning (that actually happened).

    Figure out your demographics, is it kids, adults, political crowd, etc... who are you targeting? Take the demographics & match that with a product they'll want to buy.
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  • Profile picture of the author Kenmuise
    My friend runs a webcomic and he offers limited number of graphic novels every now and then...sells and makes money.
    Signature

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    • Profile picture of the author Kay King
      Here are some other ways to monitize:
      Not cool to take credit when your answer is mostly copy/paste from a wikihow article.
      Signature
      Saving one dog will not change the world - but the world changes forever for that one dog
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  • Profile picture of the author writeaway
    Get a sponsor for in-story product mentions or product spotlights.

    The best thing about this is that you don't have to get a huge volume of traffic.

    As long as your traffic is loyal and it fits the niche of the product manufacturer or promoter you might get something nice going.

    Don't expect to get rich off doing this though. This is purely supplemental. But hey... every little bit counts, right?
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  • Profile picture of the author Jason Kanigan
    Everyone has overlooked something so far.

    You're too caught up in the technology.

    The question to ask is: How did they do it before the online platform was available?

    Remember picking up a comic as a kid?

    How did they "monetize the content" back then?

    They didn't offer you an "Archie and Jughead" coffee cup or "League of Justice" wall poster.

    You were faced with:

    > Frickin' Sea Monkeys.

    > X-Ray Vision Glasses.

    > And my personal "Can't Afford This Because I'm a Kid But WANT": the DINKY Star Trek collection.

    Translation:

    They included (paid) ads in there for STUFF KIDS WANTED!!

    In today's technology terms, that means affiliate sales pages for things your audience also likes...which don't have to be directly related to your content at all!

    (Like, what does Superman or Archie have to do with the DINKY Starfleet?!)

    So what else does your audience want?

    Who can you talk to who'll PAY YOU to advertise in there, and also PAY YOU commission on affiliate sales?

    Technology is glue. Apply it LAST. Don't get caught up in the platform.
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  • Profile picture of the author Fingertips
    Hi

    When I get my cartoons in magazines, I tell the publisher at the start I will be putting them online as well once they have appeared in print. Very important to have that in writing.

    Then I serialize them on my cartooning blog, and update everybody whenever a new one goes up. I never moneterise them directly, but use them to attract visitors. I have already earned from them, and now they are available for people to see again.

    I also have stonking great banners on my blog to promote my free front-end offer that lead straight in to my sales funnel. People who visit for the toons will check out the banners and click through.if they want.

    Whenever I try to push the offers, more people opt in but they won't stay because they have been forced. Bad marketing unless you want loads of cancellations from cold leads.

    Hope this helps
    Richard
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    • Profile picture of the author Fingertips
      I sent you a PM link to my cartoon site and also the cartoon hobby blog...
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      • Profile picture of the author Fingertips
        Originally Posted by Fingertips View Post

        I sent you a PM link to my cartoon site and also the cartoon hobby blog...
        Hi

        I just looked at your site and messaged you. I'll post some of my reply here in case in helps anybody else if that's OK?

        I love the hand drawn look of your page. I tried to do this before but it I didn't have the IT skills, so I just went my own way in the end.

        All I would say is to make sure your have your opt-in form is RIGHT AT THE TOP of your page so that it's the first thing people see. Offer them a free toon a week in their email or something so they give your their email address - that way you build an email list.

        And send them a funny message every few days so they remember you, and always answer every message and every comment!

        People really value it when you take the trouble to reply to them personally, and always go that extra mile and give valuable content. It's a graft to start with - it takes the average person 2 weeks learn a new habit. And good habits are good yea?

        Hope that helps a little
        Richard
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  • Profile picture of the author rmacklyn
    Well lots of techniques are there, but I believe that Google Adsense is one of the best option in this regard. Apart from that some other alternatives also keep importance like adroll, buysellads, and many more.
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  • Profile picture of the author milk4dh
    I have run two semi-successful webcomic sites in the last 4 years. AdSense worked much better when I was starting out, but I've found that Project Wonderful fits the niche a bit better.

    The majority of advertisers on PW are other webcomic artists and they pay per mil, not per click. And since they integrated with the AdSense (where Google actually bids on the ad space), the payouts have been a better.

    I do like sstins' suggestion of checking out OfferVault. I will be looking for comic-related affiliate programs for sure.
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    • Profile picture of the author dog8food
      Originally Posted by milk4dh View Post

      I have run two semi-successful webcomic sites in the last 4 years. AdSense worked much better when I was starting out, but I've found that Project Wonderful fits the niche a bit better.

      The majority of advertisers on PW are other webcomic artists and they pay per mil, not per click. And since they integrated with the AdSense (where Google actually bids on the ad space), the payouts have been a better.

      I do like sstins' suggestion of checking out OfferVault. I will be looking for comic-related affiliate programs for sure.
      I've read about PW. I'll definitely look into it. Seems like a great traffic source for webcomics.
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