What should you be communicating with your list
In my experience I always wonder why it can't be 100% for both.
Relationship is the key, therefore as long as the mails you send have a bit of personality, why not combine info/stories/tips etc with your promotional links. In other words always combine the stuff to build the relationship with the link to build your income.
As far as I am concerned it is a marketing crime to send any mail without a link of some sort.
Of course blogs are slightly different in that your blog should have promotional links embedded and therefore your posts don't always have to link elsewhere.
Other alternative opinions are available
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