Solo ads: Getting beyond the negativity

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It doesn't take much effort to find threads here of people complaining that they didn't get much results from the solo ad that they bought.

In fact, a lot of people complain that they can't get any results from solo ads regardless of how much money they spend.

It really boils down to what landing page YOU decide to use.

A lot of people just use their affiliate product landing page, and they wonder out loud why they're not making much money.

You have to remember that you have to qualify your traffic.

Just because you can get a click from a supposed buyers list doesn't really mean much.

You have to qualify that click.

Otherwise, you're simply wasting your time.

What do I mean by qualifying your click?

Instead of directing your solo ad traffic to a landing page, direct them first to information pages that really highlight the value of
what you're promoting.

And from these pages, they can then proceed to a landing page that you would use to convert that traffic.

You have to remember that most people would not buy from you if they don't trust you.

Unfortunately, unless you have built some level of credibility with your traffic, they would be very hard to convert.

You need to filter that traffic.

There are many ways to do this.

The most effective way is to get those people to join your list first and then apply the filters there.

This way you are kind of capturing the traffic that you paid for so you can keep recycling that traffic with every update.
#ads #negativity #solo

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