Scarcity, downsells, and my daughter's summer camp

Dana_W · 08-01-2009, 08:37 AM

I'm always fascinated by real-world examples of the kind of stuff internet marketers do every day. A while ago on a thread here I mentioned this example - a chocolate shop that sells chocolate dipped strawberries for $1 outside the store - but you have to go inside and walk past all the chocolate to get to the register to pay for it.

Now, I just got an email from my daughter's summer camp. Her camp costs $1600 for two weeks. Yikes. I was wondering if the camp was going to survive in this economy. Florida has been especially hard hit.

So the email mentioned the economy and offered a variety of options for the first time ever:

1 week of summer camp instead of two (downsell)

Early-bird discount for the first 50 campers (scarcity)

The option to put down a deposit and make monthly payments all year (not sure what this would count as - continuity program? Monthly installment plan?)

$100 off for all campers who previously attended the camp (discount)

So what kind of real world business examples do you see that could be applied to internet marketing?

janejana · 01-14-2011, 11:06 AM

There are lots of summer camp going on before choosing any summer camp find out the activities of camps. If you can’t find it online then ask camp co-coordinator about it. It’s necessary to know all activities of camp and ask your child is he/she is interested in it or not.

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08-01-2009, 08:37 AM	#1
Dana_W Senior Warrior Member War Room Member Join Date: Feb 2008 Location: Florida, USA. Posts: 2,643 Blog Entries: 1 Thanks: 507 Thanked 549 Times in 219 Posts Social Networking	Scarcity, downsells, and my daughter's summer camp I'm always fascinated by real-world examples of the kind of stuff internet marketers do every day. A while ago on a thread here I mentioned this example - a chocolate shop that sells chocolate dipped strawberries for $1 outside the store - but you have to go inside and walk past all the chocolate to get to the register to pay for it. Now, I just got an email from my daughter's summer camp. Her camp costs $1600 for two weeks. Yikes. I was wondering if the camp was going to survive in this economy. Florida has been especially hard hit. So the email mentioned the economy and offered a variety of options for the first time ever: 1 week of summer camp instead of two (downsell) Early-bird discount for the first 50 campers (scarcity) The option to put down a deposit and make monthly payments all year (not sure what this would count as - continuity program? Monthly installment plan?) $100 off for all campers who previously attended the camp (discount) So what kind of real world business examples do you see that could be applied to internet marketing?
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01-14-2011, 11:06 AM	#2
janejana Warrior Member Join Date: Oct 2010 Posts: 16 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Scarcity, downsells, and my daughter's summer camp There are lots of summer camp going on before choosing any summer camp find out the activities of camps. If you can’t find it online then ask camp co-coordinator about it. It’s necessary to know all activities of camp and ask your child is he/she is interested in it or not. _____________________ see more boot camp for teenagers