Scarcity, downsells, and my daughter's summer camp
I'm always fascinated by real-world examples of the kind of stuff internet marketers do every day. A while ago on a thread here I mentioned this example - a chocolate shop that sells chocolate dipped strawberries for $1 outside the store - but you have to go inside and walk past all the chocolate to get to the register to pay for it.
Now, I just got an email from my daughter's summer camp. Her camp costs $1600 for two weeks. Yikes. I was wondering if the camp was going to survive in this economy. Florida has been especially hard hit.
So the email mentioned the economy and offered a variety of options for the first time ever:
1 week of summer camp instead of two (downsell)
Early-bird discount for the first 50 campers (scarcity)
The option to put down a deposit and make monthly payments all year (not sure what this would count as - continuity program? Monthly installment plan?)
$100 off for all campers who previously attended the camp (discount)
So what kind of real world business examples do you see that could be applied to internet marketing?
Now, I just got an email from my daughter's summer camp. Her camp costs $1600 for two weeks. Yikes. I was wondering if the camp was going to survive in this economy. Florida has been especially hard hit.
So the email mentioned the economy and offered a variety of options for the first time ever:
1 week of summer camp instead of two (downsell)
Early-bird discount for the first 50 campers (scarcity)
The option to put down a deposit and make monthly payments all year (not sure what this would count as - continuity program? Monthly installment plan?)
$100 off for all campers who previously attended the camp (discount)
So what kind of real world business examples do you see that could be applied to internet marketing?
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janejana -
Thanks
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