When do you execute the pitch?

16 replies
Hi Guys,

I'm presently writing a free ebook about 10 pages long. I'm confident of it's quality and within the ebook there's a subtle affiliate link.

My question is, at what point do you personally normally go for the sell? I don't want to sound arrogant but I consider my target market to be quite lazy and stupid so putting the subtle sell later on in the book might keep my conversions low.

Would anyone care to share their ideas? Do you go in for the kill as early as possible or trust in your content luring them in?

Cheers,
Stu
#execute #pitch
  • Profile picture of the author Steve B
    Originally Posted by Vision13 View Post

    Do you go in for the kill as early as possible or trust in your content luring them in?

    I've never thought of making a sale as going "in for the kill." I suppose it depends upon how you view your audience. If you approach your prospects as potentially life-long customers, then you look at making a sale a little differently, not as a one-and-done event but rather as a stepping stone to the next selling level. Most profitable marketers I know provide a sales link multiple times throughout the offer, not just at the front, middle, or back.

    Steve
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  • Profile picture of the author Lucian Lada
    Originally Posted by Vision13 View Post

    My question is, at what point do you personally normally go for the sell? I don't want to sound arrogant but I consider my target market to be quite lazy and stupid so putting the subtle sell later on in the book might keep my conversions low.
    If they are lazy and stupid, how do you expect them to open and read your emails? Or articles on your websites? Or anything for that matter. Come to think of it, what guarantees you that they'll even download the free ebook in the first place? I'm not trying to pick on you, but this should be a serious consideration.
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  • Profile picture of the author JohnnyFanta
    Marketing is about communication and personalisation if they like what their seeing, I guess they'll click.where ever you place the links.
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    • Profile picture of the author The Niche Man
      Personally, I'm flabbergasted. If you sell to prospects who you describe as Lazy and Stupid - you must love wasting time.

      Why? Because lazy and stupid people are usually ... Broke! So, what's the point in asking how you can sell them something? Unless wasting time, money and pointless questions is your hobby? Just curious.
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  • Profile picture of the author talfighel
    Stu,

    You don't want stupid and lazy people to buy what ever you are selling.

    You want to be the person who helps them solve their problem and they will be happy to open their wallet, grab their credit card, and buy through you.

    In your ebook, offer a link at the end of every 2 pages.
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  • Profile picture of the author JC Web
    Originally Posted by Vision13 View Post

    Hi Guys,

    I'm presently writing a free ebook about 10 pages long. I'm confident of it's quality and within the ebook there's a subtle affiliate link.

    My question is, at what point do you personally normally go for the sell? I don't want to sound arrogant but I consider my target market to be quite lazy and stupid so putting the subtle sell later on in the book might keep my conversions low.

    Would anyone care to share their ideas? Do you go in for the kill as early as possible or trust in your content luring them in?

    Cheers,
    Stu
    If they are "quite lazy and stupid" you don't have to worry about where to pitch because they won't be reading your ebook nor clicking on your links. They certainly won't be pulling out a credit card, if they even own one. I can't imagine why you would want to have a target market that you would describe that way. Besides that, your disdain for your potential customers is certain to come across in your marketing.
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  • Profile picture of the author Vision13
    Thanks for all your responses. I do appreciate any input from experienced professionals even if it is negative.

    Forgive me for being cynical but from browsing clickbank I notice these are the most popular niches:

    1. Miracle new way to lose weight fast.
    2. Various relationship problems.
    3. Survive the end of days.
    4. Take surveys for cash.

    I don't see how I, a random person with a web page, can genuinely offer any credible help to these people with the products that I would be pushing. Products which I have no way of verifying (although it is likely my program will not help you get your ex back by the end of the month).

    Your average person is pretty stupid as indicated by the top niches. Why is that such a big deal acknowledge?
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    • Profile picture of the author Steve B
      Originally Posted by Vision13 View Post

      I don't see how I, a random person with a web page, can genuinely offer any credible help to these people with the products that I would be pushing. Products which I have no way of verifying (although it is likely my program will not help you get your ex back by the end of the month).

      Vision13,

      Being cynical is fine but it may get in your way of being a successful IMer. Why do you have to choose a niche that is at the top of Clickbank? Why do you have to sell to lazy and stupid people? You don't.

      Why can't you find something that interests you, do some simple market research to find a need (solution to a problem), then create (or become an affiliate for) a product to solves that need? It's the way many, many successful Internet entrepreneurs get their start in this business.

      Don't limit your options to weight loss, relationships, surveys or survival. There are thousands of other great niches. You just have to uncover one . . . just one . . . that you can enter, become profitable in, and focus your complete efforts on and it will return to you all the money you need.

      Being an entrepreneur means you are willing to seek opportunities in the marketplace that present themselves. You don't have to become a slave to Clickbank or only sell products that appeal to "the lazy" people in society. You can do whatever you want. But it takes some effort, follow-through, and smart thinking.

      Steve
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      Steve Browne, online business strategies, tips, guidance, and resources
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    • Profile picture of the author JC Web
      Originally Posted by Vision13 View Post

      Thanks for all your responses. I do appreciate any input from experienced professionals even if it is negative.

      Forgive me for being cynical but from browsing clickbank I notice these are the most popular niches:

      1. Miracle new way to lose weight fast.
      2. Various relationship problems.
      3. Survive the end of days.
      4. Take surveys for cash.

      I don't see how I, a random person with a web page, can genuinely offer any credible help to these people with the products that I would be pushing. Products which I have no way of verifying (although it is likely my program will not help you get your ex back by the end of the month).

      Your average person is pretty stupid as indicated by the top niches. Why is that such a big deal acknowledge?
      No one is making you market to people you consider stupid or to choose the worst products in a given niche. Each of the above niches have legitimate products in them as well, such as:

      1. Healthy exercise and diet plans
      2. Ways to improve your communication skills
      3. Emergency preparedness measures
      4. Making money by offering legitimate real services that people want or need..

      etc, etc, etc.

      You don't have to follow the scammers and target the people who fall for scams. You don't have to promote products that you think or know do not work.

      In addition, the top products on Clickbank also have no relation to any conclusions you can draw about the majority of people. Wherever you got that idea, you need to stop listening to those people. Get out of the little internet marketing bubble you are stuck in and realize that this is not how most people see the world nor operate in it.

      The top products on clickbank are solely a reflection of marketing - and only a certain subset of marketing and marketers at that - not of the general population. There is also a lot of deceptive advertising being done by marketers to get people to buy those scammy type of products. Some people never even see the actual salespage and don't know what they are really buying.

      Of course people who are susceptible to falling for scams are going to buy more than people who are not. So if you have say 10% of easily deceived people in the population and you are targeting them, you will make a lot of sales. The other 90% are not buying of course, but you are not targeting them. You can't then say that most people in the world are idiots who fall for scams just because most of the people you target fell for it. The majority of people weren't your target market.

      Say you got 7 out of 10 people in your target market to buy - that would be 70% of your target market but only 7% of the population. Of course 7 out of 10 is extremely high but I'm using a high number on purpose to illustrate that even using very extreme numbers you can't get the numbers to support your conclusion.

      Anyway, it's your choice what you want to market and to whom you want to market. But don't act like you don't have a choice and have to stick to whatever the few top products happen to be on one particular marketing platform that is driven by means and purposes that have nothing to do with the majority of people or potential customers.
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  • Profile picture of the author jamescanz
    Originally Posted by Vision13 View Post

    Do you go in for the kill as early as possible or trust in your content luring them in?
    Are you doing what you do to help people and make money...

    Or are you doing what you do to just provide value and maybe make money down the road?

    How you answer that, just might help you out
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    • Profile picture of the author celente
      Originally Posted by jamescanz View Post

      Are you doing what you do to help people and make money...

      Or are you doing what you do to just provide value and maybe make money down the road?

      How you answer that, just might help you out
      Nailed it james,

      As a business owner, you are NOT AFTER A MONEY SPINNER, but a long LASTING business that is like an ATM that pumps out money for the next 20 years, anytime you stand behind it and push the buttons.
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  • Profile picture of the author Trey Morgan
    Originally Posted by Vision13 View Post

    Hi Guys,

    I'm presently writing a free ebook about 10 pages long. I'm confident of it's quality and within the ebook there's a subtle affiliate link.

    My question is, at what point do you personally normally go for the sell? I don't want to sound arrogant but I consider my target market to be quite lazy and stupid so putting the subtle sell later on in the book might keep my conversions low.

    Would anyone care to share their ideas? Do you go in for the kill as early as possible or trust in your content luring them in?

    Cheers,
    Stu


    Once you're done writing the ebook you can go through it and look for spots where it would seem natural to sell your offer. In a 10 page ebook I wouldn't see anything wrong with pitching your offer 2-3 times throughout the ebook.
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  • Profile picture of the author Randall Magwood
    I pitch on the last page of my free ebook. But.... i also pitch in the header of every page. So no matter if you're on page 5, or page 30..... you will see the same pitch for my intro-product on each page. That's how i like to do things - and it works for me.

    Consider it.
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  • Profile picture of the author robertjones88
    If your content is really good then that should be able to hook them into reading the entire PDF and since it's only 10 pages as you say that should mean that there's a good chance they will get to the last page. What I prefer to do with reports that are that short is just soft sell them on your link at the very end of the conclusion. I've noticed it works really well.

    Also if you want you can also add the link to the footer area of every page - I've done it before and it seems to work pretty good. The trick if you have an affiliate link is to buy up a domain and redirect it to the affiliate link so the link will look pretty within the footer of the report.
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  • Profile picture of the author celente
    first give the content, takes 7 to 10 goes.

    then release your pitch, in our testing, that works better.

    And go to the niches, where people are less skeptical, not like in the IM niche.

    health, wealth, dieting, relationship niches, work best, in our testing for pitches.

    Hope that helps.
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  • Profile picture of the author lanecoe68
    Point out the problem they are having... tell them there is a solution... show them the solution... Pitch the Product or Service... Offer guarantee... Pitch again
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