Whats an acceptable dollar amount for an email subscriber

Adam Sussman · 08-01-2009, 03:10 PM

For example if I had email 1000 subscribers, what in your opinion should that be worth in income per month.

Whats the lowest amount that is acceptable, in other words if I am so far below that amount, then I know something is very wrong.

Whats the highest amount that is realistically possible?

I appreciate that it will be different for various niches, but what would be considered typical amounts?

Adam

niceguytom10 · 08-01-2009, 03:15 PM

I have that same kinda quesiton but dealing with unique visitors and page views.

jakesellers · 08-01-2009, 03:30 PM

The best measure is "revenue per email sent" which depending on who you ask averaged 14 cents in 2008. The survey included the big guns of email content providers so it's probably pretty fair. Email supporting a commerce portal (a la Amazon) is often much higher, 40 to 50 cents, newsletter-type stuff is generally much lower, approaching 0. See The Leading Authority on Email Marketing Metrics EmailStatCenter.com

KeywordMarketer · 08-03-2009, 01:43 AM

I've seen/heard several gurus quote $1 per name per month as a rule of thumb target.

activetrader · 08-03-2009, 01:52 AM

I have several lists; some are dead beat to the point I just want to delete them; I have two lists that each generate about $1000 per e-mail sent and they are not big lists frankly they are both under 1000 subscribers

08-01-2009, 03:10 PM	#1
Adam Sussman Advanced Warrior War Room Member Join Date: Oct 2006 Location: , London , UK Posts: 920 Thanks: 96 Thanked 24 Times in 24 Posts	Whats an acceptable dollar amount for an email subscriber For example if I had email 1000 subscribers, what in your opinion should that be worth in income per month. Whats the lowest amount that is acceptable, in other words if I am so far below that amount, then I know something is very wrong. Whats the highest amount that is realistically possible? I appreciate that it will be different for various niches, but what would be considered typical amounts? Adam
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08-01-2009, 03:15 PM	#2
niceguytom10 Warrior Member Join Date: May 2009 Posts: 27 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Whats an acceptable dollar amount for an email subscriber I have that same kinda quesiton but dealing with unique visitors and page views.
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08-01-2009, 03:30 PM	#3
jakesellers HyperActive Warrior War Room Member Join Date: Jun 2009 Posts: 164 Blog Entries: 2 Thanks: 5 Thanked 23 Times in 19 Posts	Re: Whats an acceptable dollar amount for an email subscriber The best measure is "revenue per email sent" which depending on who you ask averaged 14 cents in 2008. The survey included the big guns of email content providers so it's probably pretty fair. Email supporting a commerce portal (a la Amazon) is often much higher, 40 to 50 cents, newsletter-type stuff is generally much lower, approaching 0. See The Leading Authority on Email Marketing Metrics EmailStatCenter.com
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08-03-2009, 01:43 AM	#4
KeywordMarketer www.AdwordsDVD.com Join Date: Sep 2008 Posts: 45 Thanks: 4 Thanked 5 Times in 5 Posts	Re: Whats an acceptable dollar amount for an email subscriber I've seen/heard several gurus quote $1 per name per month as a rule of thumb target.
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08-03-2009, 01:52 AM	#5
activetrader HyperActive Warrior War Room Member Join Date: Nov 2008 Posts: 361 Thanks: 19 Thanked 53 Times in 32 Posts	Re: Whats an acceptable dollar amount for an email subscriber I have several lists; some are dead beat to the point I just want to delete them; I have two lists that each generate about $1000 per e-mail sent and they are not big lists frankly they are both under 1000 subscribers
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