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Seeking feedback on branding campaign

by tonylucid
2 replies
Hi all! I am in need of some good feedback for a new campaign that I am overseeing for the company I work for, Lucid Software.

Just a little background. Lucid's main product is Lucidchart, which is a diagramming tool. We have a very niche market. However, in an attempt to build brand awareness, we decided to launch a campaign that would garner attention by those outside our usual target audience. We decided to combine flowcharts with hit music from the last four decades. The campaign is called the Songtacular Flowdown. Here's the link for the site: Songtacular Flowdown

I would love any feedback on what might be missing, what's working, and what we could potentially do to get this in front of more eyes. Thanks for your help you guys!
#branding #campaign #feedback #seeking
  • Profile picture of the author lanecoe68
    the Taylor Swift video is the better one. It follows the music and lyrics in a fun way.... But, towards the end it stops following the music and all is left is the music video. I lost interest quickly when that happened.
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  • Profile picture of the author spunk91
    If it haven't been seen before and people find it entertaining, they will share it.
    Get it on facebook! have all your friends and family share it. If you are a whole company having your friends share it should quickly make it get views.

    Work an angle on the whole countdown towards the final battle. perhaps spend some money on facebook advertising.

    I believe a product like this needs to be on the social sites to get seen.
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