Do you use images for your headline?
Recently, I noticed more and more marketers using images for their headlines. What I mean by that is that they use some kind of a editor, possibly photoshop, to write out the headline and do some pretty cool effects such as shadow, italics, glow, etc.
Then they save that as a jpeg and upload it to their sales letter.
My question is? Do you use that strategy? If so, how does it compare in conversions to the regular H1 text headline? I imagine it doesn't help much with SEO but it might help with conversions.
What are your thoughts on that? And if you do use that strategy, maybe you could share with us the font and effects you use on your headline.
Peter
Direct Response Copywriting
Direct Response Copywriting