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Kickstarter and Indiegogo - can this work?

by AdultFoundry
8 replies
I am thinking about starting a campaing on Indiegogo, and it takes some work. I am wonering whether it makes sense, and how does it work. Kickstarter has around 820k daily visitors and Indiegogo is at around 420k. So there is that many people browsing these sites, with money in their pockets, going over these projects and wanting to give away their money for free. I know that these sites make 5% of so of the funds raised, so they make the money, people obviously want to raise free capital too, but is this really about close to millions people per day browsing these websites, in order to give away their money for free. Too good to be true / what is the catch, type of situation here. Do you have any experience with this?

Thanks.
#indiegogo #kickstarter #work
  • Profile picture of the author BigFrank
    Banned
    What's the catch? Oh, I don't know. Possibly having something that people would actually be interested in donating to.

    Why don't you request money for a brain transplant? I'm sure many would agree that you seriously need one and would contribute, generously.

    Send me the link. I'll go first.

    Cheers. - Frank
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    • Profile picture of the author essmeier
      Why don't you request money for a brain transplant? I'm sure many would agree that you seriously need one and would contribute, generously.

      Charming reply. The OP asked a legitimate question. Why can't you be bothered to offer a constructive answer? Or at least a polite one?

      Charlie
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      Work Online From Home
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      • Profile picture of the author BigFrank
        Banned
        Originally Posted by essmeier View Post

        Why don't you request money for a brain transplant? I'm sure many would agree that you seriously need one and would contribute, generously.

        Charming reply. The OP asked a legitimate question. Why can't you be bothered to offer a constructive answer? Or at least a polite one?

        Charlie
        My programming dictates only truthful responses, based on the idiocy of the post I am responding to.

        Please report anything you regard as an error in judgement to my tech support.

        Cheers. - Frank
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  • Profile picture of the author The Stardust Traveler
    If you look at any campaign on kickstarter, you'll see that for basically all pledge amounts, the donor is getting something in return. (See reward section). This is common place on kickstarter. Even though Kickstarter has publicly stated that their platform is NOT an ecommerce system, you should pretty much expect every successful campaign to be giving back to the people who pledge.


    What does this mean for you? It's not "free" money. You'll have to plan accordingly for the costs associated with your rewards.

    Also, take note that most successful campaigns drive traffic to their kickstarter pages from other sources. This should be a strategized launch. You should have a list of interested people before launching.

    Here's an interesting case study on the subject: https://www.reddit.com/r/kickstarter...mpaign_hit_50/
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  • Profile picture of the author eGHZ
    There's no catch. But trust me, if you want a successful campaign you have to work very hard, and I mean more than uploading a pretty campaign pitch.

    You must advertise your campaign, and update it very often, your product idea could be amazing, but nobody will see it if you don't advertise it (A LOT)! This process is made simple on Indiegogo specifically, because they have something called the 'GoGo Factor' you should look into this if you are planning on using Indiegogo. (Which I would recommend). Here is a short explanation of the 'GoGo Facor': https://go.indiegogo.com/blog/2011/0...ogofactor.html

    Good luck!
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  • Profile picture of the author Freebiequeen1999
    Well the problem is that most of these "campaigns" are about something....an artist, a film company, someone writing a book, a new app or new software

    no one is going to fund some of the nonsense seen on here....do you think someone is going to fund a rehashed little pdf wso? LOL

    do you think they will support a routine blog for a niche trying to farm out affiliate links? Nah
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    • Profile picture of the author BigFrank
      Banned
      Originally Posted by Freebiequeen1999 View Post

      Well the problem is that most of these "campaigns" are about something....an artist, a film company, someone writing a book, a new app or new software

      no one is going to fund some of the nonsense seen on here....do you think someone is going to fund a rehashed little pdf wso? LOL

      do you think they will support a routine blog for a niche trying to farm out affiliate links? Nah
      Charming reply. The OP asked a legitimate question. Why can't you be bothered to offer a constructive answer? Or at least a polite one? :-)

      Cheers. - Frank
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  • Profile picture of the author kk075
    Originally Posted by AdultFoundry View Post

    Too good to be true / what is the catch, type of situation here. Do you have any experience with this?

    Thanks.
    The "catch" is that while those sites have massive traffic, none of them care about you. Most will never find you. And in order for your campaign to be successful, you have to drive every single person to your page to get things started. There are just too many other campaigns going on for you to have a successful run otherwise.

    A good campaign will actually start years before it's ever launched....because you use your lists to build hype and spread awareness. If you don't have that then you'll need a promoter to drive traffic, which means that you need to ask for twice as much money since you'll be giving half away. And then you just work your lists hard, deliver great rewards and keep people engaged throughout the campaign.

    Once all of that happens, THEN the site's traffic comes into play as you get strangers helping out. Less than 5% of marketers can do that successfully, which is why most crowdfunding campaigns fail. So that's the catch....it's really not free money at all.
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