What is the Best sales page you've ever seen

10 replies
I want everyone's opinion on what is the best sales letter they've ever seen. Just respond with a link. I am very very curious on how opinions vary on this topic.

I am horrible at doing these things so seeing what other people have done is a great way to learn. Ultimately I will hire a writer for my new project, but I need a basis to judge them on.

So what do you think are the best sales letters you've seen.

Bill
#page #sales
  • Profile picture of the author BIG Mike
    Banned
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    • Profile picture of the author Neil Morgan
      I remember being mesmerised by the sales page at the Marketing Challenge website a few years back. It was run by Derek Gehl.

      The domain is MarketingChallenge.com and it's available in the Wayback Machine.

      Cheers,

      Neil
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  • Profile picture of the author Easy Cash
    There are many different sales pages that are as good as each other.

    Doesn't it come down to the product?

    The basic marketing principles are - AIDA

    A = Attention
    I = Interest
    D= Desire
    A= Action

    Put this into place and you have the basic sales page.

    Then you need to look at the emotional aspects of your audience.

    Perry Marshall' s Adwords sales page is not bad.
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  • Profile picture of the author richard-pc
    This may not be the best, but the copy always sticks in my mind.

    "The Amazing Formula That Sells Products Like Crazy!" (by Marlon Sanders)

    It certainly made me buy!
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  • Profile picture of the author JasonParker
    As far as how well it pulls, I don't know... but here's one of my favorite sales pages. It's by John Carlton:

    Dr. V's Brutal Beyond Belief

    Originally Posted by depotgang View Post

    I want everyone's opinion on what is the best sales letter they've ever seen. Just respond with a link. I am very very curious on how opinions vary on this topic.

    I am horrible at doing these things so seeing what other people have done is a great way to learn. Ultimately I will hire a writer for my new project, but I need a basis to judge them on.

    So what do you think are the best sales letters you've seen.

    Bill
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    • Profile picture of the author Jared Alberghini
      The Story Of Two Men Who Fought
      In The Civil War


      From a certain little town in Massachusetts two men went to the Civil War. Each of them had enjoyed the same educational advantages, and so far as anyone could judge, their prospects for success were equally good.

      One man accumulated a fortune. The other spent his last years almost entirely dependent on his children for support.

      He has "had hard luck" the town explained. He "never seemed to catch hold after the war."

      But the other man did not "lose his grip." He seemed to experience no difficulty in "catching hold" after the war.

      The differences in the two men was not a difference of capacity but a difference in decision. One man saw the after-the-war tide of expansion, trained himself for executive opportunity and so swam with the tide. The other merely drifted.

      The history of these two men will be repeated in hundreds of thousands of lives in the next few months.


      After Every War Come The Great
      Successes - And Great Failures


      Is your future worth half an hour's serious thought? If it is then take down a history of the United States. You will discover this unmistakable truth:

      Opportunity does not flow in a steady stream like a river - it comes and goes in great tides.

      There was a high tide after the Civil War; and then came the panic of 1907.

      There is a high tide now; and those who seize it need not fear what may happen when the tide recedes. The wisest men in this country are now putting themselves beyond the reach of fear - into the executive positions that are indispensable.


      Weak Men Go Down In Critical Years
      - Strong Men Grow Stronger


      If you are in your twenties or your thirties or your early forties there probably never will be another such critical year for you as this year 1919.

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      These Men Have Already Decided
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      Among the 75,000 men enrolled in the Institute's Course 13,534 are presidents of corporations; 2,826 are vice presidents; 5,372 are secretaries; 2,652 treasurers; 11,260 managers; 2,626 sales managers; 2,876 accountants, according to figures compiled a year ago.

      Men like these have proved the Institute's power: E.R. Behrend, President of the Hammermill Paper Company; N.A. Hawkins Manager of Sales, Ford Motor Co.; William D'Arcy, President of the Associated Advertising Clubs of the World; Melville W. Mix, President of the Dodge Manufacturing Company and scores of others.

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      Below is a 'swiped' copy of the above sales copy that the Wall Street Journal ran for years with great success:
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  • Profile picture of the author depotgang
    I am actually leaning toward a more video based sales letter with less text. Get people to optin to a special report and then sell them on the back end with more video...less reading, just easy to read bullet points.

    I seem to fall prey to this approach more often the not.
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    • Profile picture of the author Neil Morgan
      Ha - I'm the opposite!

      When I get to a page that has a sales video I think "oh no - 13 mins and 47 seconds of sales pitch and I can't even scan to the bits I want!"

      Each to their own, I suppose.

      What's important, of course, is not what we jaded marketers feel about it, go with whatever works best in your market.

      Cheers,

      Neil
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  • Profile picture of the author macumba
    I think commission blueprint does a very good job at convincing you to buy. That's all though. Very well done. Right colors, right wording, right empathy hooks, etc.
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