HELP! Direct Response College Homework

maren · 08-02-2009, 08:52 AM

Henry is the best tailor in town. He went to the prestigious F.I.T university in NY and makes everything from suits and upholstery to wedding dresses. Henry has a client list of 200 and a small one man workshop in the outskirts of the downtown area.

With a budget of $800 per month to invest in marketing how would you take Henry's Alterations Shop from being simply 'doing ok' to 'financial prosperity' using direct response marketing?

Your ideas are appreciated.
Thanks, Maren

David Hooper · 08-02-2009, 12:51 PM

Sounds like he has all the business he can handle already, since he's solo. Needs to get somebody else to help him, if he wants to grow. I'd worry about this before I tried to get him more business.

maren · 08-02-2009, 01:17 PM

Thanks Karl. I hadn't considered the party setting before.
Karl can you explain what "internet(behavioural targeting)" is?

Thanks David.
Currently Henry isn't receiving enough sales from his current clients. They occasionally come to him when they need an alteration or custom suit but it's currently not enough to hire help as yet. hmmmm... he doesn't followup with his past clients at all. He may be sitting on his gold mine!

08-02-2009, 08:52 AM	#1
maren HyperActive Warrior Join Date: Aug 2002 Location: , , USA. Posts: 344 Blog Entries: 2 Thanks: 11 Thanked 0 Times in 0 Posts Contact Info	HELP! Direct Response College Homework Henry is the best tailor in town. He went to the prestigious F.I.T university in NY and makes everything from suits and upholstery to wedding dresses. Henry has a client list of 200 and a small one man workshop in the outskirts of the downtown area. With a budget of $800 per month to invest in marketing how would you take Henry's Alterations Shop from being simply 'doing ok' to 'financial prosperity' using direct response marketing? Your ideas are appreciated. Thanks, Maren

08-02-2009, 12:51 PM	#2
David Hooper Senior Warrior Member War Room Member Join Date: Jul 2002 Location: Nashville, TN Posts: 2,145 Thanks: 18 Thanked 55 Times in 36 Posts Social Networking	Re: HELP! Direct Response College Homework Sounds like he has all the business he can handle already, since he's solo. Needs to get somebody else to help him, if he wants to grow. I'd worry about this before I tried to get him more business.
	Entrepreneur Blog - Private Victory [dot] com

08-02-2009, 01:17 PM	#3
maren HyperActive Warrior Join Date: Aug 2002 Location: , , USA. Posts: 344 Blog Entries: 2 Thanks: 11 Thanked 0 Times in 0 Posts Contact Info	Re: HELP! Direct Response College Homework Thanks Karl. I hadn't considered the party setting before. Karl can you explain what "internet(behavioural targeting)" is? Thanks David. Currently Henry isn't receiving enough sales from his current clients. They occasionally come to him when they need an alteration or custom suit but it's currently not enough to hire help as yet. hmmmm... he doesn't followup with his past clients at all. He may be sitting on his gold mine!