Split testing salespages

Preben Frenning · 09-10-2008, 02:57 PM

Hello folks!

I just have a few questions considering split-testing...

If I for example want to test the conversion rate on my salespage(s) with 2 or 3 different index files, what would the best approach be?

Most important of all! - How does it impact my SE rankings?/Is it SEO friendly?
Any disadvantages considering SEO?

Does anyone have any recommended software for this?

I thought I could actually just use 3 different indexfiles, and 3 different thank you pages,and then check the visitor statistics, but that might be a little easy?

Would it also be possible to get SEO advantages doing this in some way?
For example if you optimize your main index extremely well for your keywords, but it doesn't convert as well as another, so you get a script to show your better-converting salespage more often?

Thank you,
- Preben Frenning

Preben Frenning · 09-11-2008, 05:21 AM

Seriously, doesn't anyone have an opinion on this?

I thought everyone was split-testing around here.
Not doing it is losing money is what I've heard, and what makes sense.
So please, I need help for this one.

Thank you

sparrow · 09-11-2008, 07:00 AM

Hi I am doing some split testing with a multi variable script and don't see any SEO issues

I just keep driving traffic the regular channels and let Google do what its suppose to do

eventually the script settles to what is converting

Ed

Preben Frenning · 09-11-2008, 12:31 PM

Nice! What's the name and price of the script?

Jim Stone · 09-11-2008, 02:41 PM

Hi Preben.

I've got a single variable software package that I'm giving away for free. It has 10 of the 11 modules that come with the software I sell for $891. It only lacks the Taguchi designs. It has all the other stuff, including time on page testing, affiliate integration, visitor reports, multiple outcome optimization, and so on.

See my sig for details.

Jim

RichardLegg · 09-11-2008, 02:47 PM

Try using the Google Website Optimizer from inside your Adwords account.

This lets you test either simple A/B variations or full-blown multi-variate tests - and you still get to use just one html file to do all the testing.

It takes a bit of getting used to in terms of the code, but it's free and it works really well from my experience.

Hope this helps,

Richard

MikeHumphreys · 09-11-2008, 09:32 PM

Quote:

Originally Posted by Preben Frenning

Hello folks!

I just have a few questions considering split-testing...

If I for example want to test the conversion rate on my salespage(s) with 2 or 3 different index files, what would the best approach be?

Most important of all! - How does it impact my SE rankings?/Is it SEO friendly?
Any disadvantages considering SEO?

Does anyone have any recommended software for this?

I thought I could actually just use 3 different indexfiles, and 3 different thank you pages,and then check the visitor statistics, but that might be a little easy?

Would it also be possible to get SEO advantages doing this in some way?
For example if you optimize your main index extremely well for your keywords, but it doesn't convert as well as another, so you get a script to show your better-converting salespage more often?

Thank you,
- Preben Frenning

Hi Preben,

For 2 or 3 index files, I'd probably use a page rotator. If I want to test variations of headlines, offers, and so on, I'd use a multi-variate/multi-variable testing software.

I have one that I had developed for my professional needs as a copywriter that became available for sale last year called Easy Multi Tracking. Easy Multi Tracking: Professional Copywriter Reveals His Proven Conversion Boosting Tool That You Can Use To Skyrocket Your Conversion Rates FAST!

It does both page rotation and multi-variate testing. It does not change the webpage extensions to do multi-variate... for page rotation, it changes one of your pages to a php extension.

It doesn't do Taguchi testing but then neither does anything else on the market for the same price.

Hope that helps,

Mike

Justin Harrison · 09-15-2008, 08:06 AM

Hi Preben,

Firstly you will need some software to track the conversions for you, if you visit my signature and download my guide to split testing (which is currently free in the beta stage), you will find everything you need to know, including SEO considerations when testing.

Further more, if you are still stuck feel free to PM me or post back to this thread with your questions and I will be happy to help you out.

09-10-2008, 02:57 PM	#1
Preben Frenning Creative Kid War Room Member Join Date: Aug 2008 Location: Oslo, Norway Posts: 653 Blog Entries: 1 Thanks: 125 Thanked 63 Times in 51 Posts Social Networking	Split testing salespages - Something everyone should do? Hello folks! I just have a few questions considering split-testing... If I for example want to test the conversion rate on my salespage(s) with 2 or 3 different index files, what would the best approach be? Most important of all! - How does it impact my SE rankings?/Is it SEO friendly? Any disadvantages considering SEO? Does anyone have any recommended software for this? I thought I could actually just use 3 different indexfiles, and 3 different thank you pages,and then check the visitor statistics, but that might be a little easy? Would it also be possible to get SEO advantages doing this in some way? For example if you optimize your main index extremely well for your keywords, but it doesn't convert as well as another, so you get a script to show your better-converting salespage more often? Thank you, - Preben Frenning
	My IM blog - Teaching you about Offline Riches, SEO and much more! X*Download This FREE Keyword Research Tool - No Opt-In Required!***X Yeah, I'm a DJ Too - Progressive House/Trance Twitter? - http://twitter.com/Preben_Frenning

09-11-2008, 05:21 AM	#2
Preben Frenning Creative Kid War Room Member Join Date: Aug 2008 Location: Oslo, Norway Posts: 653 Blog Entries: 1 Thanks: 125 Thanked 63 Times in 51 Posts Social Networking	Re: Split testing salespages - Something everyone should do? Seriously, doesn't anyone have an opinion on this? I thought everyone was split-testing around here. Not doing it is losing money is what I've heard, and what makes sense. So please, I need help for this one. Thank you
	My IM blog - Teaching you about Offline Riches, SEO and much more! X*Download This FREE Keyword Research Tool - No Opt-In Required!***X Yeah, I'm a DJ Too - Progressive House/Trance Twitter? - http://twitter.com/Preben_Frenning

09-11-2008, 07:00 AM	#3
sparrow UnderGround SEO Guy War Room Member Join Date: Jun 2004 Location: MA. Posts: 2,355 Thanks: 32 Thanked 92 Times in 73 Posts	Re: Split testing salespages - Something everyone should do? Hi I am doing some split testing with a multi variable script and don't see any SEO issues I just keep driving traffic the regular channels and let Google do what its suppose to do eventually the script settles to what is converting Ed
	NO PLR ... Google Approved Neat SEO Trick [Guaranteed] Finally Finding Rabid Buyers Without Breaking A Sweat With No Competition - Really!!

09-11-2008, 12:31 PM	#4
Preben Frenning Creative Kid War Room Member Join Date: Aug 2008 Location: Oslo, Norway Posts: 653 Blog Entries: 1 Thanks: 125 Thanked 63 Times in 51 Posts Social Networking	Re: Split testing salespages - Something everyone should do? Nice! What's the name and price of the script?
	My IM blog - Teaching you about Offline Riches, SEO and much more! X*Download This FREE Keyword Research Tool - No Opt-In Required!***X Yeah, I'm a DJ Too - Progressive House/Trance Twitter? - http://twitter.com/Preben_Frenning

09-11-2008, 02:41 PM	#5
Jim Stone HyperActive Warrior War Room Member Join Date: Mar 2005 Location: Spokane, WA, USA. Posts: 128 Thanks: 4 Thanked 18 Times in 6 Posts	Re: Split testing salespages - Something everyone should do? Hi Preben. I've got a single variable software package that I'm giving away for free. It has 10 of the 11 modules that come with the software I sell for $891. It only lacks the Taguchi designs. It has all the other stuff, including time on page testing, affiliate integration, visitor reports, multiple outcome optimization, and so on. See my sig for details. Jim
	The Fractal Planner allows you to plan the way your brain naturally wants to

09-11-2008, 02:47 PM	#6
RichardLegg www.Richard-Legg.com War Room Member Join Date: Feb 2007 Location: Seattle, WA Posts: 270 Thanks: 3 Thanked 36 Times in 19 Posts Social Networking	Re: Split testing salespages - Something everyone should do? Try using the Google Website Optimizer from inside your Adwords account. This lets you test either simple A/B variations or full-blown multi-variate tests - and you still get to use just one html file to do all the testing. It takes a bit of getting used to in terms of the code, but it's free and it works really well from my experience. Hope this helps, Richard
	>> Free Traffic WSO - How To Get EASY Rankings That STAY At The Top <<

09-15-2008, 08:06 AM	#8
Justin Harrison Warrior Member Join Date: Mar 2006 Location: South Africa Posts: 15 Thanks: 0 Thanked 0 Times in 0 Posts Contact Info	Re: Split testing salespages - Something everyone should do? Hi Preben, Firstly you will need some software to track the conversions for you, if you visit my signature and download my guide to split testing (which is currently free in the beta stage), you will find everything you need to know, including SEO considerations when testing. Further more, if you are still stuck feel free to PM me or post back to this thread with your questions and I will be happy to help you out.