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$5k splurge - Likes or Emails?

by HamzaW
10 replies
Howdy peeps,

Imagine you want to grow your audience (to sell them stuff) and you have a $5k budget to spend over 12 months.

With that money you could promote your FB page to get 100,000 Likes, or you could build an email list of 5,000.

Which would you do, and why?
#$5k #emails #likes #splurge
  • Profile picture of the author Riki Stein
    Emails, without a question. Likes mean nothing besides showing how popular you are, and maybe lowering the cost of future paid ads when you target them. Besides, if you want to make money off your "likes," you'd have to run some more ads to get them to even see your posts...or to sign up...or to make a purchase.

    Email addresses win hands down.
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    • Profile picture of the author discrat
      Originally Posted by Riki Stein View Post

      Emails, without a question. Likes mean nothing besides showing how popular you are, and maybe lowering the cost of future paid ads when you target them. Besides, if you want to make money off your "likes," you'd have to run some more ads to get them to even see your posts...or to sign up...or to make a purchase.

      Email addresses win hands down.
      A fan page with a certain amount of LIkes is similar to having a List. A portion of those Likes will receive notification from you on every new FB post you crank out.

      Of course, I will go with recommending a List.

      But I would argue that having Likes does not mean "nothing"


      - Robert Andrew
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  • Profile picture of the author SolutionSecrets
    Money is ALWAYS in the list..

    No company survive with "Likes" until you convert them.

    A list basically you own them, while likes.. are owned by Facebook and can be terminated anytime.
    A list can be reused again and again to promote your valuable content thus building reputation together..
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    • Profile picture of the author Gambino
      Originally Posted by SolutionSecrets View Post

      Money is ALWAYS in the list..

      No company survive with "Likes" until you convert them.

      A list basically you own them, while likes.. are owned by Facebook and can be terminated anytime.
      A list can be reused again and again to promote your valuable content thus building reputation together..
      The same can be said about emails. They aren't any good until you convert them and you have no more control over them than likes as people can change their email or unsubscribe anytime.

      I do agree that I'd rather have traffic to my site that ops into my list than likes on a Facebook page though.

      So, if push came to shove, I'd invest it in the traffic to get people on my list. Assuming I knew my funnel inside and out.
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      • Profile picture of the author webmarketer
        I'd go with emails because the process is proactive. "Likes" on FB, okay, then what?

        People won't buy from you just because they "liked" you. As a marketer, you still have to talk with them and build a relationship--thru your email messages. Then you can pitch your appropriate offer to your niche list.
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  • Profile picture of the author Highway55
    It's not even a thought - build the list. A list is an asset that's yours, a facebook page full of likes is Facebook's asset.
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  • Profile picture of the author southcoaster
    Buy 10,000 real targeted Facebook likes for a few hundred dollars, then you can grow your likes to 100k using automated posting of engaging content over about a year. No need to pay for likes after the first 10k.
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  • Profile picture of the author joelraitt
    Both are wrong IMO - I would:

    1) put 1000 into FB ads (so you have 10k likes)
    2) then spend 1-2k on advertising to the likes to opt-in (now they they already like you and know know and you have given value) it will cost less....

    3) make a FB 1% LAL audience in FB and target people on FB who are LAL and friends with current page to OPT-in with the remaining 2-3k (this will reduce your cost a lot)

    4) Profit

    But for real this is what we did...
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    • Profile picture of the author Steve B
      I would take the email list ONLY IF it was highly targeted to my business.

      Why spend $5K when you can buy a list of 50,000 email addresses on Fiverr or eBay for $5?

      Of course the answer is that you want the list to be fresh and opted in specifically to your business.

      Steve
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  • Profile picture of the author kposs
    I agree with joelraitt. The ultimate goal should be building your list, but Facebook can be a cheap, effective way to do that. Like campaigns are relatively inexpensive. Advertising to those who like your page is usually cheaper than ads to other FB users, so use ads with giveaways, etc. to build your list from FB traffic.
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