Planning to start a health/lifestyle magazine/blog! Any ideas for a name to use?

Tobin,

A couple of comments . . .

I don't think it wise to focus on health . . . instead, focus on lifestyle (since, IMO, it includes health as one of its components). It will be easier to brand your business that way.

A second thing is that I don't think having "pin" in your domain is necessary or a good idea. Even if you are focusing on "a pin based theme" that has little to do with what your business is all about. What if you decide on a different theme down the road? I think it's more important to keep your domain short and descriptive of your topic.

Impossibility.org is a good site to do some brainstorming of potential dot coms. Another is Lean Domain Search. Find a short descriptive name (two words if possible) that is memorable and professional. Stick with dot com and don't settle for anything else as this is a commercial business you're undertaking.

You might want to narrow your topic down from "lifestyle" in order to more specifically address the exact needs or your proposed audience. Don't worry that the market will be too small. There are thousands of "lifestyle" businesses out there. You need to whittle down the competition some. So think about some type of "filter" that you might apply like

• "lifestyles for singles"
• "lifestyles for fixed incomers"
• "lifestyles for the home bound"
• "lifestyles for those with dependents"
• "lifestyles for those who want to travel"
• "lifestyles for those that don't own a home"
• etc

The point is, be different, unique, offer something that sets you apart from all the other lifestyle sites and yet your site is something that a specific audience will see that it focuses on their needs exactly. If I were on a fixed income, I wouldn't be interested in a lifestyle magazine that was written for the jet set (just as an example).


The very best to you,

Steve

Zephyrlon,

I don't know what you've been smoking, but I'd like to see proof of this assertion that "most of the money is in dot info domains." I think that's ridiculous.

Go to the "top sites" section of Alexa and see what domain extensions the top 500 sites use. There are a few dot orgs, a few dot nets, some country codes, but the rest are all dot coms. There was not one dot info in the top 500.

Steve

Doesn't ".info" have a bad rep because that extension is mostly used by spammers?