Just took a look at a few blogs, and many are trying to do the usual IM blog thingy with their WF Blog.
While it is cool, and it is your right, but why dont you try to maximise the potential of the blog?
Use it to express who you are, and what you are behind the facade. Reveal yourself, and maybe once in a while, tell US about you, not your product, or your IM "lecture" :p. Use it to network with your online friends, rather than make it another lifeless blog talking about all things work.
Maybe people have not noticed, but if you do the blog thing rite, you can even be a succesful resident blogger in the WF, and that can give you a lot of weight.
Think about it
-Yeah, i blog too